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学生对 元信息 提供的 Introduction to Social Media Marketing 的评价和反馈

8,280 个评分


This course lays the foundation of social media marketing. You’ll learn what social media marketing entails, including the history and the different social media channels that exist. You’ll learn how to select a social media channel that fits your needs, set goals and success metrics, and determine who your target audience is. By the end of this course, you will be able to: • Understand the landscape of traditional, digital, and social media marketing • Understand how to become certified as a Digital Marketing Associate • Understand the major social media platforms, how they function, and what role they play in marketing • Create SMART goals and identify KPIs • Define your target audience and their customer journey • Choose the right social media platforms and learn how to create social media policies Whatever level of knowledge you start with, this course will help you build a solid foundation for social media marketing and gain applicable skills that will allow you to make your social media marketing efforts more successful and noticeable. Learners don't need marketing experience, but should have basic internet navigation skills and be eager to participate and connect in social media. Learners must have a Facebook account and an Instagram account helps....



Jul 20, 2022

I loved going over the first couple weeks into the course, but I truly have loved the last 3 weeks as they have really opened my perspective on how I will go about building my brand. Thank you so much


Jun 14, 2022

Aku sangat puas dengan sistem materi, quiz hingga pratek pembelajaran yang sangat mendalam terkait digital marketing. sangat lengkap dan tentunya penyampaian belajarnya sangat seru dan mudah dipahami.


401 - Introduction to Social Media Marketing 的 425 个评论(共 2,748 个)

创建者 Jessica D

Jan 21, 2021

I have taken other courses through Coursera for social media marketing and this one by far is the best. Very informative and I like how the projects are done in stages.

创建者 Lourd J C N

Nov 8, 2020

amazing. i had learn what are the specific purpose of each social media platforms. i also learn how to create a SMART GOAL and KPI that is relevant to the business goal

创建者 JUAN C A V

May 16, 2021

Excelente curso para empezar a conocer más a fondo el uso de las herramientas de marketing digital, así como ampliar el conocimiento sobre las estrategias de marketing

创建者 Roselle S

Jun 24, 2022

This course is just amazing, you learn at your own pace and it is very informative and it's to your credentials. Thank you, Coursera for the knowledge that you share.

创建者 Adil K

Feb 20, 2022

I really enjoyed the way of teaching and it gives me a full insights of social media marketing and now I am waiting to completed other courses of specialization asap.


Apr 1, 2021

This was a great introduction. It ensures that you have a good foundation to build upon. Most of this information I knew and it was basic, but it is the introduction.

创建者 Favour O O

Jun 23, 2022

Amazing course, taught in simple language and very easy to understand and practice. Thank you Anke Audenart for speaking so clearly and making the course interesting

创建者 Fulvio G

Nov 20, 2021

This course has excellent teachers and the right mix of hands-on + theory.

I recommend this course to anyone willing to approach social media marketing the right way.

创建者 Anne R

Aug 13, 2021

V​ery thorough, easy to understand format and explanations with plenty of examples. Appreciate the ability to work at one's own pace. Can't wait for the next course.

创建者 Julian H

Feb 11, 2021

Very helpful and informative. Gave me more in-depth knowledge of social media and the way it works. Great addition to my notes and better understanding for my work.

创建者 Jose S

Feb 9, 2021

Outstanding course! If you're looking to learn from 0 or to refresh your knowledge, it touches all the necessary points and goes beyond expected, 1000% recommended.

创建者 Angela D R

Mar 22, 2022

Good foundation and basics of social media marketing - will do the exercises again from time to time to remind me of the core principles of social media marketing.

创建者 David M

Dec 1, 2021

I learn a lot of new things in this course and now I believe I can reach all my goals in social media marketing. Even I leaned carrier options through this course.

创建者 Chad B

Nov 10, 2020

Good introduction. I already have several years of experience in the field so I am ready to keep going & hopefully learn more of the things I do not already know.

创建者 Juliet M

Jan 16, 2022

I loved this course so much! It was short and to the point. Very reasonable work and I loved that everything was clear and not confusing. I would 10/10 recommend.

创建者 Yulistika F I

Dec 31, 2021

Such an amazing experience for me to get a lot of information for hear. I hope anything that i get from here could help me achive my dream career in the future <3


May 17, 2021

This course was really helpful for me. I learnt all the necessary basics that I needed about Social Media Marketing and I am so excited to move forward. Thanks <3

创建者 Nassif A K

Nov 8, 2020

As someone who has experience working in Social Media Marketing, I di recommend this course for both experienced individuals and beginners, especially the latter.

创建者 Anas M

May 14, 2022

Ich habe echt wirklich neue Infos gelernt und die Kompetenzen ausgeübt. Der Kurs ist auch sehr gut strukturiert und hilfreich für die Anfänger in diesem Bereich.

创建者 Penny S

Apr 21, 2022

A wonderful introduction - I've already learnt so much. The delivery of the course is engaging and the materials provided are packed with information. Thank you!

创建者 Mazil K

Mar 4, 2022

it made me understand the basics and valueable knowledge on how the social media marketing can be done and what importantance social media marketing has to offer

创建者 Janingapara K

Sep 19, 2021

Miss Anke was clear and precise in all lessons and her vibrant personality kept me interested. Looking forward to finishing the rest of the Specialization course

创建者 Ilyas S

Jun 22, 2021

Fantastic course helps to understand the basics of social media, general marketing ideas and communication with customers via variety of social media channels...

创建者 Ahmed H N

Apr 1, 2021

I want to thanks the organiser for this Great course I am very happy to be one of the people who know this knowledge this is very great thanks Coursera , Anke :)

创建者 David A

Jan 8, 2021

This was really good, it conveys a great sense of what social media marketing is all about and more, there's enough info to awake that curiosity within yourself.