课程信息
4.7
347 个评分
84 个审阅
100% 在线

100% 在线

立即开始,按照自己的计划学习。
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初级

初级

完成时间(小时)

完成时间大约为9 小时

建议:4 weeks of study, 2-4 hours/week...
可选语言

英语(English)

字幕:英语(English)

您将获得的技能

Market AnalysisBusiness ModelBusiness ModelingSocial Entrepreneurship
100% 在线

100% 在线

立即开始,按照自己的计划学习。
可灵活调整截止日期

可灵活调整截止日期

根据您的日程表重置截止日期。
初级

初级

完成时间(小时)

完成时间大约为9 小时

建议:4 weeks of study, 2-4 hours/week...
可选语言

英语(English)

字幕:英语(English)

教学大纲 - 您将从这门课程中学到什么

1
完成时间(小时)
完成时间为 2 小时

Introduction

Learn about the key qualities of social innovation, social enterprise, and social entrepreneurs. How do social entrepreneurs approach problem solving? How might we identify social initiatives that are truly innovative in their approach to delivering on their mission, sustaining their venture, or scaling their impact? This module introduces the topic and offers examples of initiatives you might study as cases organizations throughout the course. ...
Reading
9 个视频 (总计 39 分钟), 1 个阅读材料, 1 个测验
Video9 个视频
1.1 Introduction to Social Innovation6分钟
1.2 Traditional approaches to public problem solving4分钟
1.3 A social entrepreneur's approach to problem solving6分钟
1.4 Introduction to the social enterprise and the social enterprise spectrum6分钟
1.5 The Importance of the business model1分钟
1.6 Traits of social enterprise across the spectrum6分钟
1.7. Meet Carlos and Coco2分钟
1.8. Anatomy of a Social Entrepreneur2分钟
Reading1 个阅读材料
Recommended Readings for Week 1. Introduction10分钟
Quiz1 个练习
Week 1 Quiz: Introduction to Social Innovation, Enterprise, and Entrepreneurship40分钟
2
完成时间(小时)
完成时间为 2 小时

Define and Design

Learn the inputs and basic blueprints of a well-articulated vision. Develop an understanding of the design process, and learn to use an empathy map and a mind map for client-oriented innovation. Learn to build a logic model, which will help you articulate your innovation's theory of change from resources (inputs) to activities to impact. We encourage students to apply these tools immediately, to an active or idea-stage social initiative, that you are working directly on or that you admire. ...
Reading
13 个视频 (总计 70 分钟), 1 个阅读材料, 1 个测验
Video13 个视频
2.2 Why is Design Thinking Important for Social Innovation?4分钟
2.3 How to Design Part 1: Spark Useful Insights by Listening with Empathy5分钟
2.4 How to Design Part 2: Identify the Most Powerful Insights and Potential Solutions by Building a Mind Map6分钟
2.5 How to Design Part 3: Prototyping3分钟
2.6 Embracing Creativity and Innovation3分钟
2.7 Articulating your Roadmap to Impact: The Logic Model3分钟
2.8 The Logic Model: Critical Elements6分钟
2.9 The Logic Model: How to Use It7分钟
2.10 Three Examples of Logic Models10分钟
2.11 Tips for Building a Strong Logic Model2分钟
2.12. Carlos and Coco Define and Design (Part 1: Listening with Empathy, Empathy Maps, and Mind Maps)7分钟
2.13. Carlos and Coco Define and Design (Part 2. Prototyping and Logic Models)4分钟
Reading1 个阅读材料
Recommended Readings for Week 2: Define and Design10分钟
Quiz1 个练习
Week 2 Quiz: Finding Innovations and the Road to Impact30分钟
3
完成时间(小时)
完成时间为 2 小时

Pilot and Scale

We must test our ideas in the real world, early and often, to determine if they can truly deliver on either their social or financial mission. Learn to build and use the balanced scorecard, a key tool to assess the real-world performance of a social innovation. The scorecard will allow you to measure and articulate both the initiative's current reach and health, as well as the work that is left to be done. An innovation achieves the intended social impact in a way that is financially supportable may be a candidate for scale. Learn to assess whether and how to approach scale for your social innovation. ...
Reading
11 个视频 (总计 52 分钟), 1 个阅读材料, 1 个测验
Video11 个视频
3.2 A Third Approach to Measuring Performance: The Balanced Scorecard4分钟
3.3 Examples of Balanced Scorecards7分钟
3.4 How to Develop a Balanced Scorecard - Overview2分钟
3.5 How to Develop a Balanced Scorecard - Detail7分钟
3.6 What is Scale?3分钟
3.7 The Importance of Scale in the Social Sector2分钟
3.8 Five Approaches to Scale - Overview3分钟
3.9 Five Approaches to Scale - Details and Implications5分钟
3.10 Approaching Scale Critically4分钟
3.11. Carlos and Coco Pilot and Scale (Scorecard, Marketing Matrix, and Customer Segmentation)5分钟
Reading1 个阅读材料
Recommended Readings for Week 3. Pilot and Scale10分钟
Quiz1 个练习
Week 3 Quiz: Performance Measurement and Scale28分钟
4
完成时间(小时)
完成时间为 2 小时

Sector Selection and Business Models

This course concludes with an exploration of the organizational forms and modes of delivering impact across the business model spectrum. ...
Reading
15 个视频 (总计 73 分钟), 1 个阅读材料, 1 个测验
Video15 个视频
4.2 Features of the Business Model3分钟
4.3 Business Models along the Business Model Spectrum4分钟
4.4 Choosing a Model - Introduction5分钟
4.5 Choosing a Model - How to Choose5分钟
4.6 Drilling Down on Assessment 2: Competitive Positioning6分钟
4.7 Competitive Positioning: Market Characteristics and Differentiation4分钟
4.8 An Example of Competitive Positioning: Blue Avocado5分钟
4.9 An Example of Competitive Positioning: Jolkona4分钟
4.10 Key Criteria of Competitive Positioning Assessment2分钟
4.11 Choosing a Model - Pathways Lead to Many Organizational Forms that Can Result5分钟
4.12 Balancing Mission and Profit1分钟
4.13.Carlos and Coco Choose a Business Model8分钟
4.14 The bottom line54s
4.15. Key Questions all Social Innovators Must Ask5分钟
Reading1 个阅读材料
Recommended Readings for Week 4. Sector Selection and Business Models10分钟
Quiz1 个练习
Week 4 Quiz: Sector Selection and Business Models26分钟
4.7
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热门审阅

创建者 LHMay 30th 2017

Very informative with lots of practical touch points and examples! I genuinely enjoyed taking part in this online course and it has significantly shaped my own research for my master's degree.

创建者 ANov 2nd 2017

Wonderful!!! A great way to organize your thoughts and make your plan more efficient if you want to make a social impact. Thanks Coursera for offering this great tool for social entrepreneurs!

讲师

Avatar

Peter Frumkin

Professor
Nonprofit Leadership Program, School of Social Policy & Practice

关于 University of Pennsylvania

The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies. ...

常见问题

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  • This is the only Coursera class that invites students who complete the course to apply for an in-person educational experience, called the Global Social Impact House: http://socialimpactstrategy.org/residential/gsih.

  • The course is available on the following dates:

    Oct 3 - Nov 7

    Oct 31 - Dec 5

    Nov 28 - Jan 2

    Dec 26 - Jan 30

    Jan 23 - Feb 27

    Feb 20 - Mar 27

  • No, you do not have to pay for the certificate. You simply have to complete the course and apply for consideration. For more information on the Global Social Impact House, please visit: socialimpactstrategy.org/residential/gsih

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