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学生对 西北大学 提供的 体育营销 的评价和反馈

4.7
899 个评分
304 条评论

课程概述

Today, there is demand for people skilled in Sports Marketing. Organizations want your expertise to strength and grow customer bases and teams want to enlarge their fan base, attract new sponsors to their sport, build strong programs with existing sponsors, and run their fan conventions and other events. In addition, a wide range of companies recognize the value sports relationships have in positioning and building their brands. In this Sports Marketing MOOC, you will learn: — Ticket pricing strategies — How a crisis might happen in sport — How all types of companies are using sports to enhance and position their brands — How to promote and market a sporting event — How to develop sponsorships — How to use social media to grow your team’s follower base and promote your sporting events, conferences and conventions The Sports Marketing MOOC was created by Professor Candy Lee of Northwestern’s Medill School of Journalism and Integrated Marketing Communications. She is joined by experts in the many specialty topics important to Sports Marketing....

热门审阅

DS
Jul 13, 2020

I really enjoyed this course, it was very informative and easy to follow. The videos were clear and the graded sections were great. The course as a whole was enjoyable and would recommend to others.

JJ
Jan 27, 2020

I am really into this lesson that is a practical subject that could be easily learned. and also, Assignments are a nice way to apply the knowledge from the course, I hope it has an advanced lesson.

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301 - 体育营销 的 307 个评论(共 307 个)

创建者 Michael R

May 5, 2020

It was okay.

创建者 Alanna D

Oct 30, 2021

Very basic.

创建者 Edward H

Jun 27, 2020

Overall okay but some of the interviews didn't seem relevant, they felt a little bit like padding. I also had the same individual grade my two assignments and he graded my work quite subjectively and not in line with the stated objectives.

创建者 David D Z

Mar 16, 2020

The contents of the course were good. however I think it was not very well structured nor explained. Many of the interviews were not clear expamples of what was explained as part of the theory, but only experiences from people.

创建者 Adriano L

Jul 11, 2021

Most of the videos were just short little interviews with people from the industry. There were very few actual "lectures" that tought you something.

创建者 Agustina R

Jul 20, 2020

flojo

创建者 Luca I

Jun 7, 2021

not worth 40 euros