课程信息
31,618 次近期查看

100% 在线

立即开始,按照自己的计划学习。

可灵活调整截止日期

根据您的日程表重置截止日期。

初级

完成时间大约为10 小时

建议:5 weeks of study, 1-3 hours/week...

英语(English)

字幕:英语(English)

100% 在线

立即开始,按照自己的计划学习。

可灵活调整截止日期

根据您的日程表重置截止日期。

初级

完成时间大约为10 小时

建议:5 weeks of study, 1-3 hours/week...

英语(English)

字幕:英语(English)

学习Course的学生是

  • Public Relations Specialists
  • Marketing Specialists
  • Accountants
  • Lawyers
  • Product Managers

教学大纲 - 您将从这门课程中学到什么

1
完成时间为 1 小时

Module 0. Prior to Beginning

2 个视频 (总计 2 分钟), 4 个阅读材料
2 个视频
Introductory video Sport Sponsorship MOOC1分钟
4 个阅读材料
Before we start10分钟
About the course10分钟
Frequently Asked Questions10分钟
Competition terms & conditions for the Johan Cruyff Institute Postgraduate in Sport Sponsorship programme scholarship grant10分钟
完成时间为 1 小时

Module 1. Basic principles of Sponsorship

5 个视频 (总计 10 分钟), 4 个阅读材料, 1 个测验
5 个视频
Basic principles of sponsorship1分钟
SPONSORSHIP. Basic principles and characteristics1分钟
PATRONAGE. Basic principles and characteristics1分钟
Video: Interview Pati Roura3分钟
4 个阅读材料
Visit the website of Johan Cruyff Foundation10分钟
Cruyff Foundation: Because children should be active10分钟
Introducing Richard Denton10分钟
Recommended videos10分钟
1 个练习
Module 120分钟
2
完成时间为 1 小时

Module 2. The stakeholders of the sport sponsorship

6 个视频 (总计 12 分钟), 4 个阅读材料, 1 个测验
6 个视频
Main objectives of the sponsor1分钟
Stakeholders in sponsorship1分钟
Video: Interview Albert Amat2分钟
Video: Interview Joan Porcar2分钟
Video: Interview Cinto Ajram - Zurich Barcelona Marathon1分钟
4 个阅读材料
Cruyff Court Manual10分钟
6vs6 Cruyff Court Guide10分钟
Videos: Cruyff Foundation and Cruyff Courts10分钟
Recommended videos10分钟
1 个练习
Module 220分钟
3
完成时间为 2 小时

Module 3. Activation for Sport sponsorship (I)

4 个视频 (总计 10 分钟), 5 个阅读材料, 1 个测验
4 个视频
Sponsorship activation2分钟
Video: Interview Annamari Basora2分钟
Rins van Kouwen about athletes and social networks2分钟
5 个阅读材料
Notes - Sponsorship Activation10分钟
Videos about Cruyff Court10分钟
Approximate costs: Cruyff Court 6vs610分钟
Instructions to participate in the forums10分钟
Recommended videos10分钟
1 个练习
Module 320分钟
4
完成时间为 1 小时

Module 4. Activation for Sport sponsorship (II)

2 个视频 (总计 3 分钟), 4 个阅读材料, 1 个测验
2 个视频
Sponsorship activation (II)1分钟
4 个阅读材料
Sponsorship activation - Examples10分钟
Examples sponsorship activations10分钟
Instructions to participate in the forums10分钟
Recommended videos10分钟
1 个练习
Quiz Module 420分钟
4.4
19 个审阅Chevron Right

75%

通过此课程获得实实在在的工作福利

来自Sport Sponsorship. Let them Play的热门评论

创建者 RCJun 22nd 2017

This course has enabled me to gain knowledge about Sports Sponsorships. It is a very good introductory course for those who are looking to gain knowledge about the subject at the initial stage.

创建者 RKDec 1st 2016

I learned key messages and a way of thinking beyond what I knew about sport and sponsorship.\n\nThank you

讲师

Avatar

Richard Denton

Freelance Sport Marketing Consultant and Professor
Johan Cruyff Institute

关于 巴塞罗那自治大学

The Universitat Autònoma de Barcelona (UAB) is a public university located in the metropolitan area of Barcelona. International in its outlook, it is fully consolidated within its local surroundings, and offers quality education in close association with research activity, the transfer of scientific, technological, cultural and educational knowledge, the promotion of its human potential and the responsible management of available resources. The UAB currently offers 81 degrees, 130 official Master Programmes and 183 UAB-specific Masters Degrees. In addition, it offers 174 lifelong learning programmes and 65 PhD Programmes, 27 of which have been distinguished through Quality Awards. The UAB has a total of over 3,500 teaching and research staff, over 2,000 administrative staff and over 40,000 students....

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