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Introduction to Social Media Analytics, Emory University

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29 个评分
3 个审阅

课程信息

Social media not only provides marketers with a means of communicating with their customers, but also a way to better understand their customers. Viewing consumers’ social media activity as the “voice of the consumer,” this session exposes learners to the analytic methods that can be used to convert social media data to marketing insights. In Introduction to Social Media Analytics, learners will be exposed to both the benefits and limitations of relying on social media data compared to traditional methods of marketing research. Partnering with a leading social media listening platform, this course provides learners with the foundational skills of social media listening including the creation of monitors and common social media metrics. Moving beyond social media listening, this course shows learners how social media data can be used to provide insights into market structure and consumers’ perceptions of the brand. Learners will have the opportunity to assess data and discern how to "listen" to the data by watching video lectures and completing activities, practice quizzes, discussion boards, and peer assessments....

热门审阅

创建者 AG

Jul 31, 2017

very good and in depth course. also enjoyed the peer graded review

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3 个审阅

创建者 Mónica Östergren

Oct 11, 2018

Very good introdctory course on Social Media. Areas for improvement: show more info and detail over other analytical tools. In this course the full focus was on Crimson Hexagon. But as said, very good

创建者 Melanie Mancía

Nov 12, 2017

Very useful tools presented, great explanations and perfect walk through with Excel.

创建者 Aditi Guha

Jul 31, 2017

very good and in depth course. also enjoyed the peer graded review