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返回到 整合营销传播的内容、广告与社会化

学生对 西北大学 提供的 整合营销传播的内容、广告与社会化 的评价和反馈

1,037 个评分
157 条评论


Want your content to go viral? Who doesn't! It takes a thoughtful, integrated approach to make content that stands out in our increasingly oversaturated world. In this fourth course of the Social Marketing Specialization - "Content, Advertising & Social IMC" - you will learn how marketers are successfully navigating today's media landscape. You will learn why developing engaging content for your audience is an essential component in effective social marketing. A panel of experts will unlock the paid/owned/earned media riddle and replace it with an integrated who/what/where approach that utilizes platform-specific messaging to grow your market share. This course also includes an overview of the integrated marketing communications strategy for social and how it is being deployed around the globe, as well as gamification tips to keep your audiences coming back for more. In addition, you will learn the secrets to advertising on Facebook and other social sites. Additional MOOC 4 faculty include: * Judy Ungar Franks (President, The Marketing Democracy, Ltd. & Lecturer, Medill Integrated Marketing Communications, Northwestern) * Steffi Decker (Junior Partner, Chong and Koster) * Joey Strawn (Director of Integrated Marketing, Industrial Strength Marketing)...



Feb 5, 2016

This is my favorite course of the series so far. Information dense, the hands-on class project for this unit will help unpack the mystery of A/B split testing using free online tools. Recommended!


Sep 29, 2019

I recommend this class for it teaches engagement technics for quick low return and it also teaches nurturing techniques for those that take a while to sell but much much higher return


51 - 整合营销传播的内容、广告与社会化 的 75 个评论(共 156 个)

创建者 Shamika K

May 2, 2020

Coursera provide is good knowledge for students. I like learning process.

创建者 Vikas D

Jun 5, 2016

Good detailing and examples shared help to understand concepts better.

创建者 Santiago M

Nov 10, 2020

Happy! Build up a little bit more my knowledge on Social Marketing.

创建者 Mark B

Aug 6, 2017

Excellent course providing valuable insights to approaching social

创建者 Sophie Q

Sep 24, 2020

Very useful theories and tips for various marketing strategies!

创建者 Eugene T

Jan 4, 2016

Great coverage on content creating and Social IMC strategies

创建者 Danielle C

Oct 21, 2018

A little lengthy but managed to get through it and enjoy it


Nov 16, 2016

Join the winning team were all is happening. Great Course.


Sep 25, 2016

Excelente Course. It needs more languages in the subtitles

创建者 Sharmistha M

Mar 26, 2020

The A/B Split test is explained so simply and perfectly.

创建者 Auadhati D

May 16, 2020

i loved this course, its really helpful and productive

创建者 Josefina C

Jan 2, 2017

Excellent course. Contains a really useful information.

创建者 Michael L

Jul 3, 2021

Challenging courses, Thank you for the explanation.

创建者 Dzenan B

Jan 6, 2016

Great course with excellent examples and materials.

创建者 Nelly M C S

Jun 3, 2021

Excelente curso. Excelente Facilitador. GRACIAS

创建者 Dominic E

Nov 13, 2020

Excellent information if you want to scale up.

创建者 Ho T V

Dec 23, 2019

Good course, brings a lot of useful knowledge!

创建者 Geoffrey K

Jan 11, 2016

Extremely well explained and great teachers.

创建者 Tifanny S

Sep 11, 2021

Very clear explanation, and very practical

创建者 Vay R

Dec 7, 2016

My favorite in the specialization thus far

创建者 B M R

Dec 18, 2015

Nice course. Thanks to all the professors.

创建者 irina k

Apr 22, 2019

very useful information! i learned a lot.

创建者 Nicole P

Jun 28, 2016

Very beneficial information in this MOOC!

创建者 Huzaifa A

May 15, 2021

Tremendous learning through this course.

创建者 Sanaz k

Apr 18, 2020

I really enjoyed contents and courses .