课程信息

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学生职业成果

30%

完成这些课程后已开始新的职业生涯

32%

通过此课程获得实实在在的工作福利
可分享的证书
完成后获得证书
100% 在线
立即开始,按照自己的计划学习。
可灵活调整截止日期
根据您的日程表重置截止日期。
初级
完成时间大约为7 小时
英语(English)
字幕:英语(English)

您将获得的技能

Market AnalysisBusiness ModelBusiness ModelingSocial Entrepreneurship

学生职业成果

30%

完成这些课程后已开始新的职业生涯

32%

通过此课程获得实实在在的工作福利
可分享的证书
完成后获得证书
100% 在线
立即开始,按照自己的计划学习。
可灵活调整截止日期
根据您的日程表重置截止日期。
初级
完成时间大约为7 小时
英语(English)
字幕:英语(English)

提供方

宾夕法尼亚大学 徽标

宾夕法尼亚大学

教学大纲 - 您将从这门课程中学到什么

内容评分Thumbs Up98%(2,099 个评分)Info
1

1

完成时间为 2 小时

Introduction

完成时间为 2 小时
9 个视频 (总计 39 分钟), 1 个阅读材料, 1 个测验
9 个视频
1.1 Introduction to Social Innovation6分钟
1.2 Traditional approaches to public problem solving4分钟
1.3 A social entrepreneur's approach to problem solving6分钟
1.4 Introduction to the social enterprise and the social enterprise spectrum6分钟
1.5 The Importance of the business model1分钟
1.6 Traits of social enterprise across the spectrum6分钟
1.7. Meet Carlos and Coco2分钟
1.8. Anatomy of a Social Entrepreneur2分钟
1 个阅读材料
Recommended Readings for Week 1. Introduction10分钟
1 个练习
Week 1 Quiz: Introduction to Social Innovation, Enterprise, and Entrepreneurship40分钟
2

2

完成时间为 2 小时

Define and Design

完成时间为 2 小时
13 个视频 (总计 70 分钟), 1 个阅读材料, 1 个测验
13 个视频
2.2 Why is Design Thinking Important for Social Innovation?4分钟
2.3 How to Design Part 1: Spark Useful Insights by Listening with Empathy5分钟
2.4 How to Design Part 2: Identify the Most Powerful Insights and Potential Solutions by Building a Mind Map6分钟
2.5 How to Design Part 3: Prototyping3分钟
2.6 Embracing Creativity and Innovation3分钟
2.7 Articulating your Roadmap to Impact: The Logic Model3分钟
2.8 The Logic Model: Critical Elements6分钟
2.9 The Logic Model: How to Use It7分钟
2.10 Three Examples of Logic Models10分钟
2.11 Tips for Building a Strong Logic Model2分钟
2.12. Carlos and Coco Define and Design (Part 1: Listening with Empathy, Empathy Maps, and Mind Maps)7分钟
2.13. Carlos and Coco Define and Design (Part 2. Prototyping and Logic Models)4分钟
1 个阅读材料
Recommended Readings for Week 2: Define and Design10分钟
1 个练习
Week 2 Quiz: Finding Innovations and the Road to Impact30分钟
3

3

完成时间为 2 小时

Pilot and Scale

完成时间为 2 小时
11 个视频 (总计 52 分钟), 1 个阅读材料, 1 个测验
11 个视频
3.2 A Third Approach to Measuring Performance: The Balanced Scorecard4分钟
3.3 Examples of Balanced Scorecards7分钟
3.4 How to Develop a Balanced Scorecard - Overview2分钟
3.5 How to Develop a Balanced Scorecard - Detail7分钟
3.6 What is Scale?3分钟
3.7 The Importance of Scale in the Social Sector2分钟
3.8 Five Approaches to Scale - Overview3分钟
3.9 Five Approaches to Scale - Details and Implications5分钟
3.10 Approaching Scale Critically4分钟
3.11. Carlos and Coco Pilot and Scale (Scorecard, Marketing Matrix, and Customer Segmentation)5分钟
1 个阅读材料
Recommended Readings for Week 3. Pilot and Scale10分钟
1 个练习
Week 3 Quiz: Performance Measurement and Scale28分钟
4

4

完成时间为 2 小时

Sector Selection and Business Models

完成时间为 2 小时
15 个视频 (总计 73 分钟), 1 个阅读材料, 1 个测验
15 个视频
4.2 Features of the Business Model3分钟
4.3 Business Models along the Business Model Spectrum4分钟
4.4 Choosing a Model - Introduction5分钟
4.5 Choosing a Model - How to Choose5分钟
4.6 Drilling Down on Assessment 2: Competitive Positioning6分钟
4.7 Competitive Positioning: Market Characteristics and Differentiation4分钟
4.8 An Example of Competitive Positioning: Blue Avocado5分钟
4.9 An Example of Competitive Positioning: Jolkona4分钟
4.10 Key Criteria of Competitive Positioning Assessment2分钟
4.11 Choosing a Model - Pathways Lead to Many Organizational Forms that Can Result5分钟
4.12 Balancing Mission and Profit1分钟
4.13.Carlos and Coco Choose a Business Model8分钟
4.14 The bottom line54
4.15. Key Questions all Social Innovators Must Ask5分钟
1 个阅读材料
Recommended Readings for Week 4. Sector Selection and Business Models10分钟
1 个练习
Week 4 Quiz: Sector Selection and Business Models26分钟

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