关于此课程： Starting a new business begins with an idea that needs to evolve through experimentation, iteration and interactions with people. This course is for existing and potential entrepreneurs who are looking for guidance and support to make their ‘great idea’ a reality. In addition to reviewing the basic principles of entrepreneurship, this course guides you through the process of actively validating your idea in the market. We encourage you to identify and communicate good opportunities and to create and capture value from these opportunities. By working through the course and completing the activities you’ll learn how to get feedback that systematically tests different parts of your business idea. You will learn how to do this through interacting with potential customers, suppliers, partners and investors outside the course. Along the way, you will also become more confident in pitching your idea. By the end of the course you should have a validated business idea that you can start right away.
制作方： 澳大利亚新南威尔士大学
教学方： Allya Koesoema, Lecturer
UNSW Business School
教学方： Martin Bliemel, Senior Lecturer
UNSW Business School
| 承诺学习时间 | 6周的学习，一周2-4小时 |
| 语言 | English |
| 如何通过 | 通过所有计分作业以完成课程。 |
| 用户评分 |
授课大纲
第 1 周
How can you learn entrepreneurship?
In the first week, you'll be learning about some basic concepts in entrepreneurship. Specifically we're going to introduce the business canvas and the lean method, two key frameworks that will be used to structure your activities throughout this course.
2 视频, 4 阅读材料
- Reading: About this course
- LTI Item: (OPTIONAL activity): How do you learn?
- 视频: Video: Introduction to the Course and Entrepreneurship (3 min)
- LTI Item: Activity: Are you ready to be an entrepreneur?
- Reading: Reading: Introduction to Entrepreneurship
- 视频: Video: How will your business idea evolve? The Lean Startup Method
- Reading: Activity: The Lean Startup Method and Business Model Canvas
- Peer Review: (Optional activity) Your first Business Model Canvas - Show it off to your peers!
- Reading: Reading: Mentors, who needs them?
- LTI Item: Offline Activity: Finding a mentor to validate your idea
- LTI Item: Activity: Lessons learned from your mentor
- LTI Item: (OPTIONAL activity): Ouch! Feedback can hurt. How sensitive are you?
第 2 周
How is your idea valuable?
This week you'll learn to articulate and test your value proposition by drawing on three concepts: the strategy canvas, persona and minimum viable product (MVP). The strategy canvas emphasizes the uniqueness of your value proposition. The 'persona' represents who you think your typical customer is, which is useful for identifying real customers. The MVP is a simple prototype, which is a key tool to to get feedback from potential customers about the value you are providing them.
1 视频, 4 阅读材料
- 视频: Video: How is your idea valuable?
- Reading: Strategy Canvas: Mapping how you are different
- Reading: Creating your first Persona and Customer Journey Map
- Reading: Building a Minimum Viable Product (MVP)
- Reading: Measuring and Learning from your MVP
- LTI Item: Offline Activity: Finding a potential customer to validate your value proposition
- LTI Item: Activity: Lessons learned from your customer
第 3 周
How will you reach more customers?
This week we'll help you think beyond your first customers, to scaling up your business across multiple segments of customers. The core concepts for this module are the diffusion of innovation and developing partnerships.
1 视频, 2 阅读材料
- 视频: Video: How will you reach more customers?
- Reading: Growing your business: Segmenting and targeting your niches
- Reading: Partners and resources
- LTI Item: Offline Activity: Finding a potential partner to validate the scalability of your idea
- LTI Item: Activity: Lessons learned from your partner
已评分: Midpoint Assignment: Self-assessing your Business Model Canvas
第 4 周
How profitable is your idea?
This week is an introduction to financial literacy. We'll show you how to build an income statement, how to develop financial models and financial forecasts. We'll also introduce you to some metrics to track the viability of your business that complement the traditional accounting metrics.
1 视频, 3 阅读材料
- 视频: Video: How profitable is your idea?
- Reading: Income Statements
- Reading: Forecasts and models
- Reading: Metrics
- LTI Item: Offline Activity: Finding a potential supplier
- LTI Item: Activity: Lessons learned from your supplier
第 5 周
Is investment capital right for you?
This week you'll learn some basic investment capital strategies for new ventures, illustrated using a simple capitalization table.
1 视频, 2 阅读材料
- 视频: Video: Is investment capital right for you?
- Reading: How will you finance your startup's growth?
- Reading: Valuations
- LTI Item: Offline Activity: Finding a potential investor
- LTI Item: Activity: Lessons learned from a potential investor
第 6 周
How will you pitch your idea?
This week pulls together all the elements and evidence of your business idea so far to develop a coherent and succinct business pitch
2 视频, 5 阅读材料
- 视频: Video: How will you pitch your idea?
- Reading: Pitch structure: What key ingredients do you need?
- Reading: Activity: Example pitch decks - Learning from the greats (& not so greats)
- Reading: Contextualising and delivering your pitch
- Reading: Activity: Example pitches - Learning from the greats (& not so greats)
- 视频: Watch UNSW students pitch 'crumplemap'
- Reading: Activity: Developing your pitch
- LTI Item: Exit survey
已评分: Final Assignment: Self-assessing your pitch
常见问题解答
运作方式
Coursework
Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.
Help from Your Peers
Connect with thousands of other learners and debate ideas, discuss course material, and get help mastering concepts.
Certificates
Earn official recognition for your work, and share your success with friends, colleagues, and employers.
制作方
澳大利亚新南威尔士大学
UNSW Sydney, based in Sydney Australia, was established in 1949 and is one of Australia’s leading research and teaching universities with more than 50,000 students from over 120 countries. UNSW Sydney aspires to provide students with an outstanding educational experience, which both reflects our strong traditions of excellence, innovation and social justice, and builds on our strengths in scientific, technological and professional disciplines.
评分和审阅
This is wonderful course.
Helps you a lot if you do not know anything about canvas or how to startup your idea.
This course is structured in an intuitive and easy to manage way. The lectures, who are clearly highly intelligent, package their knowledge in understandable and easy-to-grasp ways that are in no way alienating - which is what I initially expected the course would be.
Excellent Course!!