About this course: Welcome to Course 5 – Strategic Sales Management Final Project. In this course, you’ll develop the final project of the specialization, which is an application of the whole set of concepts, models, frameworks, tools, and techniques discussed and practiced through the four previous courses. A business case provides the business context to serve as the reference to support your analyses regarding strategy, marketing, and sales integration. The case is adapted from a real-life experience. Having developed these analyses, you will follow the project instructions that lead you to the application of the concepts you have learned so far, and proceed to the sales planning processes to support the development of a sales plan structure, on which the sales plan can be further developed in a later moment. The primary learning outcome of this course is to prepare the sales plan structure from analyzing the business case. The sales plan structure is aimed to provide all strategic sales guidelines that support the development of the sales plan. Whereas the sales plan structure may not be a detailed sales plan, it will provide all the aspects necessary to develop the sales plan. The project will be peer-reviewed, and the instructions to develop it also bring the rubrics to develop the review.