课程信息

3,923 次近期查看

学生职业成果

50%

通过此课程获得实实在在的工作福利

50%

加薪或升职
可分享的证书
完成后获得证书
100% 在线
立即开始,按照自己的计划学习。
第 5 门课程(共 5 门)
可灵活调整截止日期
根据您的日程表重置截止日期。
中级
完成时间大约为10 小时
英语(English)
字幕:英语(English)

学生职业成果

50%

通过此课程获得实实在在的工作福利

50%

加薪或升职
可分享的证书
完成后获得证书
100% 在线
立即开始,按照自己的计划学习。
第 5 门课程(共 5 门)
可灵活调整截止日期
根据您的日程表重置截止日期。
中级
完成时间大约为10 小时
英语(English)
字幕:英语(English)

提供方

Fundação Instituto de Administração 徽标

Fundação Instituto de Administração

教学大纲 - 您将从这门课程中学到什么

1

1

完成时间为 2 小时

Module 1 - Strategy & Sales

完成时间为 2 小时
4 个视频 (总计 11 分钟), 3 个阅读材料, 1 个测验
4 个视频
Video 2 - Opening Session2分钟
Video 3 - Assignment Overview2分钟
Video 4 - Closing Module 1 - Strategy & Sales2分钟
3 个阅读材料
Final project assignment - General Instructions P110分钟
Business Case - Printing and Graphics20分钟
Case - Supplement B25分钟
1 个练习
Check your learning on the topics54分钟
2

2

完成时间为 3 小时

Module 2 - Effective Sales Planning Through Strategic Analysis

完成时间为 3 小时
2 个视频 (总计 4 分钟), 3 个阅读材料, 1 个测验
2 个视频
Video 2 - Closing session - Module 21分钟
3 个阅读材料
Business Case - Printing and Graphics15分钟
Case - Supplement B15分钟
Instructions for peer-reviewed assignment - Gap Analysis3分钟
3

3

完成时间为 2 小时

Module 3 - Sales Models, frameworks, and Marketing Alignment

完成时间为 2 小时
2 个视频 (总计 5 分钟), 2 个阅读材料, 1 个测验
2 个视频
Video 2 - Closing Session - Module 32分钟
2 个阅读材料
Final Project - General instructions Part 210分钟
Case - Supplement C30分钟
1 个练习
Check your learning doing this quiz1 小时 15 分
4

4

完成时间为 3 小时

Module 4 - Strategic Sales into Corporate Strategy

完成时间为 3 小时
3 个视频 (总计 8 分钟), 3 个阅读材料, 1 个测验
3 个视频
Video 2 - Strategic Sales Management Specialization - Closing Video5分钟
Video 1 - Closing Video27
3 个阅读材料
Business case - Printing and graphics10分钟
Case - Supplement C25分钟
Instructions for Course 5 | Module 2 Peer-reviewed assignment - Gap Analysis30分钟

关于 Strategic Sales Management 专项课程

This Specialization is intended for sales professionals who seek to improve their sales planning and management competencies and skills. Through five courses, you will cover Effective Sales overview, Sales Strategy, Models and Frameworks to Support Sales Planning, Sales & Marketing Alignment, and you will develop a Final Project. By the end of this specialization, you'll have improved your knowledge, competencies, and skills regarding the sales planning process. And you will be able to apply the concepts integrating the sales planning process to the strategy of the company, by bridging the gap between strategy and sales. The potential for value creation through the sales functions will be increased at the end of the Specialization....
Strategic Sales Management

常见问题

  • Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:

    • The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.

    • The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

  • If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.

  • Yes, Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project. Learn more.

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