课程信息
4.9
153 个评分
29 个审阅
专项课程
100% 在线

100% 在线

立即开始,按照自己的计划学习。
可灵活调整截止日期

可灵活调整截止日期

根据您的日程表重置截止日期。
完成时间(小时)

完成时间大约为10 小时

建议:5 weeks of study, 2-4 hours/week...
可选语言

英语(English)

字幕:英语(English)

您将获得的技能

Social Media MarketingSocial MediaBudgetPlanning
专项课程
100% 在线

100% 在线

立即开始,按照自己的计划学习。
可灵活调整截止日期

可灵活调整截止日期

根据您的日程表重置截止日期。
完成时间(小时)

完成时间大约为10 小时

建议:5 weeks of study, 2-4 hours/week...
可选语言

英语(English)

字幕:英语(English)

教学大纲 - 您将从这门课程中学到什么

1
完成时间(小时)
完成时间为 1 小时

Capstone Project

This Capstone Project will put all that you have learned in the Social Marketing Specialization to the test by asking you to create a multifaceted business plan for future success....
Reading
6 个视频 (总计 45 分钟), 3 个阅读材料
Video6 个视频
How You Will Build Your Social Media Marketing Strategy7分钟
Linked Cells in your Social Marketing Planning Worksheets2分钟
Your Market Planning Tool6分钟
Secondary Research to Start the Process17分钟
Defining Your Social Market9分钟
Reading3 个阅读材料
Download the Project Templates and Worksheets10分钟
Steps to Complete for this Unit10分钟
Download PDFs of the Presentation Slides10分钟
2
完成时间(小时)
完成时间为 3 小时

Selecting a Strategy

Select the strategy for your Project and establish your empowering concept. ...
Reading
8 个视频 (总计 156 分钟), 2 个阅读材料
Video8 个视频
Selecting Your Strategy6分钟
Engagement Marketing10分钟
Nurture Marketing11分钟
Social IMC5分钟
Community Support Sites7分钟
March 9, 2016 Online Meetup Recording1分钟
June 2, 2016 Online Meetup Recording45分钟
Reading2 个阅读材料
Steps to Complete for this Unit10分钟
52 Week Scheduling Template for Engagement Marketing10分钟
3
完成时间(小时)
完成时间为 1 小时

Develop Your Marketing Program

Establish your KPIs, performance funnels, and your program's budget. ...
Reading
4 个视频 (总计 38 分钟), 2 个阅读材料
Video4 个视频
Performance Funnels and KPIs10分钟
Creating Your Program's Budget7分钟
Justifying Your Program8分钟
Reading2 个阅读材料
Steps to Complete for this Unit10分钟
Download a Budget and Metrics Example10分钟
4
完成时间(小时)
完成时间为 3 小时

Complete and Submit Your Capstone Projects

This week you will complete and submit your Capstone Projects for peer review. ...
Reading
4 个视频 (总计 20 分钟), 1 个阅读材料, 1 个测验
Video4 个视频
Social Marketing Schedule5分钟
Presenting Your Plan4分钟
Final Presentation of the Specialization6分钟
Reading1 个阅读材料
Steps to Complete for this Unit10分钟
4.9
29 个审阅Chevron Right
职业方向

55%

完成这些课程后已开始新的职业生涯
工作福利

83%

通过此课程获得实实在在的工作福利
职业晋升

44%

加薪或升职

热门审阅

创建者 MSMay 24th 2017

Learning by doing, and having fun with such enjoyable teaching style by a world leading top-notch Prof! Just as good and even better than a lot of my Ivy League profs! What else can you ask for?

创建者 DAMar 26th 2016

The videos are great and the downloads made making sense of it all much easier. The Excel spreadsheets are very pragmatic and can easily be used for building out future social marketing plans.

讲师

Avatar

Randy Hlavac

Lecturer, Medill IMC; CEO, Marketing Synergy Inc

关于 Northwestern University

Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries. ...

关于 Social Media Marketing 专项课程

In today’s marketplace, organizations need effective, profitable social marketing strategies. In this Specialization, you’ll learn to match markets to social strategies to profitably grow your business. You’ll use social media tools and platforms to design, manage, and optimize social campaigns to promote growth and position your brand in the global digital marketplace, and you’ll develop targeted content to spark dialogue with various social communities. In the final Capstone Project, you’ll create and evaluate a comprehensive social marketing strategy. Each course also contains a toolkit with bonus materials – one for everyone who signs up, and a special toolkit with additional content for only those who sign up and pay to earn a Course Certificate. Each of the individual courses can be audited for free. Click on the following links to navigate to each course in this Specialization: 1-What is Social?, 2-The Importance of Listening, 3-Engagement & Nurture Marketing Strategies, 4-Content, Advertising & Social IMC, 5-The Business of Social....
Social Media Marketing

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