课程信息

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第 3 门课程(共 5 门)
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初级
完成时间大约为9 小时
英语(English)

您将学到的内容有

  • How to evaluate on which platforms to run social media ad campaigns and what makes an ad effective

  • How to craft compelling and effective visuals and copy for social media ads

  • Build an ad directly from your Facebook business page and your Instagram business account

  • Write a creative brief and create a social media ad

您将获得的技能

Social Media MarketingBrand ManagementCampaign ManagementAd Management
可分享的证书
完成后获得证书
100% 在线
立即开始,按照自己的计划学习。
第 3 门课程(共 5 门)
可灵活调整截止日期
根据您的日程表重置截止日期。
初级
完成时间大约为9 小时
英语(English)

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教学大纲 - 您将从这门课程中学到什么

内容评分Thumbs Up99%(1,041 个评分)Info
1

1

完成时间为 3 小时

Introduction to Social Media Advertising

完成时间为 3 小时
13 个视频 (总计 52 分钟), 5 个阅读材料, 2 个测验
13 个视频
Fundamentals of Social Media Advertising Overview3分钟
Introduction to Daniel Kob1分钟
Careers in Digital Marketing5分钟
Introduction to Social Media Advertising Overview1分钟
Why and When to Pay for Ads2分钟
Organic Posts vs. Paid Ads5分钟
Organic Posts vs. Paid Ads on Facebook and Instagram5分钟
Ad Formats on Popular Social Media Platforms5分钟
The Five Components of a Social Media Ad5分钟
Anatomy of a Facebook and Instagram Ad3分钟
Evaluating the Effectiveness of an Ad4分钟
Introduction to Social Media Advertising Conclusion1分钟
5 个阅读材料
Fundamentals of Social Media Advertising Course Syllabus10分钟
How to Be Successful in This Course10分钟
Professional Certificate Job Search Resources Overview10分钟
Community Guidelines10分钟
Overview of Ad Formats on Different Social Media Platforms20分钟
2 个练习
Why, When and Where to Advertise Practice Quiz10分钟
Introduction to Social Media Advertising Quiz20分钟
2

2

完成时间为 2 小时

Creating Effective Ads on Social Media

完成时间为 2 小时
7 个视频 (总计 38 分钟), 3 个阅读材料, 2 个测验
7 个视频
How Your Business Goals Determine Your KPIs5分钟
Tips for Sourcing and Creating Ad Visuals6分钟
Writing Effective Copy for Your Ad8分钟
Collaborating with Internal and External Teams5分钟
Working with Creative Briefs8分钟
Creating Effective Ads on Social Media Conclusion2分钟
3 个阅读材料
Tools for Creating Effective Visuals10分钟
Tools to Employ for Effective Copy10分钟
Creative Brief Worksheet30分钟
2 个练习
Designing and Writing Effective Ads Practice Quiz10分钟
Creating Effective Ads on Social Media Quiz20分钟
3

3

完成时间为 1 小时

Data, Privacy and Policies on Social Media

完成时间为 1 小时
10 个视频 (总计 32 分钟)
10 个视频
Data-Based Advertising3分钟
How Data is Collected Online2分钟
Different Data Formats5分钟
Who Collects and Stores Data?3分钟
Intro to Data Protection Policies1分钟
Government Regulations: GDPR, CCPA & COPPA5分钟
Industry Self-Regulation3分钟
Company Data Policies2分钟
Data, Privacy and Policies on Social Media Conclusion1分钟
2 个练习
The Role of Data in Social Media Advertising Practice Quiz10分钟
Data, Privacy and Policies on Social Media Quiz20分钟
4

4

完成时间为 1 小时

Getting Started with Advertising on Facebook and Instagram

完成时间为 1 小时
9 个视频 (总计 30 分钟), 1 个阅读材料, 2 个测验
9 个视频
Case Study: Charleston Gourmet Burger Company3分钟
Build an Ad from Your Facebook Business Page4分钟
Choose the Ad Objective for Your Business Goal2分钟
Case Study: Blooms France2分钟
Build an Ad from Your Instagram Business Account4分钟
Instagram Stories Ads3分钟
Creative Tips for Ads in Stories5分钟
Getting Started with Advertising on Facebook and Instagram Conclusion1分钟
1 个阅读材料
Types of Facebook Ads You Can Create Directly from Your Page10分钟
2 个练习
First Steps of Advertising on Facebook Practice Quiz10分钟
Getting Started with Advertising on Facebook and Instagram Quiz20分钟

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