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学生对 元信息 提供的 Introduction to Social Media Marketing 的评价和反馈

8,386 个评分


This course lays the foundation of social media marketing. You’ll learn what social media marketing entails, including the history and the different social media channels that exist. You’ll learn how to select a social media channel that fits your needs, set goals and success metrics, and determine who your target audience is. By the end of this course, you will be able to: • Understand the landscape of traditional, digital, and social media marketing • Understand how to become certified as a Digital Marketing Associate • Understand the major social media platforms, how they function, and what role they play in marketing • Create SMART goals and identify KPIs • Define your target audience and their customer journey • Choose the right social media platforms and learn how to create social media policies Whatever level of knowledge you start with, this course will help you build a solid foundation for social media marketing and gain applicable skills that will allow you to make your social media marketing efforts more successful and noticeable. Learners don't need marketing experience, but should have basic internet navigation skills and be eager to participate and connect in social media. Learners must have a Facebook account and an Instagram account helps....



Jun 14, 2022

Aku sangat puas dengan sistem materi, quiz hingga pratek pembelajaran yang sangat mendalam terkait digital marketing. sangat lengkap dan tentunya penyampaian belajarnya sangat seru dan mudah dipahami.


Jan 16, 2021

This course is amazing! It gives me a new perspective of using social media, makes me know the power of social media, and teach me how to use social media for marketing purpose.

Thank you Mrs. Anke


376 - Introduction to Social Media Marketing 的 400 个评论(共 2,783 个)

创建者 Kayla J

Dec 8, 2020

A great introduction to social media marketing and the major platforms. Even if you're already knowledgeable about the main social media sites, you will still learn something new.

创建者 Carlene B

Dec 8, 2020

The course was very insightful, it definitely gave me the start I needed for my journey in SM Marketing.

The Instructor was clear and well-paced, and the assignments very helpful.


Dec 7, 2020

The lecture was very pleasant with a wonderful explenation! I understood everything and English is not my mother language. It was an amazing jurnay, thank you for that oportunity!

创建者 Elisa R

May 20, 2022

Me encantó el curso! Muy completo en lo que a Social Media Marketing se refiere e interactivo. Los proyectos que había que hacer te permitían poner todo lo aprendido en práctica.

创建者 mohamad K

Mar 26, 2022

Many thanks to Meta and Coursera. This course gives me new information in a unique style.Many thanks to Meta and Coursera. This course gives me new information in a unique style.

创建者 Himanshu S

Sep 11, 2021

This is a great for anyone looking to know about Social Media Marketing or would want to start their journey in this field. Would highly recommend this course. All The Best!!! :)

创建者 Gonzalo F H J

Apr 23, 2021

Buen curso, se pudo aprender mucho de él. Siento que nos ayudará a mejorar las habilidades de marketing en redes sociales y así poder comprender mejor el amplio campo que abarca.

创建者 Christine M

Apr 15, 2021

This was packed with so much useful information and was very easy to follow. The interactive exercises made it very engaging and allows you to see how your skills are developing.

创建者 Crystal R

Apr 1, 2021

Great! Some of the questions on the quiz's had confusing wording, I'd maybe try to make the questions a bit more clear. Otherwise, the course was great. Can't wait to learn more!

创建者 Ritik d

Jan 9, 2022

Anke Audenaert is the best instructor i have seen till date, her way of teaching and delivering her knowledge & concepts is outstanding thank you so much for this amazing course

创建者 Carolina R R

May 8, 2021

Me inscribí porque creí que tenía subtítulos en español, es una lástima, debo darme de baja, no hablo inglés. Me imagino que el curso es muy bueno por lo poco que pude entender.

创建者 Ruhsun M

Dec 20, 2020

Anke Audenaert is a great trainer. They way she explains and give examples relating them to the points that she mentioned and taught makes the understanding even more effective.

创建者 Nathalie S

Nov 5, 2020

the course is such a nice starting point and refresher as to the entire Social Media Marketing. It provides easy to understand module that is full of interesting facts and data.

创建者 Syed A

Feb 19, 2021

the course really was fantastic and moreover the teacher was outstanding... i mean the way she delivered each and everything was so loud and easy to understand....tysm coursera

创建者 Kamran K

Feb 14, 2021

It is a very good course, I get to know about how social media works, what are the things as a marketer we need to know, it is a $1000 training program we are getting for free.

创建者 Ahmed H A

Dec 2, 2020

Very informative.. You really helped me build a strong foundation for my upcoming journey in social media marketing.. I can't wait to learn more from you! Thank you abundantly!

创建者 Hanna B

Jun 27, 2022

V​ery good introduction to social media management. Really looking forward to the other courses in the Social Media Specialisation. Thank you very much to Anke and her team :)

创建者 amanullah s

Feb 15, 2022

Very informative course about the revolution brought by social media in marketing. An easy and reachable way for all to earn and learn online with self pace and in convience .

创建者 Ibrahim A

Jan 11, 2021

Top course, Very rich with information. Deserves the time spent to complete it. I've learnt things that I've never dreamt to learn. Thanks to the wonderful instructor ANKE...

创建者 Tamari K

May 19, 2022

very interesting and understandable. you can enjoy this course even if your english knowledge isn't perfect. I've learnt many new things and I think I can use them in my job


Jan 16, 2021

This course is great start to become A social media marketer. And words can not describe how great Anke the instructor is. Thank you Anke thank you Coursera for this chance.

创建者 aisyah n

Jan 12, 2021

This course was really helpful for me as I'm not from digital marketing background. I'm a hospitality graduate and only learned a little bit of marketing a bit in my school

创建者 Dhruv B

Mar 30, 2021

Very informative and interactive course, all the exercises were extremely relevant to the course and practical life. Definitely recommended as an introduction course to SMM

创建者 Marvin W

Mar 2, 2021

Awesome course!

The learning curve I had with this course was very great. Anke explained the topics in an understandable way. This enabled me to master the exams with ease.

创建者 Alison K

Dec 12, 2020

This course gave me a better understanding of how to outline my approach to social media marketing. The instructor is very thorough and presents good examples to learn by.