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返回到 整合营销传播的内容、广告与社会化

学生对 西北大学 提供的 整合营销传播的内容、广告与社会化 的评价和反馈

4.7
1,037 个评分
157 条评论

课程概述

Want your content to go viral? Who doesn't! It takes a thoughtful, integrated approach to make content that stands out in our increasingly oversaturated world. In this fourth course of the Social Marketing Specialization - "Content, Advertising & Social IMC" - you will learn how marketers are successfully navigating today's media landscape. You will learn why developing engaging content for your audience is an essential component in effective social marketing. A panel of experts will unlock the paid/owned/earned media riddle and replace it with an integrated who/what/where approach that utilizes platform-specific messaging to grow your market share. This course also includes an overview of the integrated marketing communications strategy for social and how it is being deployed around the globe, as well as gamification tips to keep your audiences coming back for more. In addition, you will learn the secrets to advertising on Facebook and other social sites. Additional MOOC 4 faculty include: * Judy Ungar Franks (President, The Marketing Democracy, Ltd. & Lecturer, Medill Integrated Marketing Communications, Northwestern) * Steffi Decker (Junior Partner, Chong and Koster) * Joey Strawn (Director of Integrated Marketing, Industrial Strength Marketing)...

热门审阅

AH

Feb 5, 2016

This is my favorite course of the series so far. Information dense, the hands-on class project for this unit will help unpack the mystery of A/B split testing using free online tools. Recommended!

RQ

Sep 29, 2019

I recommend this class for it teaches engagement technics for quick low return and it also teaches nurturing techniques for those that take a while to sell but much much higher return

筛选依据:

101 - 整合营销传播的内容、广告与社会化 的 125 个评论(共 156 个)

创建者 Kayser F

Aug 20, 2020

Great training!

创建者 Hareem Z

Mar 18, 2021

perfect course

创建者 Martin V

Apr 28, 2017

Very Enjoyable

创建者 Hamada S

Nov 30, 2016

Awesome course

创建者 Te'-Lor W E

May 9, 2016

super helpful!

创建者 Marat G

Feb 26, 2020

really great!

创建者 Apichart T

Aug 19, 2017

Good Strategy

创建者 Víctor R O L

Jul 3, 2017

Great course!

创建者 Rukkiya B

Apr 20, 2021

Learned Alot

创建者 Diane M

Sep 18, 2018

Very helpful

创建者 yinsan

Sep 10, 2017

nice course

创建者 Hamdy R M M G

Mar 2, 2018

great mooc

创建者 Yauri

Jan 19, 2016

Excellent.

创建者 SHUBHRODEEP P

Sep 15, 2021

BEST!!!!!

创建者 Mahmoud R

Apr 8, 2019

very cool

创建者 Sebastian S

Jan 10, 2016

Excelent

创建者 ravi r S

May 2, 2020

Great

创建者 DAMILOLA E O

Jul 9, 2018

great

创建者 DIKSHA K

Jan 21, 2022

good

创建者 huynh l m t

Mar 22, 2021

Good

创建者 BINING Z

Jul 2, 2018

good

创建者 Gabriel G

Feb 10, 2016

good

创建者 Deleted A

Oct 31, 2021

<3

创建者 ERNAZAROV U K o

Oct 6, 2020

ok