课程信息
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第 4 门课程(共 6 门)

100% 在线

立即开始,按照自己的计划学习。

可灵活调整截止日期

根据您的日程表重置截止日期。

完成时间大约为8 小时

建议:4 weeks of study, 1-3 hours/week...

英语(English)

字幕:英语(English)
User
学习Course的学生是
  • Copywriters
  • Marketing Specialists
  • Marketing Managers
  • Marketers
  • Technical Writers

您将获得的技能

Social Media MarketingSocial MediaMarketing StrategyA/B Testing
User
学习Course的学生是
  • Copywriters
  • Marketing Specialists
  • Marketing Managers
  • Marketers
  • Technical Writers

第 4 门课程(共 6 门)

100% 在线

立即开始,按照自己的计划学习。

可灵活调整截止日期

根据您的日程表重置截止日期。

完成时间大约为8 小时

建议:4 weeks of study, 1-3 hours/week...

英语(English)

字幕:英语(English)

教学大纲 - 您将从这门课程中学到什么

1
完成时间为 2 小时

Content Strategy

2 个视频 (总计 13 分钟), 7 个阅读材料, 1 个测验
2 个视频
Paid / Owned / Earned Media6分钟
7 个阅读材料
Welcome to MOOC 4!10分钟
Meet Your Instructors10分钟
Grading and Logistics10分钟
Social Marketing Toolkits10分钟
Course Bookstore10分钟
A Note on the Frequency of Capstone Offerings10分钟
Special Toolkits for Paid/Financial Aid Learners10分钟
1 个练习
Quiz 18分钟
2
完成时间为 1 小时

Advertising

2 个视频 (总计 15 分钟), 1 个阅读材料, 1 个测验
2 个视频
How to Develop Facebook-type Advertising Pt 27分钟
1 个阅读材料
Free Social Marketing Toolkit10分钟
1 个练习
Quiz 210分钟
3
完成时间为 5 小时

Social Integrated Marketing Communications (IMC)

14 个视频 (总计 110 分钟), 3 个阅读材料, 2 个测验
14 个视频
What is Gamification?9分钟
Keep Them Coming Back7分钟
Applications for Social IMC Strategy4分钟
Social IMC Example: Ridgid Plumber Forum8分钟
Social IMC Example: Carling Black Label9分钟
Social IMC Example: North Face7分钟
Social IMC Example: American Express9分钟
Engaging Your High-Value Markets17分钟
Rolling Out Your Blog6分钟
A/B Split Testing in 4 Easy Steps - Step 1 Building your Testing Grid5分钟
Step 2 - Creating your Tracking URLs6分钟
Step 3 - Executing Your Plan5分钟
Step 4 - Analyzing your Results3分钟
3 个阅读材料
Assignment Overview10分钟
Download the A/B Testing Assignment Spreadsheet10分钟
Free E-books on A/B Testing10分钟
1 个练习
Quiz 318分钟
4
完成时间为 1 小时

Measuring Your Social Programs

4 个视频 (总计 28 分钟), 2 个阅读材料, 1 个测验
4 个视频
Measuring Social IMC Programs9分钟
Key Performance Indicators3分钟
Testing Your Strategies8分钟
2 个阅读材料
Download the Lecture Video Slides10分钟
What Comes Next?10分钟
1 个练习
Quiz 416分钟
4.7
98 个审阅Chevron Right

38%

完成这些课程后已开始新的职业生涯

38%

通过此课程获得实实在在的工作福利

来自整合营销传播的内容、广告与社会化的热门评论

创建者 AHFeb 6th 2016

This is my favorite course of the series so far. Information dense, the hands-on class project for this unit will help unpack the mystery of A/B split testing using free online tools. Recommended!

创建者 RQSep 30th 2019

I recommend this class for it teaches engagement technics for quick low return and it also teaches nurturing techniques for those that take a while to sell but much much higher return

讲师

Avatar

Randy Hlavac

Northwestern University & CEO of Marketing Synergy, Inc

关于 西北大学

Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries. ...

关于 社交媒体营销 专项课程

In a 2018 survey of businesses, Buffer found that only 29% had effective social media marketing programs. A recent survey of consumers by Tomoson found 92% of consumers trust recommendations from other people over brand content, 70% found consumer reviews to be their second most trusted source, 47% read blogs developed by influencers and experts to discover new trends and new ideas and 35% used blogs to discover new products and services. Also, 20% of women who used social considered products promoted by bloggers they knew. Today, businesses and consumers use social media to make their purchase decisions. Created in 2014, this Specialization is updated every quarter to ensure you are receiving the most up-to-date training. The Social Media Marketing Specialization is designed to achieve two objectives. It gives you the social analytics tools, and training to help you become an influencer on social media. The course also gives you the knowledge and resources to build a complete social media marketing strategy – from consumer insights to final justification metrics. In each course, you will also receive special toolkits with timely information & when you pay for the Capstone, you receive a market planning toolkit. Each of the individual courses can be audited for free. To see more, visit each course: 1-What is Social?, 2-The Importance of Listening, 3-Engagement & Nurture Marketing Strategies, 4-Content, Advertising & Social IMC, 5-The Business of Social....
社交媒体营销

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