课程信息
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第 1 门课程(共 4 门)

100% 在线

立即开始,按照自己的计划学习。

可灵活调整截止日期

根据您的日程表重置截止日期。

完成时间大约为15 小时

建议:4 weeks of study, 2-3 hours/week...

英语(English)

字幕:英语(English)

您将获得的技能

Data AnalysisBusiness AnalyticsR ProgrammingPresentation

第 1 门课程(共 4 门)

100% 在线

立即开始,按照自己的计划学习。

可灵活调整截止日期

根据您的日程表重置截止日期。

完成时间大约为15 小时

建议:4 weeks of study, 2-3 hours/week...

英语(English)

字幕:英语(English)

教学大纲 - 您将从这门课程中学到什么

1
完成时间为 1 小时

Introduction to Strategic Business Analytics

4 个视频 (总计 11 分钟), 1 个阅读材料, 1 个测验
4 个视频
How to leverage data for value - from data to insight3分钟
1 个阅读材料
Dataset for practice quiz10分钟
1 个练习
Practice Quizz Module 116分钟
完成时间为 1 小时

Finding groups within Data

9 个视频 (总计 59 分钟), 1 个阅读材料, 1 个测验
9 个视频
Introduction to Customer Segmentation7分钟
Presentation of Pauline Glikman2分钟
Recital M2 - SKU example12分钟
Recital M2 - HR example8分钟
Recital M2 - Telecom example4分钟
Wrap-up: identifying groups within data2分钟
1 个阅读材料
Script and dataset files to replicate recitals10分钟
1 个练习
Quiz - Module 210分钟
2
完成时间为 1 小时

Factors leading to events

7 个视频 (总计 62 分钟), 1 个阅读材料, 1 个测验
7 个视频
Beyond the regression estimates: reporting effects in a visual way9分钟
Recital M3 - Credit score example9分钟
Recital M3 - HR example17分钟
Wrap-up: identifying causes to effects2分钟
1 个阅读材料
Script and dataset files to replicate recitals10分钟
1 个练习
Quiz - module 310分钟
3
完成时间为 1 小时

Predictions and Forecasting

10 个视频 (总计 67 分钟), 1 个阅读材料, 1 个测验
10 个视频
Predicting when an event will happen with survival analysis11分钟
Introduction to time series and seasonality6分钟
Recital M4 - Credit Score7分钟
Recital M4 - HR example9分钟
Recital M4 - Predictive maintenance example9分钟
Recital M4 - Chocolate Sales example8分钟
Wrap-up: forecasting events2分钟
1 个阅读材料
Script and dataset files to replicate recitals10分钟
1 个练习
Quiz Module 410分钟
4
完成时间为 3 小时

Recommendation production and prioritization

6 个视频 (总计 39 分钟), 2 个阅读材料, 1 个测验
6 个视频
One picture is worth a thousand words5分钟
Recital M5 - How to present your findings11分钟
Wrap-up: reporting your results4分钟
2 个阅读材料
Presentation Tips10分钟
Datasets for Peer Review Assignment10分钟
4.4
100 个审阅Chevron Right

56%

通过此课程获得实实在在的工作福利

来自企业战略分析基础的热门评论

创建者 PTOct 13th 2015

This course is excellent when it provides the citations very fit to theory. And I learned it in well organized structure of knowledge. Thank Prof. Glady and his team very much.

创建者 BBSep 28th 2017

Prof. Glady is an excellent lecturer. The course is very well produced, and the recitals were a great introduction to using code to solve business questions.

讲师

Avatar

Nicolas Glady

Associate professor, at ESSEC Business School
Marketing Department

关于 ESSEC商学院

For over a century, ESSEC has been developing a state-of-the-art educational program that gives the individual pride of place in its learning model, promoting the values of freedom, openness, innovation and responsibility. Preparing future managers to reconcile personal interests with collective responsibility, giving consideration to the common good in their decision-making, and weighing economic challenges against the social costs are some of the objectives ESSEC has set for itself. Its ultimate goal? To create a global world that has meaning for us all. ...

关于 战略业务分析 专项课程

This specialization is designed for students, business analysts, and data scientists who want to apply statistical knowledge and techniques to business contexts. We recommend that you have some background in statistics, R or another programming language, and familiarity with databases and data analysis techniques such as regression, classification, and clustering.We’ll cover a wide variety of analytics approaches in different industry domains. You’ll engage in hands-on case studies in real business contexts: examples include predicting and forecasting events, statistical customer segmentation, and calculating customer scores and lifetime value. We’ll also teach you how to take these analyses and effectively present them to stakeholders so your business can take action. The third course and the Capstone Project are designed in partnership with Accenture, one of the world’s best-known consulting, technology services, and outsourcing companies. You’ll learn about applications in a wide variety of sectors, including media, communications, public service,etc. By the end of this specialization, you’ll be able to use statistical techniques in R to develop business intelligence insights, and present them in a compelling way to enable smart and sustainable business decisions. You’ll earn a Specialization Certificate from one of the world’s leading business schools and learn from two of Europe’s leading professors in business analytics and marketing....
战略业务分析

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