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返回到 体育营销

学生对 西北大学 提供的 体育营销 的评价和反馈

4.7
939 个评分
317 条评论

课程概述

Today, there is demand for people skilled in Sports Marketing. Organizations want your expertise to strength and grow customer bases and teams want to enlarge their fan base, attract new sponsors to their sport, build strong programs with existing sponsors, and run their fan conventions and other events. In addition, a wide range of companies recognize the value sports relationships have in positioning and building their brands. In this Sports Marketing MOOC, you will learn: — Ticket pricing strategies — How a crisis might happen in sport — How all types of companies are using sports to enhance and position their brands — How to promote and market a sporting event — How to develop sponsorships — How to use social media to grow your team’s follower base and promote your sporting events, conferences and conventions The Sports Marketing MOOC was created by Professor Candy Lee of Northwestern’s Medill School of Journalism and Integrated Marketing Communications. She is joined by experts in the many specialty topics important to Sports Marketing....

热门审阅

DS

Jul 13, 2020

I really enjoyed this course, it was very informative and easy to follow. The videos were clear and the graded sections were great. The course as a whole was enjoyable and would recommend to others.

JJ

Jan 27, 2020

I am really into this lesson that is a practical subject that could be easily learned. and also, Assignments are a nice way to apply the knowledge from the course, I hope it has an advanced lesson.

筛选依据:

126 - 体育营销 的 150 个评论(共 320 个)

创建者 Thomas E

Sep 26, 2021

Thoroughly enjoyed the course as a good taster into the world of sports marketing

创建者 Pradeep D

Aug 31, 2021

It's an excellent start for students to pick up fundamentals of sports marketing.

创建者 Ashutosh S

Sep 3, 2020

Great Learning. Thank you professor LEE for explaining concepts so seamlessly.

创建者 Nicholas C

Jul 7, 2021

I learned so much and made me want to go into the sports sector of business!

创建者 Yamini C

May 27, 2020

Very interesting and engaging.. helps learn a lot more about sports events!

创建者 Mariyam F S

Oct 19, 2019

Great Insight on Sports marketing, strategies, dynamics, and many more ...

创建者 Shady e s

Apr 1, 2020

Excellent course that really dives into the concepts of sports marketing.

创建者 Julian D G C

Feb 10, 2020

Es buen curso, me gustaría hubiese uno mas avanzado y con mayor valor CV.

创建者 Nikolaos S

May 29, 2020

Very usefull for my MSc Degree that I plan to have in the near future!!

创建者 531 K P

Apr 27, 2020

Very good in learning sports marketing and getting and insight about it

创建者 JOHN T

Apr 7, 2020

Fairly comprehensive for an introductory course. Definitely recommended

创建者 gautam s

May 19, 2020

I really liked the content of the course, and there was a lot to learn

创建者 Bei Z

Apr 24, 2022

As a student majoring in sport management, this course help me a lot.

创建者 nikhil c

Jun 28, 2021

Very informatory course. I love the guest session in multiple videos.

创建者 Albar E Z

May 8, 2020

Great topics and real live examples for professional sports entities.

创建者 gazala s

Oct 20, 2021

The entire course gave really great insights about Sports Marketing.

创建者 Andre S

Dec 23, 2019

Great and informative course, will help me with my current business.

创建者 Amine A

Dec 9, 2018

Très belle formation à distance ! Je vous la recommande chaudement !

创建者 praveen r

Aug 19, 2020

Basics of sports marketing and advertising, Best one in my opinion!

创建者 Feisal N O

Jul 5, 2020

This course has fostered my knowledge and opened a lot doors for me

创建者 Sanidhya P

Apr 28, 2020

This was an amazing course and surely a great learning experience!

创建者 Maximillian M

Jan 11, 2020

Great course for an introduction into the sports marketing world

创建者 Esse O E

Feb 18, 2019

Excellent teaching method and great content. Highly recommended!

创建者 Kirk N P

Jun 24, 2021

Fantastic opportunity, brilliant presenters and guest speakers.

创建者 Willian G C A

May 13, 2020

It was an incredible experience, learning about this industry !