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Learner Reviews & Feedback for Start the UX Design Process: Empathize, Define, and Ideate by Google

4.8
stars
14,259 ratings

About the Course

Start the UX Design Process: Empathize, Define, Ideate is the second course in a certificate program that will equip you with the skills needed to apply to entry-level jobs in user experience (UX) design. In this course, you’ll complete the first phases of the design process for a project that you’ll be able to include in your portfolio. You will learn how to empathize with users and understand their pain points, define user needs using problem statements, and come up with lots of ideas for solutions to those user problems. Current UX designers and researchers at Google will serve as your instructors, and you will complete hands-on activities that simulate real-world UX design scenarios. Learners who complete the seven courses in this certificate program should be equipped to apply for entry-level jobs as UX designers. No previous experience is necessary. By the end of this course, you will be able to: - Empathize with users to understand their needs and pain points. - Create empathy maps, personas, user stories, and user journey maps to understand user needs. - Develop problem statements to define user needs. - Generate ideas for possible solutions to user problems. - Conduct competitive audits. - Start designing a mobile app, a new project to include in your professional UX portfolio....

Top reviews

TB

Sep 29, 2021

This course is very good & massively designed for student's who are biginner in UX field. The lecturers are also self proffessional experienced UX designer. Is not is great for carrier!!! Pretty cool!

ND

Aug 5, 2021

My instructor was engaging and communicated very well. The transcription was super handy and I loved that the reading after the lecture re-emphasized the content of the lecture. Excellent. Thank you.

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26 - 50 of 2,664 Reviews for Start the UX Design Process: Empathize, Define, and Ideate

By Jamie M

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Oct 24, 2021

The course is blah blah and don't see the direction of it.

By stephanie r

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Nov 22, 2021

This course has excellent information and guidance that allowed me to get to know my user, know what he wants, how to use it, and for the user to guide me how I can further improve my product design.

By Gunay H

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May 3, 2021

Some assignments were confusing (week 5) - the google drive file was not opening (week 5)

By Em

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Sep 9, 2021

Everything has been good so far except for the final activity which was the peer assignment. For starters, although i did looked through the grades that did poorly i noticed that only 1 our of the 3-4 corrections didnt make any sense. Immediately after receiving the lower grade i editted my submission and it seems it didn't work, even if my assignment was due in more than 15 days in advance. Sadly, this affected my user experience greatly because someone else decided to poorly read and by consequence, poorly rate my work. At last, it affected my grade and I do care about this, I dont feel accomplished.

By Emma S

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May 19, 2021

Emily is an absolutely fabulous instructor! She speaks at the right speed, she is lovely, her voice is harmonious, and I had the sense that her enthusiasm to help us learn was genuine. I'd take any class she teaches. The material in his module is great too! It was much more difficult than I imagined it would be, but that's good. Having to do everything twice (once for the Coffee Shop example, and once for my own project) is great learning experience. Thanks! I look forward to the rest of the courses.

By Alexej C

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Jul 3, 2021

Very great course for both a UX beginner and someone who already has some basic knowledge, but would like to go through the whole process of researching customer needs from the very beginning.

By Fernanda G G

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Apr 13, 2021

The research techniques and frameworks in this section were incredible, it is always intimidating to start with a blank canvas but thanks to this I can have a working method.

By Ha D

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Apr 11, 2021

For assignment rubric, criteria grading should be clear and focused to the quality, so learners can do their assignments seriously

By Judy A

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Jul 6, 2021

The video content can sometimes contradict the readings. E.g. the definition of edge cases. Also, a lot of content is squeezed within 5 weeks. It feels more like a 6-week course.

By Andrey S

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Jan 5, 2022

Last part was not fun and engaging. I couldn't find any competitor apps for audit in Google, but I've found some sites presenting completed portfolio from this course with the same theme. And they all missed audit section. So it took me a lot of time to find any competitors on the market because of the theme I've chosen. And I'm afraid I will face similar problems in next courses. When I've finally found some competitors it turned out I can't download their app to me iPhone as they were not available in my country. I think course authors should do something about it as theme generator feels completely isolated from real world and proposed you some themes that are hard to complete. This feeling completely demotivates me.

By Jonathan C

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Jun 13, 2023

Course was great but the peer review is HORRIBLE! On 2 occasions I had the same or more amount of work and followed the same prompt as others and I get dinged points because my peer does not know how to read or review correctly! I hade to wait for them to review multiple times!!

By AK C

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Aug 18, 2021

All the 4 courses I enrolled in were ok!. I didn't find it great. The instructors were just reading out from the screen. I wanted to experience real teaching. Some assignments were fun, but overall it's time to change the teaching style. 

By Ashfaaq I

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May 29, 2021

Hi there! This course was very well designed and had me completely intrigued from the very beginning. Emily is a great mentor and all of her lectures were very well put and understandable. She made sure it wasn't too descriptive neither was the information too little.

The most interesting part of this course was the entire Empathizing phase where we had to really understand a user, interview them, curate an empathy and journey maps. This was a new experience to me and I had a lot of fun and learnt much more about why this step is crucial in order to pave a path towards the design goals for an organization. Overall, this has been an awesome and fun part in my UX career learnings.

Hats off to Emily and The Team at Google!

By Ramesh S (

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May 23, 2021

Good.

this peer Review section is bad some people making false remarks like Shreekant gore.]]

He is not even putting a comment on why he is rejecting I have to do the same.

Also, I couldn't find things to review on. Week 3 what can. I do?

By Alice Y

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Mar 10, 2021

This course thoroughly explains the process, and the psychology behind it. I feel very confident about the solution after walking through this process. This is a great course for cross functional partners to an UX designer too!

By Hélène H

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May 25, 2022

Excellent course and the instructor is amazing! Definitly recommanded for people who want to learn more about design research, ux process and get a more professionnal perception in user experience.

By Ravi S

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Mar 24, 2021

A great foundational wealth of knowledge on how to start the UX Design process. This information really helps you build a framework for the coursework within the Google UX Design certification.

By Sarah A

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Apr 26, 2021

The information contained in this course is great and very easy to understand. My only issue is that for many of us the templates needed to submit the final weeks peer reviewed assignment would not give us access and there is no one to contact for help about it.

By Jessie K

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Jul 20, 2022

The content of this course is great but the peer review is a disaster. I get no constructive feedback, just comments like "nice" or even "n/a". I'm not saying that everything I submit is perfect, but I've submitted several assignments that I know absolutely meet each of the grading requirements, but my peer reviewers will award zero points and give no reason why. I'll just keep resubmitting until I get a reveiwer who bothers to put any care into their review, because otherwise I'll fail each assignment. Not a great system!

By Rendall M

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May 13, 2023

Looks its 5 stars all the way. I reccomend this but, I keep having scrolling issues. im putting in one star so that people are aware that at some point there are scrolling issues and really inconvenience the submitting portions of the course please fix this!!!!!!!!!!!! ironic that im taking a UX UI course too lol it goes against everything theyre teaching!!

otherwise its a great course :)

..please fix it

By Tan K B

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Apr 27, 2021

Assignment and template are badly drafted. Templates with the same names attached in different lessons links to a different format. Exemplar don't match with lesson examples.

By Sharmila R

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Jun 2, 2022

What is wrong with peer - graded assignments. I submitted on time. its been two months that I did not get graded by anyone. what a waste of time. Please rectify the mistake.

By Gujjari L V

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Jun 10, 2023

It was time to put the newfound enthusiasm and expertise into practise after months of reading about UX and finishing a few courses on Coursera and IDF. The Google UX Certificate was developed as a way to study more deeply and produce a portfolio with three projects at the conclusion of seven classes because, while I learn totally on my own, the thought of just diving into a project without any boundaries felt too daunting.

This is a summary of the assignments I had to do for Course 2: Empathise, Define, and Ideate. I want to see how the activities go together so I can refer to them again in the upcoming classes. This document will aid in the development of the three portfolio projects that this certificate ultimately aims to produce.

By Md S H

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Jul 31, 2023

The Ideate exercises and user personas were the most interesting thing I learned in this course. Creating a user persona really turned the data into a story that is relatable and helpful for empathizing with users. Creating a competitive audit felt the most challenging, but also incredibly helpful in learning practically how to begin doing research and understanding what users experience in their journeys in using competitors' apps. Which is very nice Love It.

By Lisa D L

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Mar 24, 2021

This course was not only informative, but it was fun! I learned so much from the videos and readings. Having the opportunity to complete Activities and add them to my portfolio is invaluable. If you want to learn more about the UX design process and get a better understanding of empathizing, defining, and ideating, this course is what you're searching for!