课程信息
4.4
81 个评分
17 个审阅
100% 在线

100% 在线

立即开始,按照自己的计划学习。
可灵活调整截止日期

可灵活调整截止日期

根据您的日程表重置截止日期。
初级

初级

完成时间(小时)

完成时间大约为9 小时

建议:5 weeks of study, 1-3 hours/week...
可选语言

英语(English)

字幕:英语(English)
100% 在线

100% 在线

立即开始,按照自己的计划学习。
可灵活调整截止日期

可灵活调整截止日期

根据您的日程表重置截止日期。
初级

初级

完成时间(小时)

完成时间大约为9 小时

建议:5 weeks of study, 1-3 hours/week...
可选语言

英语(English)

字幕:英语(English)

教学大纲 - 您将从这门课程中学到什么

1
完成时间(小时)
完成时间为 1 小时

Module 0. Prior to Beginning

In this module you will find information on how the MOOC works. Within the information provided, you will find the rules for participating in a competition run by the Johan Cruyff Institute, the prize for which is a scholarship grant toward enrolment in the Postgraduate in Sport Sponsorship course. The competition is voluntary; you can by all means take the MOOC without having to enter the competition. ...
Reading
2 个视频 (总计 2 分钟), 4 个阅读材料
Video2 个视频
Introductory video Sport Sponsorship MOOC1分钟
Reading4 个阅读材料
Before we start10分钟
About the course10分钟
Frequently Asked Questions10分钟
Competition terms & conditions for the Johan Cruyff Institute Postgraduate in Sport Sponsorship programme scholarship grant10分钟
完成时间(小时)
完成时间为 1 小时

Module 1. Basic principles of Sponsorship

If you're here, then that means that you have carefully reviewed the basic information contained in Module 0. Perfect! so let's begin!. As you will see, in this module you will find both basic information regarding the sponsorship, as well as information regarding the Cruyff Foundation, in which is included the cross-sectional case study that we will be focusing on over the weeks. With the Cruyff Foundation, you can become better acquainted with sponsorship and how it is essential to a foundation, in order for it to carry out your business activity. Likewise, you can find out what a sporting event consists of, what a Cruyff Court is, and how this can fall in line with those being sponsored. However.. on a step-by-step basis, we have time... not knowing where to start? Take a look at "Module 1 Presentation"....
Reading
5 个视频 (总计 10 分钟), 4 个阅读材料, 1 个测验
Video5 个视频
Basic principles of sponsorship1分钟
SPONSORSHIP. Basic principles and characteristics1分钟
PATRONAGE. Basic principles and characteristics1分钟
Video: Interview Pati Roura3分钟
Reading4 个阅读材料
Visit the website of Johan Cruyff Foundation10分钟
Cruyff Foundation: Because children should be active10分钟
Introducing Richard Denton10分钟
Recommended videos10分钟
Quiz1 个练习
Module 120分钟
2
完成时间(小时)
完成时间为 1 小时

Module 2. The stakeholders of the sport sponsorship

Are you prepared for the second module? Let's take a further step into the world of sport sponsorship, throughout this module will be taking into consideration the relationship between a brand and an event, i.e., between the sponsor and the party being sponsored. For this reason, in this week's case study section, you will find information concerning the Cruyff Courts of the Cruyff Foundation, given that this will be the event that we will later be challenging you to sponsor. In addition, you will also find interesting information concerning supplementary material....
Reading
6 个视频 (总计 12 分钟), 4 个阅读材料, 1 个测验
Video6 个视频
Main objectives of the sponsor1分钟
Stakeholders in sponsorship1分钟
Video: Interview Albert Amat2分钟
Video: Interview Joan Porcar2分钟
Video: Interview Cinto Ajram - Zurich Barcelona Marathon1分钟
Reading4 个阅读材料
Cruyff Court Manual10分钟
6vs6 Cruyff Court Guide10分钟
Videos: Cruyff Foundation and Cruyff Courts10分钟
Recommended videos10分钟
Quiz1 个练习
Module 220分钟
3
完成时间(小时)
完成时间为 2 小时

Module 3. Activation for Sport sponsorship (I)

We are already half way through the course. How are you getting on? In the following modules, we will work on four types of activation: brand, business, internal and fan/external. Now we will start with the brand and business. So that you can deepen your knowledge of these, we propose some key contents, as well as a forum space, for you to share examples and reflect on the same. In the forum space you will also find examples of last years' activations. Before posting your message, check that your example contains all of the information requested (your will find the guidelines inside each of forum spaces). Don't forget to also take a look at the supplementary materials that we suggested for you....
Reading
4 个视频 (总计 10 分钟), 5 个阅读材料, 1 个测验
Video4 个视频
Sponsorship activation2分钟
Video: Interview Annamari Basora2分钟
Rins van Kouwen about athletes and social networks2分钟
Reading5 个阅读材料
Notes - Sponsorship Activation10分钟
Videos about Cruyff Court10分钟
Approximate costs: Cruyff Court 6vs610分钟
Instructions to participate in the forums10分钟
Recommended videos10分钟
Quiz1 个练习
Module 320分钟
4
完成时间(小时)
完成时间为 1 小时

Module 4. Activation for Sport sponsorship (II)

After working on the types of brand and business activation, we will focus on the internal and external activation. In the module you will also find a space to share examples that you may find throughout the forums. In reference to the case study, you will find some of the best proposals for Sponsorship activation that your peers from last year's edition, have carried out. With their permission, we will share these with you so that the values can kick-start your engine to begin creating your very own proposal. Lot's of creative energy and let's hope that you enjoy this module....
Reading
2 个视频 (总计 3 分钟), 4 个阅读材料, 1 个测验
Video2 个视频
Sponsorship activation (II)1分钟
Reading4 个阅读材料
Sponsorship activation - Examples10分钟
Examples sponsorship activations10分钟
Instructions to participate in the forums10分钟
Recommended videos10分钟
Quiz1 个练习
Quiz Module 420分钟
4.4
17 个审阅Chevron Right

热门审阅

创建者 RCJun 22nd 2017

This course has enabled me to gain knowledge about Sports Sponsorships. It is a very good introductory course for those who are looking to gain knowledge about the subject at the initial stage.

创建者 RKDec 1st 2016

I learned key messages and a way of thinking beyond what I knew about sport and sponsorship.\n\nThank you

讲师

Avatar

Richard Denton

Freelance Sport Marketing Consultant and Professor
Johan Cruyff Institute

关于 Universitat Autònoma de Barcelona

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