课程信息
4.4
49 个评分
19 个审阅
100% 在线

100% 在线

立即开始,按照自己的计划学习。
可灵活调整截止日期

可灵活调整截止日期

根据您的日程表重置截止日期。
完成时间(小时)

完成时间大约为7 小时

建议:6 weeks of study, 2-4 hours/week...
可选语言

英语(English)

字幕:英语(English)

您将获得的技能

Lean StartupValue PropositionInvestmentEntrepreneurship
100% 在线

100% 在线

立即开始,按照自己的计划学习。
可灵活调整截止日期

可灵活调整截止日期

根据您的日程表重置截止日期。
完成时间(小时)

完成时间大约为7 小时

建议:6 weeks of study, 2-4 hours/week...
可选语言

英语(English)

字幕:英语(English)

教学大纲 - 您将从这门课程中学到什么

1
完成时间(小时)
完成时间为 8 小时

How can you learn entrepreneurship?

In the first week, you'll be learning about some basic concepts in entrepreneurship. Specifically we're going to introduce the business canvas and the lean method, two key frameworks that will be used to structure your activities throughout this course. ...
Reading
2 个视频 (总计 6 分钟), 4 个阅读材料, 6 个测验
Video2 个视频
Video: How will your business idea evolve? The Lean Startup Method4分钟
Reading4 个阅读材料
About this course10分钟
Reading: Introduction to Entrepreneurship10分钟
Activity: The Lean Startup Method and Business Model Canvas10分钟
Reading: Mentors, who needs them?10分钟
2
完成时间(小时)
完成时间为 3 小时

How is your idea valuable?

This week you'll learn to articulate and test your value proposition by drawing on three concepts: the strategy canvas, persona and minimum viable product (MVP). The strategy canvas emphasizes the uniqueness of your value proposition. The 'persona' represents who you think your typical customer is, which is useful for identifying real customers. The MVP is a simple prototype, which is a key tool to to get feedback from potential customers about the value you are providing them....
Reading
1 个视频 (总计 5 分钟), 4 个阅读材料, 2 个测验
Video1 个视频
Reading4 个阅读材料
Strategy Canvas: Mapping how you are different10分钟
Creating your first Persona and Customer Journey Map10分钟
Building a Minimum Viable Product (MVP)10分钟
Measuring and Learning from your MVP10分钟
3
完成时间(小时)
完成时间为 3 小时

How will you reach more customers?

This week we'll help you think beyond your first customers, to scaling up your business across multiple segments of customers. The core concepts for this module are the diffusion of innovation and developing partnerships....
Reading
1 个视频 (总计 3 分钟), 2 个阅读材料, 3 个测验
Reading2 个阅读材料
Growing your business: Segmenting and targeting your niches10分钟
Partners and resources10分钟
4
完成时间(小时)
完成时间为 3 小时

How profitable is your idea?

This week is an introduction to financial literacy. We'll show you how to build an income statement, how to develop financial models and financial forecasts. We'll also introduce you to some metrics to track the viability of your business that complement the traditional accounting metrics....
Reading
1 个视频 (总计 3 分钟), 3 个阅读材料, 2 个测验
Reading3 个阅读材料
Income Statements10分钟
Forecasts and models10分钟
Metrics10分钟
4.4
19 个审阅Chevron Right

热门审阅

创建者 RHJan 22nd 2017

I am loving it so far.\n\nMy only concerns are about the platform, would love to have a help chat or somebody who I can talk to.

创建者 RSAug 30th 2016

Its a great course for entrepreneurs before they get into the market with their idea's..

讲师

Avatar

Allya Koesoema

Lecturer
UNSW Business School
Avatar

Martin Bliemel

Senior Lecturer
UNSW Business School

关于 UNSW Sydney (The University of New South Wales)

UNSW Sydney, based in Sydney Australia, was established in 1949 and is one of Australia’s leading research and teaching universities with more than 50,000 students from over 120 countries. UNSW Sydney aspires to provide students with an outstanding educational experience, which both reflects our strong traditions of excellence, innovation and social justice, and builds on our strengths in scientific, technological and professional disciplines....

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