Paid / Owned / Earned Media

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来自 西北大学 的课程
Content, Advertising & Social IMC
564 评分
西北大学
564 评分
课程 4(共 6 门,Specialization 社交媒体营销
从本节课中
Content Strategy
In this module, you will learn why content is an important component in social marketing. A panel of experts will debunk the paid/owned/earned media riddle and replace it with an integrated who/what/where approach.

与讲师见面

  • Randy Hlavac
    Randy Hlavac
    Lecturer, Medill IMC; CEO, Marketing Synergy Inc