课程信息

第 5 门课程(共 5 门)

100% 在线

立即开始,按照自己的计划学习。

可灵活调整截止日期

根据您的日程表重置截止日期。

中级

完成时间大约为22 小时

建议:4 weeks, 3 to 5 hours per week...

英语(English)

字幕:英语(English)

第 5 门课程(共 5 门)

100% 在线

立即开始,按照自己的计划学习。

可灵活调整截止日期

根据您的日程表重置截止日期。

中级

完成时间大约为22 小时

建议:4 weeks, 3 to 5 hours per week...

英语(English)

字幕:英语(English)

教学大纲 - 您将从这门课程中学到什么

1
完成时间为 2 小时

Module 1 - Strategy & Sales

4 个视频 (总计 11 分钟), 3 个阅读材料, 1 个测验
4 个视频
Video 2 - Opening Session2分钟
Video 3 - Assignment Overview2分钟
Video 4 - Closing Module 1 - Strategy & Sales2分钟
3 个阅读材料
Final project assignment - General Instructions P110分钟
Business Case - Printing and Graphics20分钟
Case - Supplement B25分钟
1 个练习
Check your learning on the topics54分钟
2
完成时间为 3 小时

Module 2 - Effective Sales Planning Through Strategic Analysis

2 个视频 (总计 4 分钟), 3 个阅读材料, 1 个测验
2 个视频
Video 2 - Closing session - Module 21分钟
3 个阅读材料
Business Case - Printing and Graphics15分钟
Case - Supplement B15分钟
Instructions for peer-reviewed assignment - Gap Analysis3分钟
3
完成时间为 2 小时

Module 3 - Sales Models, frameworks, and Marketing Alignment

2 个视频 (总计 5 分钟), 2 个阅读材料, 1 个测验
2 个视频
Video 2 - Closing Session - Module 32分钟
2 个阅读材料
Final Project - General instructions Part 210分钟
Case - Supplement C30分钟
1 个练习
Check your learning doing this quiz1 小时 15 分
4
完成时间为 3 小时

Module 4 - Strategic Sales into Corporate Strategy

3 个视频 (总计 8 分钟), 3 个阅读材料, 1 个测验
3 个视频
Video 2 - Strategic Sales Management Specialization - Closing Video5分钟
Video 1 - Closing Video27
3 个阅读材料
Business case - Printing and graphics10分钟
Case - Supplement C25分钟
Instructions for Course 5 | Module 2 Peer-reviewed assignment - Gap Analysis30分钟

讲师

Avatar

Samantha Mazzero

MSc, MBA, BS Math
FIA Profuturo – Futures Studies Program
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Nelson Yoshida

Ph.D., MBA, B.Eng.
FIA Profuturo – Futures Studies Program

关于 Fundação Instituto de Administração

A FIA está entre as 3 melhores escolas de negócios do país e no grupo das 55 melhores do mundo, no ranking do Financial Times. Trabalhamos ininterruptamente na geração de conhecimento aplicado e de novas práticas de excelência na Administração. Atuando nas áreas da Consultoria, Educação Executiva e Pesquisa, em 2016, a FIA foi reconhecida/premiada como a melhor instituição com soluções voltadas a Educação Executiva, pela conceituada revista The New Economy....

关于 Strategic Sales Management 专项课程

This Specialization is intended for sales professionals who seek to improve their sales planning and management competencies and skills. Through five courses, you will cover Effective Sales overview, Sales Strategy, Models and Frameworks to Support Sales Planning, Sales & Marketing Alignment, and you will develop a Final Project. By the end of this specialization, you'll have improved your knowledge, competencies, and skills regarding the sales planning process. And you will be able to apply the concepts integrating the sales planning process to the strategy of the company, by bridging the gap between strategy and sales. The potential for value creation through the sales functions will be increased at the end of the Specialization....
Strategic Sales Management

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