课程信息

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学生职业成果

56%

通过此课程获得实实在在的工作福利
可分享的证书
完成后获得证书
100% 在线
立即开始,按照自己的计划学习。
第 1 门课程(共 4 门)
可灵活调整截止日期
根据您的日程表重置截止日期。
完成时间大约为8 小时
英语(English)
字幕:英语(English)

您将获得的技能

Data AnalysisBusiness AnalyticsR ProgrammingPresentation

学生职业成果

56%

通过此课程获得实实在在的工作福利
可分享的证书
完成后获得证书
100% 在线
立即开始,按照自己的计划学习。
第 1 门课程(共 4 门)
可灵活调整截止日期
根据您的日程表重置截止日期。
完成时间大约为8 小时
英语(English)
字幕:英语(English)

提供方

ESSEC商学院 徽标

ESSEC商学院

教学大纲 - 您将从这门课程中学到什么

内容评分Thumbs Up85%(1,730 个评分)Info
1

1

完成时间为 1 小时

Introduction to Strategic Business Analytics

完成时间为 1 小时
4 个视频 (总计 11 分钟), 1 个阅读材料, 1 个测验
4 个视频
Becoming a Business Analytics expert1分钟
Why? It is all about value not data3分钟
How to leverage data for value - from data to insight3分钟
1 个阅读材料
Dataset for practice quiz10分钟
1 个练习
Practice Quizz Module 116分钟
完成时间为 1 小时

Finding groups within Data

完成时间为 1 小时
9 个视频 (总计 59 分钟), 1 个阅读材料, 1 个测验
9 个视频
Basic clustering using ad-hoc techniques: the example of product management5分钟
Identifying groups within data: what's the intuition behind clustering? The example of HR Analytics11分钟
Introduction to Customer Segmentation7分钟
Presentation of Pauline Glikman2分钟
Recital M2 - SKU example12分钟
Recital M2 - HR example8分钟
Recital M2 - Telecom example4分钟
Wrap-up: identifying groups within data2分钟
1 个阅读材料
Script and dataset files to replicate recitals10分钟
1 个练习
Quiz - Module 210分钟
2

2

完成时间为 1 小时

Factors leading to events

完成时间为 1 小时
7 个视频 (总计 62 分钟), 1 个阅读材料, 1 个测验
7 个视频
Why use Business Analytics to understand the relationship between causes and consequences10分钟
Understanding what distinguishes two categories9分钟
Beyond the regression estimates: reporting effects in a visual way9分钟
Recital M3 - Credit score example9分钟
Recital M3 - HR example17分钟
Wrap-up: identifying causes to effects2分钟
1 个阅读材料
Script and dataset files to replicate recitals10分钟
1 个练习
Quiz - module 310分钟
3

3

完成时间为 1 小时

Predictions and Forecasting

完成时间为 1 小时
10 个视频 (总计 67 分钟), 1 个阅读材料, 1 个测验
10 个视频
Predicting events: sales, defaults, risks, churn, etc.3分钟
Using classification and regression techniques to forecast6分钟
Predicting when an event will happen with survival analysis11分钟
Introduction to time series and seasonality6分钟
Recital M4 - Credit Score7分钟
Recital M4 - HR example9分钟
Recital M4 - Predictive maintenance example9分钟
Recital M4 - Chocolate Sales example8分钟
Wrap-up: forecasting events2分钟
1 个阅读材料
Script and dataset files to replicate recitals10分钟
1 个练习
Quiz Module 410分钟
4

4

完成时间为 3 小时

Recommendation production and prioritization

完成时间为 3 小时
6 个视频 (总计 39 分钟), 2 个阅读材料, 1 个测验
6 个视频
It's all about the story11分钟
One slide / One idea4分钟
One picture is worth a thousand words5分钟
Recital M5 - How to present your findings11分钟
Wrap-up: reporting your results4分钟
2 个阅读材料
Presentation Tips10分钟
Datasets for Peer Review Assignment10分钟

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关于 战略业务分析 专项课程

This specialization is designed for students, business analysts, and data scientists who want to apply statistical knowledge and techniques to business contexts. We recommend that you have some background in statistics, R or another programming language, and familiarity with databases and data analysis techniques such as regression, classification, and clustering.We’ll cover a wide variety of analytics approaches in different industry domains. You’ll engage in hands-on case studies in real business contexts: examples include predicting and forecasting events, statistical customer segmentation, and calculating customer scores and lifetime value. We’ll also teach you how to take these analyses and effectively present them to stakeholders so your business can take action. The third course and the Capstone Project are designed in partnership with Accenture, one of the world’s best-known consulting, technology services, and outsourcing companies. You’ll learn about applications in a wide variety of sectors, including media, communications, public service,etc. By the end of this specialization, you’ll be able to use statistical techniques in R to develop business intelligence insights, and present them in a compelling way to enable smart and sustainable business decisions. You’ll earn a Specialization Certificate from one of the world’s leading business schools and learn from two of Europe’s leading professors in business analytics and marketing....
战略业务分析

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