This course lays the foundation of social media marketing. You’ll learn what social media marketing entails, including the history and the different social media channels that exist. You’ll learn how to select a social media channel that fits your needs, set goals and success metrics, and determine who your target audience is.
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课程信息
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学生职业成果
33%
完成这些课程后已开始新的职业生涯
41%
通过此课程获得实实在在的工作福利
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100% 在线
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第 1 门课程（共 6 门）
初级
完成时间大约为15 小时
英语（English）
字幕：阿拉伯语（Arabic）, 法语（French）, 意大利语, 巴西葡萄牙语, 越南语, 德语（German）, 俄语（Russian）, 英语（English）, 西班牙语（Spanish）
您将学到的内容有
Understand the landscape of traditional, digital, and social media marketing
Understand the major social media platforms, how they function, and what role they play in marketing
Create SMART goals, identify KPIs, and define your target audience and their customer journey
Choose the right social media platforms and learn how to create social media policies
您将获得的技能
- Social Media Marketing
- Marketing
- Digital Marketing
- Social Media Marketing Strategy
学生职业成果
33%
完成这些课程后已开始新的职业生涯
41%
通过此课程获得实实在在的工作福利
可灵活调整截止日期
根据您的日程表重置截止日期。
可分享的证书
完成后获得证书
100% 在线
立即开始，按照自己的计划学习。
第 1 门课程（共 6 门）
初级
完成时间大约为15 小时
英语（English）
字幕：阿拉伯语（Arabic）, 法语（French）, 意大利语, 巴西葡萄牙语, 越南语, 德语（German）, 俄语（Russian）, 英语（English）, 西班牙语（Spanish）
提供方
元信息
Meta builds technologies that help people connect with friends and family, find communities, and grow businesses. On successful completion of the Meta Social Media Marketing Certificate or Meta Marketing Analytics Certificate, you'll gain access to the Meta Certification Career Network—a job search platform with 170+ employers looking to hire.
授课大纲 - 您将从这门课程中学到什么
完成时间为 4 小时
The Social Media Landscape
This week you'll get an introduction to the Facebook Social Media Marketing Professional Certificate program, then you'll dive into an introduction to marketing and social media marketing, learn about how businesses use social media and get a basic overview of the social media landscape.
完成时间为 4 小时
14 个视频 （总计 75 分钟）, 8 个阅读材料, 3 个测验
完成时间为 3 小时
Social Media Platforms Overview
In week two, you'll learn the ins and outs of some of the major social media platforms as well as the differences between how individuals and businesses can and do use them.
完成时间为 3 小时
13 个视频 （总计 120 分钟）, 2 个阅读材料, 2 个测验
完成时间为 3 小时
Goals and Planning for Success
In week three, you'll dig into two foundational skills for a marketer, defining SMART goals and key performance indicators. These are key components in building out a marketing campaign no matter what platform you operate on. At the end of the week you'll complete your first project and apply your learning to a real life scenario.
完成时间为 3 小时
6 个视频 （总计 21 分钟）, 3 个阅读材料, 3 个测验
完成时间为 4 小时
Understand Your Audience
This week, you'll turn your focus to developing a target audience persona and a customer journey. This foundation to any marketing campaign builds off of what you learned last week on goals and key performance indicators. You'll end the week with a project in which you will build your own target audience persona and customer journey.
完成时间为 4 小时
6 个视频 （总计 32 分钟）, 4 个阅读材料, 3 个测验
审阅
来自INTRODUCTION TO SOCIAL MEDIA MARKETING的热门评论
由 RS 提供Jan 16, 2021
This course is amazing! It gives me a new perspective of using social media, makes me know the power of social media, and teach me how to use social media for marketing purpose. Thank you Mrs. Anke
由 MP 提供Dec 26, 2020
Anke is just awesome! Her way of teaching the course keeps me engaged and eager to learn more. All the materials were explained in a clear, concise and and easy to follow ways. Really a great content!
由 FB 提供Jan 10, 2021
The course was really interesting. Because they started with the basics, it was really understandable. Furthermore, the assignments helped me to put the theory into practice which was really helpful.
由 TN 提供Nov 28, 2020
Marketing is a new domain to me, for someone who's new to this i will recommend this course because of the ease the course is structured and that facilitates understanding of very difficult concepts.
关于 Facebook 社交媒体营销 专业证书
Whether you’ve been tinkering with social media platforms for your business already or are completely new to the field of digital marketing, you’ve come to the right place. This six-course program, developed by digital marketing experts at Aptly together with Facebook marketers, includes an industry-relevant curriculum designed to prepare you for an entry-level role in social media marketing.
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