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学生对 西北大学 提供的 体育营销 的评价和反馈

4.8
stars
164 个评分
46 条评论

课程概述

Today, there is demand for people skilled in Sports Marketing. Organizations want your expertise to strength and grow customer bases and teams want to enlarge their fan base, attract new sponsors to their sport, build strong programs with existing sponsors, and run their fan conventions and other events. In addition, a wide range of companies recognize the value sports relationships have in positioning and building their brands. In this Sports Marketing MOOC, you will learn: — Ticket pricing strategies — How a crisis might happen in sport — How all types of companies are using sports to enhance and position their brands — How to promote and market a sporting event — How to develop sponsorships — How to use social media to grow your team’s follower base and promote your sporting events, conferences and conventions The Sports Marketing MOOC was created by Professor Candy Lee of Northwestern’s Medill School of Journalism and Integrated Marketing Communications. She is joined by experts in the many specialty topics important to Sports Marketing....

热门审阅

SP

Mar 04, 2019

I really like how I can manage my time to study on my own pace. Also, the video lessons are informative and interesting. The use of quizzes and assignments checks how well I follow up with the lesson.

VS

Oct 16, 2019

A great course from a great instructor. As a professional in sports journalism and industry for 25 years, I can tell that I found lessons to be accurate and in more depth than expected.

筛选依据:

26 - 体育营销 的 46 个评论(共 46 个)

创建者 Diego

Aug 08, 2019

Very nice course, the activities are challenging

创建者 Bruno L L

Aug 05, 2019

Loved It! Helps a lot to understand this market.

创建者 Alberto G C

Jul 19, 2019

Buen curso introductor a marketing deportivo

创建者 babatunde o

Jul 17, 2019

This course it's an eye opener for me.

创建者 Furdulea A

Dec 07, 2019

This course help me a lot! Thank you!

创建者 Amy J

Aug 26, 2019

Really enjoyed the course. Thank you!

创建者 Mariam T

Feb 05, 2019

Absolutely amazing and interesting.

创建者 Fetes S

May 22, 2019

It’s a great course. 10/10 for me.

创建者 Thaís R d S

Oct 23, 2019

Great course. Amazing!

创建者 Karan M

Apr 14, 2019

It was great!

创建者 Luis E V A

Sep 07, 2019

Excelente

创建者 Kessy s

Jul 19, 2019

very good

创建者 李毓铮

Jun 06, 2019

awsome!!!

创建者 Luis A L

Jun 02, 2019

.

创建者 Jose S

Dec 28, 2019

Well organized contents. Some of the interviews are great and the exercises are so interesting and fun. I would improve the course adding updated contents.

创建者 Pranav B

Sep 09, 2019

Needs more in-course content, there are too many external links.

I'd rather take north western's opinion on each issue in detail :)

创建者 Xinrui S

Jul 09, 2019

It would be better to have a more systematic class.

创建者 Gustavo

Sep 27, 2019

Well explain course.

创建者 Pietro P

Apr 23, 2019

I liked it so much

创建者 Bruno Z

May 22, 2019

It was a basic course but useful as an introduction to Sports Marketing

创建者 Timur A

Oct 11, 2019

Wish the course would be deeper