本课程是 Facebook 社交媒体营销专业证书专项课程的一部分

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2,582 个评分

Anke Audenaert
顶尖授课教师

提供方

Facebook 社交媒体营销专业证书Facebook

课程信息

792,256 次近期查看

This course lays the foundation of social media marketing. You’ll learn what social media marketing entails, including the history and the different social media channels that exist. You’ll learn how to select a social media channel that fits your needs, set goals and success metrics, and determine who your target audience is.
By the end of this course, you will be able to: 
• Understand the landscape of traditional, digital, and social media marketing
• Understand how to become certified as a Digital Marketing Associate 
• Understand the major social media platforms, how they function, and what role they play in marketing
• Create SMART goals and identify KPIs
• Define your target audience and their customer journey
• Choose the right social media platforms and learn how to create social media policies

Whatever level of knowledge you start with, this course will help you build a solid foundation for social media marketing and gain applicable skills that will allow you to make your social media marketing efforts more successful and noticeable.

Learners don't need marketing experience, but should have basic internet navigation skills and be eager to participate and connect in social media.  Learners must have a Facebook account and an Instagram account helps.

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100% 在线

立即开始，按照自己的计划学习。

第 1 门课程（共 6 门）

Facebook 社交媒体营销

可灵活调整截止日期

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初级

完成时间大约为14 小时

英语（English）

字幕：阿拉伯语（Arabic）, 法语（French）, （欧洲人讲的）葡萄牙语, 意大利语, 越南语, 德语（German）, 俄语（Russian）, 英语（English）, 西班牙语（Spanish）

您将学到的内容有

Understand the landscape of traditional, digital, and social media marketing

Understand the major social media platforms, how they function, and what role they play in marketing

Create SMART goals, identify KPIs, and define your target audience and their customer journey

Choose the right social media platforms and learn how to create social media policies

您将获得的技能

Social Media MarketingMarketingDigital MarketingSocial Media Marketing Strategy

可分享的证书

完成后获得证书

100% 在线

立即开始，按照自己的计划学习。

第 1 门课程（共 6 门）

Facebook 社交媒体营销

可灵活调整截止日期

根据您的日程表重置截止日期。

初级

完成时间大约为14 小时

英语（English）

讲师

授课教师评分

4.92/5 （1,346 个评分）

Anke Audenaert
顶尖授课教师

CEO & Co-Founder Aptly, Adj. Professor, UCLA Anderson School of Management

88,614 个学生

4 门课程

提供方

Facebook

Facebook builds technologies that help people connect with friends and family, find communities, and grow businesses. On successful completion of the Facebook Social Media Marketing Certificate, you'll instantly have a personal portfolio of work to showcase your talents to prospective digital marketing employers.

教学大纲 - 您将从这门课程中学到什么

内容评分99%（18,006 个评分）

周

周 1

完成时间为 4 小时

The Social Media Landscape

This week you'll get an introduction to the Facebook Social Media Marketing Professional Certificate program, then you'll dive into an introduction to marketing and social media marketing, learn about how businesses use social media and get a basic overview of the social media landscape.

完成时间为 4 小时

14 个视频（总计 75 分钟）, 8 个阅读材料, 3 个测验

14 个视频

Introduction to the Facebook Social Media Marketing Professional Certificate6分钟

Introduction to Anke Audenaert2分钟

Introduction to Social Media Marketing Overview3分钟

Careers in Digital Marketing5分钟

The Social Media Landscape Overview37

Introduction to Marketing7分钟

Introduction to Digital Marketing7分钟

Introduction to Social Media Marketing9分钟

Social Media and Business6分钟

Social Media and Non-Profits6分钟

Categorizing Social Media5分钟

The History of Facebook6分钟

Facebook Products Overview4分钟

The Social Media Landscape Conclusion2分钟

8 个阅读材料

About Professional Certificate Surveys5分钟

Introduction to Social Media Marketing Course Syllabus10分钟

How to Be Successful in This Course10分钟

Professional Certificate Job Search Resources Overview10分钟

User Interface Note: Professional Certificate Content10分钟

Community Guidelines10分钟

How to Create Social Media Accounts for Your Business10分钟

Recap of the History of Facebook10分钟

2 个练习

Social Media for Business Practice Quiz10分钟

The Social Media Landscape Quiz10分钟

周

周 2

完成时间为 3 小时

Social Media Platforms Overview

In week two, you'll learn the ins and outs of some of the major social media platforms as well as the differences between how individuals and businesses can and do use them.

完成时间为 3 小时

13 个视频（总计 120 分钟）, 1 个阅读材料, 2 个测验

13 个视频

Social Media Platforms Overview1分钟

Use Facebook to Connect People and Businesses10分钟

Engage and Entertain with Video on YouTube8分钟

Make Connections on WhatsApp and Messenger10分钟

Connect, Engage and Transact with WeChat11分钟

Find People that Care about What You Do on Instagram12分钟

Build Professional Connections on LinkedIn10分钟

Use Short Video to Connect on TikTok11分钟

Boost Your Messaging Game With Snapchat10分钟

Join the Conversation on Twitter11分钟

Showcase Your Products and Services on Pinterest 8分钟

Connect on Niche Interests on Social10分钟

Social Media Platforms Conclusion1分钟

1 个阅读材料

The Major Social Media Platforms10分钟

2 个练习

Social Media Platforms Part I Practice Quiz10分钟

Social Media Platforms Overview Quiz10分钟

周

周 3

完成时间为 3 小时

Goals and Planning for Success

In week three, you'll dig into two foundational skills for a marketer, defining SMART goals and key performance indicators. These are key components in building out a marketing campaign no matter what platform you operate on. At the end of the week you'll complete your first project and apply your learning to a real life scenario.

完成时间为 3 小时

6 个视频（总计 21 分钟）, 3 个阅读材料, 3 个测验

6 个视频

Goals and Planning for Success Overview1分钟

What are Marketing Goals and Why Do you Need them? 3分钟

Establishing SMART Goals for Your Marketing7分钟

What are KPIs and Why Do you Need them? 3分钟

Setting KPIs for Your Marketing5分钟

Goals and Planning for Success Conclusion36

3 个阅读材料

Preparing For Your SMART Goal and KPIs Project20分钟

SMART Goal Worksheet20分钟

Key Performance Indicators Worksheet20分钟

2 个练习

How to Set Your Marketing Goals Practice Quiz10分钟

Goals and Planning for Success Quiz15分钟

周

周 4

完成时间为 4 小时

Understand Your Audience

This week, you'll turn your focus to developing a target audience persona and a customer journey. This foundation to any marketing campaign builds off of what you learned last week on goals and key performance indicators. You'll end the week with a project in which you will build your own target audience persona and customer journey.

完成时间为 4 小时

6 个视频（总计 32 分钟）, 3 个阅读材料, 3 个测验

6 个视频

Understand Your Audience Overview55

What Is a Target Audience and Why Do You Need One?5分钟

Defining your Target Audience9分钟

What is a Customer Journey and Why Do You Need One? 8分钟

Mapping your Customer's Journey7分钟

Understand Your Audience Conclusion1分钟

3 个阅读材料

Research Tools to Identify Your Target Audience10分钟

Target Audience Worksheet20分钟

Customer Journey Worksheet20分钟

2 个练习

Define Your Target Audience Practice Quiz30分钟

Understand Your Audience Quiz10分钟

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来自INTRODUCTION TO SOCIAL MEDIA MARKETING的热门评论

由 RS 提供Jan 16, 2021

This course is amazing! It gives me a new perspective of using social media, makes me know the power of social media, and teach me how to use social media for marketing purpose. Thank you Mrs. Anke

由 MP 提供Dec 26, 2020

Anke is just awesome! Her way of teaching the course keeps me engaged and eager to learn more. All the materials were explained in a clear, concise and and easy to follow ways. Really a great content!

由 TN 提供Nov 28, 2020

Marketing is a new domain to me, for someone who's new to this i will recommend this course because of the ease the course is structured and that facilitates understanding of very difficult concepts.

由 FB 提供Jan 10, 2021

The course was really interesting. Because they started with the basics, it was really understandable. Furthermore, the assignments helped me to put the theory into practice which was really helpful.

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关于 Facebook 社交媒体营销专业证书

Whether you’ve been tinkering with social media platforms for your business already or are completely new to the field of digital marketing, you’ve come to the right place. This six-course program, developed by digital marketing experts at Aptly together with Facebook marketers, includes industry-relevant curriculum designed to prepare you for an entry-level role in social media marketing.

After an introduction to digital marketing and the main social media platforms, you’ll learn to establish an online presence, create posts, build a following, and manage your social media accounts. You’ll develop skills in creating and managing advertising campaigns in social media and learn to evaluate the results of your marketing efforts. Most importantly, throughout the program you’ll get to practice your new skills through hands-on projects, the results of which you can showcase through a portfolio of your work. Upon successful completion of the program, you’ll earn both the Coursera and the Facebook Digital Marketing Associate Certification, proving your skills in social media marketing and in the use of Facebook Ads Manager.

常见问题

我什么时候能够访问课程视频和作业？
讲座和作业的访问权限取决于您的注册类型。如果您以旁听模式参加课程，则可以免费查看大多数课程资料。要访问评分作业并获得证书，您需要在旁听期间或之后购买证书体验。如果看不到旁听选项：
课程可能不提供旁听选项。您可以尝试免费试用，也可以申请助学金。
课程可能会改为提供'完整课程，没有证书'。通过此选项，您可以查看所有课程材料、提交所要求的作业，以及获得最终成绩。这也意味着您将无法购买证书体验。
我订阅此证书后会得到什么？
您注册课程后，将有权访问证书中的所有课程，并且会在完成作业后获得证书。您的电子证书将添加到您的成就页中，您可以通过该页打印证书或将其添加到您的领英档案中。如果您只想阅读和查看课程内容，可以免费旁听课程。
完成课程后，我会获得大学学分吗？
此课程不提供大学学分，但部分大学可能会选择接受课程证书作为学分。查看您的合作院校，了解详情。Coursera 上的在线学位和 Mastertrack™ 证书提供获得大学学分的机会。

还有其他问题吗？请访问学生帮助中心。

Introduction to Social Media Marketing