课程信息
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第 5 门课程(共 6 门)

100% 在线

立即开始,按照自己的计划学习。

可灵活调整截止日期

根据您的日程表重置截止日期。

中级

At least 2 years of business or marketing experience; familiar with social media and have a basic understanding of SEO.

完成时间大约为14 小时

建议:4-6 weeks of study, 5-7 hours/week...

英语(English)

字幕:英语(English), 越南语
User
学习Course的学生是
  • Marketing Specialists
  • Marketing Analysts
  • Marketers
  • Entrepreneurs
  • Marketing Managers

您将学到的内容有

  • Check

    Demonstrate how to find and fix problems, heighten visibility, improve site architecture, and accelerate page load speed within your own website

  • Check

    Develop engaging strategies to launch a global web marketing campaign

  • Check

    Use tools to provide insightful data to evaluate your competitors

  • Check

    Conduct data analysis to bring value to stakeholders

您将获得的技能

Data AnalysisAnalyticsMarketingMathematical Optimization
User
学习Course的学生是
  • Marketing Specialists
  • Marketing Analysts
  • Marketers
  • Entrepreneurs
  • Marketing Managers

第 5 门课程(共 6 门)

100% 在线

立即开始,按照自己的计划学习。

可灵活调整截止日期

根据您的日程表重置截止日期。

中级

At least 2 years of business or marketing experience; familiar with social media and have a basic understanding of SEO.

完成时间大约为14 小时

建议:4-6 weeks of study, 5-7 hours/week...

英语(English)

字幕:英语(English), 越南语

教学大纲 - 您将从这门课程中学到什么

1
完成时间为 7 小时

Introduction

12 个视频 (总计 66 分钟), 5 个阅读材料, 1 个测验
12 个视频
Welcome to Technical Search Engine Optimization2分钟
Discover What Technical SEO Can Do for Your Website4分钟
Compare Website Performance and Analysis Tools6分钟
Compare Plug-in Tools for Technical SEO5分钟
Find and Fix Technical Issues on Your Website6分钟
Heighten Visibility with Google Quick Answers4分钟
Boost Website Accessibility5分钟
Take Action with Analysis Tools to Improve Site Architecture6分钟
Analyze and Accelerate Page Load Speed6分钟
Conduct and Document a Website Audit6分钟
Achieve Positive Change Working with Stakeholders8分钟
5 个阅读材料
A Note from UC Davis10分钟
Use Canonical URLs10分钟
Indicate Paginated Content10分钟
Infinite Scroll Search-Friendly Recommendations10分钟
Registration and Subscription Sites10分钟
1 个练习
Intermediate Technical SEO20分钟
2
完成时间为 7 小时

Take Your Website Global

9 个视频 (总计 68 分钟), 4 个阅读材料, 1 个测验
9 个视频
Prepare Your Framework for Global Expansion9分钟
Strategize to Grasp Global Opportunities8分钟
Use Principles and Practices to Win on a Global Level7分钟
Align with Search Engines’ Global Guidance8分钟
Structure Your URLs for Greatest Global Impact5分钟
Employ Localization to Best Serve Global Customers9分钟
Engage Launch Strategies for Global Web Marketing9分钟
Validate Global SEO and Empower Stakeholders for Global Roles6分钟
4 个阅读材料
International SEO Considerations10分钟
How to Make the Most Out of an International SEO Campaign10分钟
Multi-regional and Multilingual Sites10分钟
Use hreflang for Language and Regional URLs10分钟
1 个练习
Take Your Website Global20分钟
3
完成时间为 8 小时

Make the Most of Mobile and App SEO

8 个视频 (总计 56 分钟), 7 个阅读材料, 2 个测验
8 个视频
Grasp the Huge Opportunity in Mobile and Apps4分钟
Check this List of Mobile Friendly Best Practices7分钟
Beat the Competition with Easy-to-Find Apps8分钟
Use Keywords to Optimize and Localize Your App Store6分钟
Interpret and Use Data to Competitive Benefit9分钟
Generate Great Business Results from Case Studies9分钟
Take Advantage of Innovations and Future Trends6分钟
7 个阅读材料
Mobile Friendly Aspects of Web Design (Resource)10分钟
How to Get Started with Mobile Friendliness10分钟
The Larger Context of Mobile10分钟
How to Choose Your First Google Play ASO Keyword10分钟
Get Discovered on Google Play Search10分钟
Support HTTP URLs in Your App10分钟
App Indexing10分钟
1 个练习
Make the Most of Mobile App SEO20分钟
4
完成时间为 3 小时

Identify Metrics to Drive Performance

10 个视频 (总计 58 分钟), 3 个阅读材料, 1 个测验
10 个视频
Make Sense of Today’s Data to Provide Future Insights3分钟
Overcome Common Mistakes & Errors in Data Analysis7分钟
Quantify Success with Many Useful Metrics13分钟
Measure What Matters with Data Analysis Tools5分钟
Benefit by Learning to Use Google Analytics3分钟
Analyze Data Reports to Increase Revenue4分钟
Consider Advanced Analytics to Drive Business8分钟
Enhance Performance with Enterprise-Level Platforms4分钟
Course Summary4分钟
3 个阅读材料
Measuring & Tracking Success of Your SEO Strategy10分钟
The 14 Most Important SEO Metrics10分钟
Metrics for Monitoring SEO Health10分钟
1 个练习
Identify Metrics to Drive Performance20分钟
4.5
79 个审阅Chevron Right

12%

完成这些课程后已开始新的职业生涯

18%

通过此课程获得实实在在的工作福利

来自搜索引擎优化高级策略的热门评论

创建者 AVAug 11th 2016

The course has bugs, but it shouldn't distract from gaining knowledge. The 5 star given due to comprehensive tools used and final assignment preparation.

创建者 AGNov 16th 2016

This course was amazing. I discovered so many useful tools, had insights on what changes should I do on my website for its better performance.

讲师

Avatar

Dave Lloyd

Senior Manager, Global Search Marketing
Adobe Systems

关于 加州大学戴维斯分校

UC Davis, one of the nation’s top-ranked research universities, is a global leader in agriculture, veterinary medicine, sustainability, environmental and biological sciences, and technology. With four colleges and six professional schools, UC Davis and its students and alumni are known for their academic excellence, meaningful public service and profound international impact....

关于 搜索引擎优化(SEO) 专项课程

This Specialization will teach you to optimize website content for the best possible search engine ranking. You'll learn the theory behind Google search and other search engine algorithms; you'll also build practical, real-world skills that you can apply to a career in digital marketing or online content development, including on-page and off-page optimization, optimizing for local and international audiences, conducting search-focused website audits, and aligning SEO with overall business strategies. Each course is intended to build on the skills from the previous course, thus we recommend you take the courses in the order they are listed. The Specialization culminates in a hands-on Capstone Project, in which you will apply your skills to a comprehensive SEO consulting task....
搜索引擎优化(SEO)

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