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学生对 西北大学 提供的 体育营销 的评价和反馈

4.7
981 个评分

课程概述

Today, there is demand for people skilled in Sports Marketing. Organizations want your expertise to strength and grow customer bases and teams want to enlarge their fan base, attract new sponsors to their sport, build strong programs with existing sponsors, and run their fan conventions and other events. In addition, a wide range of companies recognize the value sports relationships have in positioning and building their brands. In this Sports Marketing MOOC, you will learn: — Ticket pricing strategies — How a crisis might happen in sport — How all types of companies are using sports to enhance and position their brands — How to promote and market a sporting event — How to develop sponsorships — How to use social media to grow your team’s follower base and promote your sporting events, conferences and conventions The Sports Marketing MOOC was created by Professor Candy Lee of Northwestern’s Medill School of Journalism and Integrated Marketing Communications. She is joined by experts in the many specialty topics important to Sports Marketing....

热门审阅

DS

Jul 13, 2020

I really enjoyed this course, it was very informative and easy to follow. The videos were clear and the graded sections were great. The course as a whole was enjoyable and would recommend to others.

JJ

Jan 27, 2020

I am really into this lesson that is a practical subject that could be easily learned. and also, Assignments are a nice way to apply the knowledge from the course, I hope it has an advanced lesson.

筛选依据:

176 - 体育营销 的 200 个评论(共 334 个)

创建者 Bruno L L

Aug 4, 2019

Loved It! Helps a lot to understand this market.

创建者 Dr.Ratheesh k

Jun 24, 2021

Very nice course for updating your knowledge

创建者 Himansh T

May 25, 2021

Got great insight about the sport industry .

创建者 Durai S

Apr 28, 2020

I understood every content.

Thankyou Coursera

创建者 Morgan S

Apr 22, 2020

Good enjoyable course. Just the right length

创建者 Alberto G C

Jul 19, 2019

Buen curso introductor a marketing deportivo

创建者 GURASHI F I

Jun 7, 2021

​I like this coures and its dicussion forum

创建者 Joe B

Mar 26, 2020

Excellent information and excellent course.

创建者 José A F L

Feb 1, 2022

It was an excellent course, very complete.

创建者 Lucienne L

Dec 10, 2020

Very interesting and to the point course.

创建者 Nicholas K

Jun 12, 2020

This program was fun and taught me a lot!

创建者 Deleted A

Mar 23, 2020

A great introduction to sports marketing!

创建者 Thabang M

Apr 21, 2021

ENJOYABLE COURSE WITH LOT OF INFORMATION

创建者 Sriharsha K

May 5, 2020

Thanks for this wonderful course ma'am!

创建者 Sid

Apr 13, 2020

Great course and content. Thank you! :)

创建者 babatunde o

Jul 16, 2019

This course it's an eye opener for me.

创建者 Wendy M

Mar 19, 2022

​wonderful entry into sports marketing

创建者 Yelstyn D

May 13, 2020

A very informative and exciting course

创建者 Brendan P

Aug 5, 2022

V​ery good course with lots to learn!

创建者 Juan C E

May 10, 2020

Exceptional course, I really like it.

创建者 Furdulea A

Dec 7, 2019

This course help me a lot! Thank you!

创建者 Amy J

Aug 26, 2019

Really enjoyed the course. Thank you!

创建者 Emmanuel M

Sep 26, 2020

I really loved the course in general

创建者 Gavin L D

Dec 14, 2020

Specific and very well thoguht out.

创建者 Eli Y

Jul 13, 2020

amazing course highly recommending.