课程信息
4.5
251 ratings
64 reviews
This course focuses on technical, mobile and social strategies for increasing site traffic. Learn how to build SEO for international audiences through content localization, global team alignment and optimizing for local search engines. Discover techniques to optimize mobile-friendly websites, get mobile apps discovered, and leverage social media to drive organic SEO traffic. You will also learn how to identify key SEO metrics and collect, interpret, validate, and report success to your clients and stakeholders....
Globe

100% 在线课程

立即开始,按照自己的计划学习。
Calendar

可灵活调整截止日期

根据您的日程表重置截止日期。
Intermediate Level

中级

Clock

建议:4-6 weeks of study, 5-7 hours/week

完成时间大约为13 小时
Comment Dots

English

字幕:English

您将学到的内容有

  • Check
    Apply techniques to optimize mobile-friendly websites
  • Check
    Boost mobile app discovery
  • Check
    Build SEO for international audiences through content localization
  • Check
    Leverage social media to drive organic SEO traffic

您将获得的技能

Data AnalysisAnalyticsMarketingMathematical Optimization
Globe

100% 在线课程

立即开始,按照自己的计划学习。
Calendar

可灵活调整截止日期

根据您的日程表重置截止日期。
Intermediate Level

中级

Clock

建议:4-6 weeks of study, 5-7 hours/week

完成时间大约为13 小时
Comment Dots

English

字幕:English

教学大纲 - 您将从这门课程中学到什么

1

章节
Clock
完成时间为 7 小时

Introduction

Welcome to this first module where you will discover how technical search engine optimization (SEO) can improve your website. You will discuss and use web metrics as you compare performance analysis tools and plug-ins. You will be able to find and fix problems, heighten visibility, improve site architecture, and accelerate page load speed for your own website. You will be able to take the steps necessary to conduct a website audit and finally, you’ll discover strategies to achieve positive change by working well with teams and stakeholders....
Reading
12 个视频(共 66 分钟), 5 个阅读材料, 1 个测验
Video12 个视频
Welcome to Technical Search Engine Optimization2分钟
Discover What Technical SEO Can Do for Your Website4分钟
Compare Website Performance and Analysis Tools6分钟
Compare Plug-in Tools for Technical SEO5分钟
Find and Fix Technical Issues on Your Website6分钟
Heighten Visibility with Google Quick Answers4分钟
Boost Website Accessibility5分钟
Take Action with Analysis Tools to Improve Site Architecture6分钟
Analyze and Accelerate Page Load Speed6分钟
Conduct and Document a Website Audit6分钟
Achieve Positive Change Working with Stakeholders8分钟
Reading5 个阅读材料
Use Canonical URLs10分钟
Indicate Paginated Content10分钟
Pagination with rel=“next” and rel=“prev”10分钟
Infinite Scroll Search-Friendly Recommendations10分钟
Registration and Subscription Sites10分钟
Quiz1 个练习
Intermediate Technical SEO20分钟

2

章节
Clock
完成时间为 7 小时

Take Your Website Global

In this module, you will examine what you need to take your website global. You will prepare for global expansion and grasp tremendous opportunities to reach the world. You will be introduced to tested principles and best practices to optimize your website for global expansion. You will align your site with international audiences following guidance from search engines. You will explore how to structure URLs and employ localization to serve global customers, as well as develop engaging strategies to launch a global web marketing campaign. You will work with a budget for external or in-house localization teams and empower stakeholders to fulfill their roles in a global marketplace. ...
Reading
9 个视频(共 68 分钟), 4 个阅读材料, 1 个测验
Video9 个视频
Prepare Your Framework for Global Expansion9分钟
Strategize to Grasp Global Opportunities8分钟
Use Principles and Practices to Win on a Global Level7分钟
Align with Search Engines’ Global Guidance8分钟
Structure Your URLs for Greatest Global Impact5分钟
Employ Localization to Best Serve Global Customers9分钟
Engage Launch Strategies for Global Web Marketing9分钟
Validate Global SEO and Empower Stakeholders for Global Roles6分钟
Reading4 个阅读材料
International SEO Core Considerations10分钟
How to Make the Most Out of an International SEO Campaign10分钟
Multi-regional and Multilingual Sites10分钟
Use hreflang for Language and Regional URLs10分钟
Quiz1 个练习
Take Your Website Global20分钟

3

章节
Clock
完成时间为 8 小时

Make the Most of Mobile and App SEO

This module will provide you knowledge necessary to take advantage of innovations and future trends in the mobile marketplace. You will be able to use a clear process to make your mobile apps easier to find. Identify Key Performance Indicators (KPIs) needed for successful App Store Optimization (ASO) and receive a checklist of best practices. You will use tools that provide insightful data to evaluate and beat your competition. Become mobile-friendly by examining the factors that improve app rankings in Apple iTunes or Google Play app stores, and optimize for social search engines. Gain insight into using and interpreting app data to competitive benefit. You’ll also review case studies illustrating how to generate business results, employ real-world experience, and take advantage of unparalleled opportunities with Mobile and Apps. ...
Reading
8 个视频(共 56 分钟), 7 个阅读材料, 2 个测验
Video8 个视频
Grasp the Huge Opportunity in Mobile and Apps4分钟
Check this List of Mobile Friendly Best Practices7分钟
Beat the Competition with Easy-to-Find Apps8分钟
Use Keywords to Optimize and Localize Your App Store6分钟
Interpret and Use Data to Competitive Benefit9分钟
Generate Great Business Results from Case Studies9分钟
Take Advantage of Innovations and Future Trends6分钟
Reading7 个阅读材料
Mobile Friendly Aspects of Web Design (Resource)10分钟
How to Get Started with Mobile Friendliness10分钟
The Larger Context of Mobile10分钟
How to Choose Your First Google Play ASO Keyword10分钟
Get Discovered on Google Play Search10分钟
Support HTTP URLs in Your App10分钟
App Indexing10分钟
Quiz1 个练习
Make the Most of Mobile App SEO20分钟

4

章节
Clock
完成时间为 3 小时

Identify Metrics to Drive Performance

Welcome to the final module in this course. In this module, you will discuss the concepts to measure key metrics and conduct data analysis to bring value to stakeholders. You will recognize and use practical tips to quantify success, overcome common mistakes, and resolve data analysis errors. You will explore various tools and analytic packages, then use these to measure what matters. You will begin to use advanced analytics to drive business, and be shown how to analyze data reports to increase revenue. You will also discover enterprise-level platforms that enhance performance. All of this comes together to help you make sense of today’s data to provide future insights for yourself and your stakeholders. ...
Reading
10 个视频(共 58 分钟), 3 个阅读材料, 1 个测验
Video10 个视频
Make Sense of Today’s Data to Provide Future Insights3分钟
Overcome Common Mistakes & Errors in Data Analysis7分钟
Quantify Success with Many Useful Metrics13分钟
Measure What Matters with Data Analysis Tools5分钟
Benefit by Learning to Use Google Analytics3分钟
Analyze Data Reports to Increase Revenue4分钟
Consider Advanced Analytics to Drive Business8分钟
Enhance Performance with Enterprise-Level Platforms4分钟
Course Summary4分钟
Reading3 个阅读材料
Measuring & Tracking Success of Your SEO Strategy10分钟
The 14 Most Important SEO Metrics10分钟
21 Metrics for Monitoring SEO Health10分钟
Quiz1 个练习
Identify Metrics to Drive Performance20分钟
4.5

热门审阅

创建者 AVAug 11th 2016

The course has bugs, but it shouldn't distract from gaining knowledge. The 5 star given due to comprehensive tools used and final assignment preparation.

创建者 AGNov 16th 2016

This course was amazing. I discovered so many useful tools, had insights on what changes should I do on my website for its better performance.

讲师

Dave Lloyd

Senior Manager, Global Search Marketing
Adobe Systems

关于 University of California, Davis

UC Davis, one of the nation’s top-ranked research universities, is a global leader in agriculture, veterinary medicine, sustainability, environmental and biological sciences, and technology. With four colleges and six professional schools, UC Davis and its students and alumni are known for their academic excellence, meaningful public service and profound international impact....

关于 Search Engine Optimization (SEO) 专项课程

This Specialization will teach you to optimize website content for the best possible search engine ranking. You'll learn the theory behind Google search and other search engine algorithms; you'll also build practical, real-world skills that you can apply to a career in digital marketing or online content development, including on-page and off-page optimization, optimizing for local and international audiences, conducting search-focused website audits, and aligning SEO with overall business strategies. Each course is intended to build on the skills from the previous course, thus we recommend you take the courses in the order they are listed. The Specialization culminates in a hands-on Capstone Project, in which you will apply your skills to a comprehensive SEO consulting task....
Search Engine Optimization (SEO)

常见问题

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

还有其他问题吗?请访问 学生帮助中心