课程信息
4.9
164 个评分
30 个审阅

第 6 门课程(共 6 门)

100% 在线

立即开始,按照自己的计划学习。

可灵活调整截止日期

根据您的日程表重置截止日期。

完成时间大约为10 小时

建议:5 weeks of study, 2-4 hours/week...

英语(English)

字幕:英语(English)

您将获得的技能

Social Media MarketingSocial MediaBudgetPlanning

第 6 门课程(共 6 门)

100% 在线

立即开始,按照自己的计划学习。

可灵活调整截止日期

根据您的日程表重置截止日期。

完成时间大约为10 小时

建议:5 weeks of study, 2-4 hours/week...

英语(English)

字幕:英语(English)

教学大纲 - 您将从这门课程中学到什么

1
完成时间为 1 小时

Capstone Project

This Capstone Project will put all that you have learned in the Social Marketing Specialization to the test by asking you to create a multifaceted business plan for future success....
6 个视频 (总计 45 分钟), 3 个阅读材料
6 个视频
How You Will Build Your Social Media Marketing Strategy7分钟
Linked Cells in your Social Marketing Planning Worksheets2分钟
Your Market Planning Tool6分钟
Secondary Research to Start the Process17分钟
Defining Your Social Market9分钟
3 个阅读材料
Download the Project Templates and Worksheets10分钟
Steps to Complete for this Unit10分钟
Download PDFs of the Presentation Slides10分钟
2
完成时间为 3 小时

Selecting a Strategy

Select the strategy for your Project and establish your empowering concept. ...
8 个视频 (总计 156 分钟), 2 个阅读材料
8 个视频
Selecting Your Strategy6分钟
Engagement Marketing10分钟
Nurture Marketing11分钟
Social IMC5分钟
Community Support Sites7分钟
March 9, 2016 Online Meetup Recording1分钟
June 2, 2016 Online Meetup Recording45分钟
2 个阅读材料
Steps to Complete for this Unit10分钟
52 Week Scheduling Template for Engagement Marketing10分钟
3
完成时间为 1 小时

Develop Your Marketing Program

Establish your KPIs, performance funnels, and your program's budget. ...
4 个视频 (总计 38 分钟), 2 个阅读材料
4 个视频
Performance Funnels and KPIs10分钟
Creating Your Program's Budget7分钟
Justifying Your Program8分钟
2 个阅读材料
Steps to Complete for this Unit10分钟
Download a Budget and Metrics Example10分钟
4
完成时间为 3 小时

Complete and Submit Your Capstone Projects

This week you will complete and submit your Capstone Projects for peer review. ...
4 个视频 (总计 20 分钟), 1 个阅读材料, 1 个测验
4 个视频
Social Marketing Schedule5分钟
Presenting Your Plan4分钟
Final Presentation of the Specialization6分钟
1 个阅读材料
Steps to Complete for this Unit10分钟
4.9
30 个审阅Chevron Right

50%

完成这些课程后已开始新的职业生涯

50%

通过此课程获得实实在在的工作福利

44%

加薪或升职

热门审阅

创建者 MSMay 24th 2017

Learning by doing, and having fun with such enjoyable teaching style by a world leading top-notch Prof! Just as good and even better than a lot of my Ivy League profs! What else can you ask for?

创建者 DAMar 26th 2016

The videos are great and the downloads made making sense of it all much easier. The Excel spreadsheets are very pragmatic and can easily be used for building out future social marketing plans.

讲师

Avatar

Randy Hlavac

Lecturer, Medill IMC; CEO, Marketing Synergy Inc

关于 西北大学

Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries. ...

关于 社交媒体营销 专项课程

In a 2018 survey of businesses, Buffer found that only 29% had effective social media marketing programs. A recent survey of consumers by Tomoson found 92% of consumers trust recommendations from other people over brand content, 70% found consumer reviews to be their second most trusted source, 47% read blogs developed by influencers and experts to discover new trends and new ideas and 35% used blogs to discover new products and services. Also, 20% of women who used social considered products promoted by bloggers they knew. Today, businesses and consumers use social media to make their purchase decisions. Created in 2014, this Specialization is updated every quarter to ensure you are receiving the most up-to-date training. The Social Media Marketing Specialization is designed to achieve two objectives. It gives you the social analytics tools, and training to help you become an influencer on social media. The course also gives you the knowledge and resources to build a complete social media marketing strategy – from consumer insights to final justification metrics. In each course, you will also receive special toolkits with timely information & when you pay for the Capstone, you receive a market planning toolkit. Each of the individual courses can be audited for free. To see more, visit each course: 1-What is Social?, 2-The Importance of Listening, 3-Engagement & Nurture Marketing Strategies, 4-Content, Advertising & Social IMC, 5-The Business of Social....
社交媒体营销

常见问题

  • 注册以便获得证书后,您将有权访问所有视频、测验和编程作业(如果适用)。只有在您的班次开课之后,才可以提交和审阅同学互评作业。如果您选择在不购买的情况下浏览课程,可能无法访问某些作业。

  • 您注册课程后,将有权访问专项课程中的所有课程,并且会在完成课程后获得证书。您的电子课程证书将添加到您的成就页中,您可以通过该页打印您的课程证书或将其添加到您的领英档案中。如果您只想阅读和查看课程内容,可以免费旁听课程。

还有其他问题吗?请访问 学生帮助中心