Chevron Left
返回到 整合营销传播的内容、广告与社会化

学生对 西北大学 提供的 整合营销传播的内容、广告与社会化 的评价和反馈

4.7
1,042 个评分

课程概述

Want your content to go viral? Who doesn't! It takes a thoughtful, integrated approach to make content that stands out in our increasingly oversaturated world. In this fourth course of the Social Marketing Specialization - "Content, Advertising & Social IMC" - you will learn how marketers are successfully navigating today's media landscape. You will learn why developing engaging content for your audience is an essential component in effective social marketing. A panel of experts will unlock the paid/owned/earned media riddle and replace it with an integrated who/what/where approach that utilizes platform-specific messaging to grow your market share. This course also includes an overview of the integrated marketing communications strategy for social and how it is being deployed around the globe, as well as gamification tips to keep your audiences coming back for more. In addition, you will learn the secrets to advertising on Facebook and other social sites. Additional MOOC 4 faculty include: * Judy Ungar Franks (President, The Marketing Democracy, Ltd. & Lecturer, Medill Integrated Marketing Communications, Northwestern) * Steffi Decker (Junior Partner, Chong and Koster) * Joey Strawn (Director of Integrated Marketing, Industrial Strength Marketing)...

热门审阅

AH

Feb 5, 2016

This is my favorite course of the series so far. Information dense, the hands-on class project for this unit will help unpack the mystery of A/B split testing using free online tools. Recommended!

RQ

Sep 29, 2019

I recommend this class for it teaches engagement technics for quick low return and it also teaches nurturing techniques for those that take a while to sell but much much higher return

筛选依据:

76 - 整合营销传播的内容、广告与社会化 的 100 个评论(共 158 个)

创建者 Wale S

Nov 13, 2017

创建者 Vaibhavi N

Jul 27, 2021

创建者 JUDITH L

Jul 20, 2017

创建者 Sabine B

Apr 24, 2021

创建者 Space G H

Jun 21, 2021

创建者 Ashapurna D

Jul 30, 2019

创建者 KHUSHI S

Jun 25, 2018

创建者 Violet Z

Jun 11, 2016

创建者 Luis M

Feb 10, 2016

创建者 Ronak T

May 31, 2020

创建者 Samantha S

Mar 25, 2020

创建者 shubham r

Nov 2, 2021

创建者 Lucy C

Sep 3, 2017

创建者 Neda B

Jan 10, 2016

创建者 Elaine T

Mar 24, 2016

创建者 Manish T

Jan 8, 2016

创建者 amberli

Feb 12, 2020

创建者 Mónica V V

Nov 5, 2020

创建者 Styliani B

Feb 8, 2021

创建者 Ma. C G Q

Nov 23, 2020

创建者 srikanth n

Jan 30, 2017

创建者 Lisa S

Sep 4, 2016

创建者 Selin I B

Jan 16, 2016

创建者 Diacajo, J P

Sep 25, 2021

创建者 Mounir R

Oct 17, 2017