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学生对 西北大学 提供的 体育营销 的评价和反馈

954 个评分
321 条评论


Today, there is demand for people skilled in Sports Marketing. Organizations want your expertise to strength and grow customer bases and teams want to enlarge their fan base, attract new sponsors to their sport, build strong programs with existing sponsors, and run their fan conventions and other events. In addition, a wide range of companies recognize the value sports relationships have in positioning and building their brands. In this Sports Marketing MOOC, you will learn: — Ticket pricing strategies — How a crisis might happen in sport — How all types of companies are using sports to enhance and position their brands — How to promote and market a sporting event — How to develop sponsorships — How to use social media to grow your team’s follower base and promote your sporting events, conferences and conventions The Sports Marketing MOOC was created by Professor Candy Lee of Northwestern’s Medill School of Journalism and Integrated Marketing Communications. She is joined by experts in the many specialty topics important to Sports Marketing....



Jul 13, 2020

I really enjoyed this course, it was very informative and easy to follow. The videos were clear and the graded sections were great. The course as a whole was enjoyable and would recommend to others.


Jan 27, 2020

I am really into this lesson that is a practical subject that could be easily learned. and also, Assignments are a nice way to apply the knowledge from the course, I hope it has an advanced lesson.


151 - 体育营销 的 175 个评论(共 325 个)

创建者 Kirk N P

Jun 24, 2021

Fantastic opportunity, brilliant presenters and guest speakers.

创建者 Willian G C A

May 13, 2020

It was an incredible experience, learning about this industry !

创建者 Momoi

Dec 18, 2020

I enjoyed the course so much! Will come back again to refresh.

创建者 Prateek C

Aug 25, 2020

Amazing course if u see yourself working in a sports industry.

创建者 135 M V

Nov 17, 2020

it was great to learn from the course very beneficial for me

创建者 Sandeep J

May 2, 2020

Good one for someone who wants to get into sports marketing

创建者 zia p

Feb 15, 2021


创建者 Maria G P

Jan 8, 2019

Very well done! I'd loved it, very detailed and usefull!

创建者 Faisal K

Jun 21, 2022

​very impressive , its a must do course . Very helpfull

创建者 Piyush B

Sep 2, 2021

​its a very good course for sports and business lovers

创建者 Ruslan R

Feb 2, 2021

It was a great program. I thank everyone who suffered.

创建者 Jose A P

Jun 7, 2020

Thanks Candy Lee. I had a great time with this course!

创建者 Jake H

Jan 20, 2022

Really enjoyed it! I have reccommended to many peers.

创建者 Thamar D

Nov 13, 2021

Great course really enjoyed it and learned alota lot!

创建者 Andrew E

Aug 26, 2019

This course was very well done and extremely helpful

创建者 Owen O

Jan 7, 2021

Very helpful and informative course. 100% recommend


Dec 3, 2020

Very Informative and useful for future endeavours.

创建者 Emilio M

Apr 26, 2020

Good expirience with many interviews of expertise

创建者 Diego

Aug 8, 2019

Very nice course, the activities are challenging

创建者 Bruno L L

Aug 4, 2019

Loved It! Helps a lot to understand this market.

创建者 Dr.Ratheesh k

Jun 24, 2021

Very nice course for updating your knowledge

创建者 Himansh T

May 25, 2021

Got great insight about the sport industry .

创建者 Durai S

Apr 28, 2020

I understood every content.

Thankyou Coursera

创建者 Morgan S

Apr 22, 2020

Good enjoyable course. Just the right length