great engaging course that gives you all the materials you'd possibly need to get the basic understanding of Sports Marketing in a short period of time.

Very happy to learn how to write a Press Release and how to engage people to a Sports Loyalty Program. Great professor Candy Lee. Thank you very much!

The course was amazing and the professor taught it really well. I got to learn many new things and also got a new exposure to the world of Sports :)

Very interesting and I learnt so much. The assignments were also really fun and encouraged us to use our imagination, while picking up the skills.

Good informative course explaining details of sport marketing. Extremely helpful for countries such as India where sport leagues are new in-thing!

I am so happy with that course. I differently learned a lot out of it. I found out another creative side of me because of that course. Thank you!

It was an interesting and very engaging course.

Congratulations to all stakeholders involved.

Many thanks to Coursera and Northwestern University

Very informative, engaging and flexible. Learnt a lot and would definitely put this into practice. Thanks a lot for this wonderful course.

This was a great class for me. I took it to learn about Sports Marketing because I will be teaching it next fall. It gave me a good start.

Loved this course. Please review the links of the reading materials. Some of them are expired or need to assign to have access. Congrats.

Really cool, it provided some deep insights. However, I think it should be a bit longer, since sports marketing it's a very complex field

I learned so much taking this course, thank you for allowing me to take this course and help me advance my career in the world of sports

I recommend this course to all those who want to enter the world of sports or improve their marketing and sports administration skills.

I really enjoyed this fun, interactive and interesting course. Highly recommend it to anyone who is interested in any type of sports.

Great course, had an opportunity to learn about marketing, PR, social media, communication crisis and loyalty program. Very useful!

It was an amazing course that provided me with an effective insight into the subject and helped me become more aware and updated.

I really enjoyed this course. I learnt a lot and there was so much video content and literature to study. Would highly recommend.

I really enjoyed this course it showed me the new interesting world which made me more sure about my chosen academic field.

Thanks

Programa espectacular. Logre ver conceptos vistos en la Universidad pero ligados al deporte, algo que me apasiona desde pequeño.

Provides sports marketing concepts clearly and concisely. It also offers interesting interviews and videos with specialists.

Un programa genial que me permitió poder sumar muchos conocimientos en un area que me apasiona tanto como lo es el soccer.

Throughly loved the course and learned a ton. I wish Candy Lee taught more marketing/communication courses on coursera.

Muchas opiniones e información sobre los diferentes aspectos del marketing y la comunicación en equipos deportivos.

Excellent course for beginners in marketing. Loved it and it is highly recommended. Thank you Prof. Candy Lee :)