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学生对 西北大学 提供的 体育营销 的评价和反馈

4.8
221 个评分
70 条评论

课程概述

Today, there is demand for people skilled in Sports Marketing. Organizations want your expertise to strength and grow customer bases and teams want to enlarge their fan base, attract new sponsors to their sport, build strong programs with existing sponsors, and run their fan conventions and other events. In addition, a wide range of companies recognize the value sports relationships have in positioning and building their brands. In this Sports Marketing MOOC, you will learn: — Ticket pricing strategies — How a crisis might happen in sport — How all types of companies are using sports to enhance and position their brands — How to promote and market a sporting event — How to develop sponsorships — How to use social media to grow your team’s follower base and promote your sporting events, conferences and conventions The Sports Marketing MOOC was created by Professor Candy Lee of Northwestern’s Medill School of Journalism and Integrated Marketing Communications. She is joined by experts in the many specialty topics important to Sports Marketing....

热门审阅

SP

Mar 04, 2019

I really like how I can manage my time to study on my own pace. Also, the video lessons are informative and interesting. The use of quizzes and assignments checks how well I follow up with the lesson.

VS

Oct 16, 2019

A great course from a great instructor. As a professional in sports journalism and industry for 25 years, I can tell that I found lessons to be accurate and in more depth than expected.

筛选依据:

26 - 体育营销 的 50 个评论(共 73 个)

创建者 Prasham M

Mar 23, 2020

Good brief introductory course for amateurs with very good supplement reading content.

创建者 VANBREMEERSCH S

Nov 12, 2019

Bon cours, toutes les facettes du marketing sont abordées avec des exemples concrets.

创建者 Roshan P

Apr 06, 2020

It was a good experience learning here. Hope to do some more courses in the future.

创建者 Mariyam F S

Oct 19, 2019

Great Insight on Sports marketing, strategies, dynamics, and many more ...

创建者 Shady e s

Apr 01, 2020

Excellent course that really dives into the concepts of sports marketing.

创建者 Julian D G C

Feb 10, 2020

Es buen curso, me gustaría hubiese uno mas avanzado y con mayor valor CV.

创建者 JOHN T

Apr 08, 2020

Fairly comprehensive for an introductory course. Definitely recommended

创建者 Andre S

Dec 24, 2019

Great and informative course, will help me with my current business.

创建者 Amine A

Dec 09, 2018

Très belle formation à distance ! Je vous la recommande chaudement !

创建者 Maximillian M

Jan 11, 2020

Great course for an introduction into the sports marketing world

创建者 Esse O E

Feb 18, 2019

Excellent teaching method and great content. Highly recommended!

创建者 Maria G P

Jan 08, 2019

Very well done! I'd loved it, very detailed and usefull!

创建者 Andrew E

Aug 27, 2019

This course was very well done and extremely helpful

创建者 Diego

Aug 08, 2019

Very nice course, the activities are challenging

创建者 Bruno L L

Aug 05, 2019

Loved It! Helps a lot to understand this market.

创建者 Alberto G C

Jul 19, 2019

Buen curso introductor a marketing deportivo

创建者 Joe B

Mar 26, 2020

Excellent information and excellent course.

创建者 Bernadett F

Mar 23, 2020

A great introduction to sports marketing!

创建者 babatunde o

Jul 17, 2019

This course it's an eye opener for me.

创建者 Furdulea A

Dec 07, 2019

This course help me a lot! Thank you!

创建者 Amy J

Aug 26, 2019

Really enjoyed the course. Thank you!

创建者 Mariam T

Feb 05, 2019

Absolutely amazing and interesting.

创建者 Fetes S

May 22, 2019

It’s a great course. 10/10 for me.

创建者 Nsimbi S

Jan 23, 2020

Great Curated Sports Knowledge.