Chevron Left
Back to Start the UX Design Process: Empathize, Define, and Ideate

Learner Reviews & Feedback for Start the UX Design Process: Empathize, Define, and Ideate by Google

4.8
stars
14,259 ratings

About the Course

Start the UX Design Process: Empathize, Define, Ideate is the second course in a certificate program that will equip you with the skills needed to apply to entry-level jobs in user experience (UX) design. In this course, you’ll complete the first phases of the design process for a project that you’ll be able to include in your portfolio. You will learn how to empathize with users and understand their pain points, define user needs using problem statements, and come up with lots of ideas for solutions to those user problems. Current UX designers and researchers at Google will serve as your instructors, and you will complete hands-on activities that simulate real-world UX design scenarios. Learners who complete the seven courses in this certificate program should be equipped to apply for entry-level jobs as UX designers. No previous experience is necessary. By the end of this course, you will be able to: - Empathize with users to understand their needs and pain points. - Create empathy maps, personas, user stories, and user journey maps to understand user needs. - Develop problem statements to define user needs. - Generate ideas for possible solutions to user problems. - Conduct competitive audits. - Start designing a mobile app, a new project to include in your professional UX portfolio....

Top reviews

TB

Sep 29, 2021

This course is very good & massively designed for student's who are biginner in UX field. The lecturers are also self proffessional experienced UX designer. Is not is great for carrier!!! Pretty cool!

ND

Aug 5, 2021

My instructor was engaging and communicated very well. The transcription was super handy and I loved that the reading after the lecture re-emphasized the content of the lecture. Excellent. Thank you.

Filter by:

76 - 100 of 2,664 Reviews for Start the UX Design Process: Empathize, Define, and Ideate

By K F

•

May 10, 2022

I have already completed this course, and it's asking I complete it again.

By Sandon H

•

Jul 16, 2022

For people who've never even seen a computer before.

By Tsvetozar G

•

May 17, 2022

Not a bad course, but the inadequate Coursera service could possibly ruin it for you. If you by chance have to update/change your payment method (because of credit card expiration, for example) like I did, then your subscription gets automatically Canceled and you lose Coursera Plus' current offer/price and then you are required to subscribe at higher/full price. If you don't do that, then all of your progress goes in vain and you can't get the certificate. It feels a bit like extortion. On the other hand, when you contact their support to resolve the issue, you get practically no support and they explain to you that this is how their system works and they can't do anything about it...

By Kristen T

•

Jun 21, 2022

I don't think the peer-graded reviews are a good idea as quite a few people don't put in much effort. I was also scored a little lower than I think I should've been and there is no way to challenge it or even learn from the feedback since there is none available. Disappointing way to grade the assignments of those who actually put the work in.

By H M

•

Mar 31, 2021

This course has really bad assigments and WRONG answers no matter what type of answer in some questions it will be wrong, I recorded 5 times the same questions and all answers are wrong? What type of BS IS THAT? zero stars

By Melisa J

•

Nov 29, 2021

This course is not showing my true progress. I have completed the course but it's showing my progress is at 13% what?

By John

•

Feb 19, 2024

Too much 101-level topics. Get to the point, quit wasting my time. Not technical enough.

By Pancharas S

•

Nov 17, 2023

One of the most interesting aspects of this course was delving into the intricacies of user experience (UX) design and understanding the empathize, define, and ideate process. Learning how to empathize with users, define their needs, and ideate creative solutions brought a profound realization of the human-centric nature of design. It was fascinating to see how each phase contributes to creating products that truly resonate with users, prioritizing their satisfaction and engagement. The most challenging aspect was navigating the balance between creativity and practicality during the ideation process. While generating innovative ideas is crucial, ensuring that these ideas align with project constraints and user needs proved challenging. It required a nuanced approach to filter and refine ideas, recognizing that not every creative concept may be feasible or beneficial for the end-users. However, overcoming this challenge provided valuable insights into the importance of iterative refinement and the necessity of grounding creativity in real-world considerations. Overall, the course presented a dynamic and rewarding journey, sparking an appreciation for the complexity and artistry inherent in UX design.

By Naveed A

•

Jan 4, 2024

I just want to say to the lady who has delivered the bulk of this course: everything you said is pure gold! I have gone back and listened many times to your videos while doing UX research for my portfolio project. I think on every replay I have found something of value to take away. Thanks you for making this course. Also want to point out something that I think could be improved: there is no coverage of how to write/note down "business requirements". I found that writing something like a Vision statement from Unified Process was extremely helpful. In the initial client meeting for discussing these, I took along index cards and Sharpies and built a little storymap of the main features (a bit like the Customer Journey Map in the course) and discussed user types (to be expanded into personas later) as well as high level goals. Being able to scribble jointly on cards for goals, personas and features while arranging them into a map led to a greate conversation and a good Vision statement and secondary research. The latter yielded a nice demographic profile of the target audience which informed my UX Research goals.

By Renald

•

Apr 27, 2023

The UX design process is a structured approach to creating user-friendly experiences, which involves five key stages. The first three stages are Empathize, Define, and Ideate.

During the Empathize stage, designers conduct research and collect data to understand the user's needs and behavior. This stage is critical to developing a deep understanding of the user and their challenges.

In the Define stage, designers use the insights gained during Empathize to define the problem they are trying to solve. They create a clear problem statement, which serves as the foundation for the rest of the design process.

The Ideate stage is where designers brainstorm and generate lots of ideas to solve the problem. The goal is to produce as many ideas as possible, without worrying about their feasibility.

Overall, the Empathize, Define, and Ideate stages are crucial to the success of the UX design process. By taking the time to understand the user, defining the problem, and generating creative solutions, designers can create experiences that truly meet the needs of their users.

By Ron S

•

Aug 6, 2023

I recently completed the second of the UX Design course, and it has been an incredible learning experience. Led by Coursera, the course's well-structured curriculum and engaging teaching style kept me captivated throughout. Starting with the basics and progressing to advanced topics like user research and interaction design, each module built upon the previous one seamlessly. What truly set this course apart was its emphasis on hands-on experience. With practical projects and peer reviews, I could apply the theories to real-world design challenges, while the focus on user-centered design principles reinforced the core aspects of effective UX design. The comprehensive course materials, interactive quizzes, and a supportive community in the discussion forums made this an invaluable investment for my UX design journey. I can confidently say that I feel much more equipped to tackle UX challenges after completing this course, and I highly recommend it to anyone looking to enhance their UX design skills.

By Arely R M

•

Jan 29, 2023

"I just finished the Google UX: Empathize, Define and Ideate course and I am incredibly impressed with the quality of the content. The course gave me a solid understanding of the fundamental principles of user experience and how to apply them in practice.

The focus on empathy was especially valuable to me as I learned to see users as human beings with unique wants, needs, and frustrations. The definition process also helped me focus on the key issues that need to be resolved to achieve a successful user experience.

The ideation process was very practical and helped me come up with a lot of creative ideas to address the identified problems. The course also included a wealth of tools and resources that allowed me to put what I had learned into practice.

In general, I would recommend this course to anyone who is interested in learning about UX and how to apply it in practice. It was a great asset to my career and has significantly enhanced my approach to product design.".

By Md B H

•

Mar 6, 2024

"Start the UX Design Process: Empathize, Define, and Ideate" is an excellent course for beginners looking to delve into the world of UX design. The course provides a comprehensive overview of the essential steps involved in the design process, focusing on empathizing with users, defining problems, and generating innovative ideas. One of the highlights of the course is its practical approach, offering hands-on activities and real-world examples to reinforce key concepts. The instructors are knowledgeable and engaging, making the learning experience enjoyable and accessible for learners of all levels. Overall, "Start the UX Design Process: Empathize, Define, and Ideate" is a valuable resource for anyone interested in UX design. It provides a solid foundation for further exploration in this exciting field. Highly recommended!

By Delfina C

•

Nov 3, 2023

I found this course to be excellent. The information is clear and concise, and the exercises are practical and useful for putting what you have learned into practice. What I liked most about the course was the number of practical exercises. The exercises helped me better understand the theoretical concepts presented in the course. Additionally, they allowed me to develop my UX design skills. Another thing I liked about the course is that the information is up-to-date. The course includes information on the latest trends in UX Design, which makes it even more valuable. Overall, I recommend this course to anyone who wants to learn about UX Design. The course is a great way to acquire the skills necessary to start a career in this area.

By Khurram A

•

Jan 26, 2023

Overall, the "Start the UX Design Process: Empathize, Define, and Ideate" course appears to be a comprehensive introduction to the fundamentals of user experience (UX) design. The course covers the essential steps in the UX design process, including empathy, definition, and ideation, and provides practical tools and techniques for each step. The course material is well-organized and easy to understand, making it accessible to both beginners and more experienced designers. The course is also interactive, engaging and informative. The instructor is knowledgeable, and provides clear explanations and examples. I recommend this course to anyone interested in learning more about UX design and how to apply it in practice.

By Md S A

•

Feb 11, 2024

The course "Start the UX Design Process: Empathize, Define, and Ideate" provides a comprehensive introduction to the fundamental principles and techniques of UX design. It effectively guides learners through the initial stages of the design process, emphasizing empathy, definition, and ideation as essential pillars of user-centered design. One of the course's strengths lies in its emphasis on empathy, highlighting the importance of understanding users' needs, behaviors, and pain points. The course provides valuable insights into various research methods and techniques for gathering user data, enabling learners to develop a deep understanding of user perspectives.

By Elissa V

•

Aug 8, 2021

This course focused on the first three phases of the 5 Phase Design Thinking Process: (1) Empathize, (2) Define and (3) Ideate. IGoogle provided an excellent curriculum and the instructor was a good presenter. Anyone taking this course will understand and have experience crafting: Empathy Maps, Personas, User Stories, User Journey Maps, Problem Statements, Hypothesis Statements, Value Propositions, How Might We’s, Crazy Eights and Competitive Audits.  I enjoyed considering important topics along the way like accessibility, and how psychology and human factors influence design. I look forward to the next course in the series.

By Kishori P

•

Mar 7, 2022

I would suggest that it will be great if there is a seperate section to download the templates like, storyboard template,case study, usability study templates, etc. so that I can use them whenever I want to make a document. I could not find unless I go back to classes and find them if I need.

Other than that I loved this course, everything is to the point and so smooth learning experience. This is the best online course I have taken, it made self study so wonderful , the instrcutions were so clear and easy to follow and interesting at the same time. Everthing is so well thoughtful classes and assignments are great too!

By Nithin P

•

Nov 12, 2021

This course is a great follow-up to the foundation course in this program. While the first course slowly gave you an idea of the world of UX, this course delves deeper into it by bringing us into the whole design cycle and teaching us the most important parts of UX design: empathizing with the user, defining the problem and ideating solutions.

I highly recommend beginners to pay most attention to this course as understanding this course really helps you move through the next several courses comfortably. The instructor was great in this too, taking time to enunciate all words in a careful and understandable way.

5/5

By Joseph O

•

Feb 18, 2023

I want to this opportunity to express my gratitude to Coursera for rare opportunity given to me and financial aid granted to me to undertake these courses. I have so far completed the Foundation to User Experience Design and Start the UX Design Process: Empathize, Define and ideate. And I have applied for the third phase of the courses.

While, sincerely appreciated the awarded certificate for the completed courses, I want to passionately appeal that my full be reflected on my certificate i.e JOSEPH OLAWALE JOHN as against Joseph John that is the certificate.

Thank you for your understanding.

Joseph Olawale John

By Laura S

•

Jul 23, 2021

This course is on the way to being an excellent way to learn UX design research and thinking. One of the effective aspects of the course design is that for each graded project, there is first a practice project with a detailed exemplar. The only downside of this course is the community aspect. There are so many threads with posts, it's hard to keep track of where you've posted in the past. As far as I know, there isn't an easy way to see if anyone has replied to your posts. I could just be missing this feature, but if it were more obvious, I don't think this would be an issue.

By madu b

•

Oct 31, 2021

Greetings, Kindly respond to the following: In the peer review grading rubric there could be an error in the wording as below, please check and advise.: Peer graded Assignment: Weekly Challenge 3 (and also in Weekly Challenge 2) For 1 pt and 2 pts the criteria is the same "At least one feeling was identified for all actions" This feedback channel is not allowing jpg image showing snippet of screen shot of above error, if you advise an email then I can send it. Best regards, Madu Email: farmermadu@gmail.com https://www.linkedin.com/in/maduraibharani

By Fikri H

•

Apr 28, 2022

This was a lot of fun. I'm glad I took this course since it helps me put what I've learned in past classes into perspective, practice, and a broader view of the UX designer work. On several instances, I fell into a deep flow, the clock ticked away, and the day faded into night. There were many tough moments of bewilderment and weariness since combining education with a full-time work is a struggle in and of itself, the duties demand a huge dose of imagination, and it's nothing new that creativity and sleepiness don't get along.

By Kohei M

•

Jan 14, 2023

Overall, this course is one of my favorite because it provides a lots of practical research methods. Competitive audit is great and practical research method that you can use it from today. At the same time, the research activity was very time consuming, probably it took about 2 hours for me to complete, although the review process was very light. I would suggest to make more steps to complete the research so that you can have more review steps each time. Having said that, this course is great.

By Jonathan B

•

Oct 20, 2022

Love all this:

- variety of video content + readings + practice quizzes + practical exercises + interactive exercises - peer-reviewed assignments help you get ideas from what others have written - great video and sound quality - links to extra, optional readings - transcripts and closed captions are spelled correctly / grammatically correct - videos sometimes interrupted with a quick course-related question to make sure you're still paying attention - practice quizzes show how you can improve