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返回到 整合营销传播的内容、广告与社会化

学生对 西北大学 提供的 整合营销传播的内容、广告与社会化 的评价和反馈

4.7
1,037 个评分
157 条评论

课程概述

Want your content to go viral? Who doesn't! It takes a thoughtful, integrated approach to make content that stands out in our increasingly oversaturated world. In this fourth course of the Social Marketing Specialization - "Content, Advertising & Social IMC" - you will learn how marketers are successfully navigating today's media landscape. You will learn why developing engaging content for your audience is an essential component in effective social marketing. A panel of experts will unlock the paid/owned/earned media riddle and replace it with an integrated who/what/where approach that utilizes platform-specific messaging to grow your market share. This course also includes an overview of the integrated marketing communications strategy for social and how it is being deployed around the globe, as well as gamification tips to keep your audiences coming back for more. In addition, you will learn the secrets to advertising on Facebook and other social sites. Additional MOOC 4 faculty include: * Judy Ungar Franks (President, The Marketing Democracy, Ltd. & Lecturer, Medill Integrated Marketing Communications, Northwestern) * Steffi Decker (Junior Partner, Chong and Koster) * Joey Strawn (Director of Integrated Marketing, Industrial Strength Marketing)...

热门审阅

AH

Feb 5, 2016

This is my favorite course of the series so far. Information dense, the hands-on class project for this unit will help unpack the mystery of A/B split testing using free online tools. Recommended!

RQ

Sep 29, 2019

I recommend this class for it teaches engagement technics for quick low return and it also teaches nurturing techniques for those that take a while to sell but much much higher return

筛选依据:

151 - 整合营销传播的内容、广告与社会化 的 156 个评论(共 156 个)

创建者 Regan B

Jun 29, 2020

The slides were hard to read at times.

Great take aways for amplification of messages and ideas for posting messages.

创建者 Niaja F

Dec 19, 2016

Good material, but wish it had more assignments to hold you accountable.

创建者 Aoon S

Aug 23, 2016

The assignment is difficult

创建者 vidushi t

Feb 1, 2016

Topics were not taken in depth and enough clarity. I tried hard to learn in the course but lost track by the end of week 3 and the peer assignment.

创建者 Adam W

Mar 16, 2017

Not very substantive. Seems to be a marketing ploy for those on-screen more than to be anything of use to its audience.

创建者 gargi g

Jul 2, 2021

poor