Chevron Left
返回到 企业战略分析基础

学生对 ESSEC商学院 提供的 企业战略分析基础 的评价和反馈

627 个评分
148 条评论


Who is this course for? This course is designed for students, business analysts, and data scientists who want to apply statistical knowledge and techniques to business contexts. For example, it may be suited to experienced statisticians, analysts, engineers who want to move more into a business role. You will find this course exciting and rewarding if you already have a background in statistics, can use R or another programming language and are familiar with databases and data analysis techniques such as regression, classification, and clustering. However, it contains a number of recitals and R Studio tutorials which will consolidate your competences, enable you to play more freely with data and explore new features and statistical functions in R. With this course, you’ll have a first overview on Strategic Business Analytics topics. We’ll discuss a wide variety of applications of Business Analytics. From Marketing to Supply Chain or Credit Scoring and HR Analytics, etc. We’ll cover many different data analytics techniques, each time explaining how to be relevant for your business. We’ll pay special attention to how you can produce convincing, actionable, and efficient insights. We'll also present you with different data analytics tools to be applied to different types of issues. By doing so, we’ll help you develop four sets of skills needed to leverage value from data: Analytics, IT, Business and Communication. By the end of this MOOC, you should be able to approach a business issue using Analytics by (1) qualifying the issue at hand in quantitative terms, (2) conducting relevant data analyses, and (3) presenting your conclusions and recommendations in a business-oriented, actionable and efficient way. Prerequisites : 1/ Be able to use R or to program 2/ To know the fundamentals of databases, data analysis (regression, classification, clustering) We give credit to Pauline Glikman, Albane Gaubert, Elias Abou Khalil-Lanvin (Students at ESSEC BUSINESS SCHOOL) for their contribution to this course design....



Oct 12, 2015

This course is excellent when it provides the citations very fit to theory. And I learned it in well organized structure of knowledge. Thank Prof. Glady and his team very much.


Sep 28, 2020

The course contains the in-depth knowledge which helps to learn more about the business analytics. The assignments will test your presentation skills and creativity skills


101 - 企业战略分析基础 的 125 个评论(共 145 个)

创建者 Prathibha R

May 16, 2017

I found the examples uninspiring. And the instructor has a thick accent which made me go over the material a couple times.

创建者 Gajanan G

May 19, 2020

Recitals make this course complete and more understandable. Recitals also help to learn and practice R with R studio.

创建者 Nidhi P

Apr 16, 2020

More examples and the information is very high level, maybe a bit more detail would be nice.

创建者 Francisco I S R

Jun 10, 2017

Nice introduction! very nicely presented, may more material to consult would be nice.

创建者 Tristan H

Apr 19, 2020

Très bon cours qui permet d'acquérir les fondamentaux en Business Analytics

创建者 Triboulet P

May 21, 2016

Excellente méthode pédagogique sur un sujet un peu technique mais passionna

创建者 Ezennajiego c J

Sep 10, 2020

A beautiful well rounded course. It's quite incisive and multi-dimensional

创建者 Manuel P

Mar 10, 2019

Data for last exam not usable. Topics are nice and explanation revealing

创建者 Wendy B

Apr 11, 2016

This course is great, but I would NOT pay for the specialization.

创建者 Sohan B

May 6, 2020

Comprehensive course for covering basics of business analytics

创建者 Ram R

Oct 10, 2015

good course. Can focus more on practical aspects


May 4, 2020

Examples are quite excellent to work on.

创建者 arun k

Oct 26, 2015

Great course. well presented

创建者 Clément H

Jan 10, 2016

Thoughtful and practical !


Sep 24, 2018

Very informative videos

创建者 Phan T B

Sep 18, 2016

Nice and helpful course

创建者 Ivy R

May 11, 2020

I like this course.

创建者 Jose L

Oct 16, 2015

They do it easy

创建者 Tarun B

Aug 1, 2018

Overall good.

创建者 Mohammed S S

Jan 2, 2021

Good start


Nov 17, 2017


创建者 Hugo C T

Dec 21, 2015


创建者 William F

Apr 13, 2016


创建者 Vladimir K

Apr 5, 2021

This course in general is quite interesting for business analysts: you will learn several easy but efficient data analysis tricks and techniques, and business outcome is always in the focus, which is very important. Data driven analysts quite often forget about business, so it will help you to focus more on business outcome. But there are multiple problems in this course. *sigh* First one is very low quality of the R code. Looks like instructors never heard about code style, good naming practices and code organisation. Code is written by amateur analyst, all the data sets will be named "data" in the same script, code is messy and inaccurate. You teach the people, show them how proffesional code look like in R! Second one -- poor quality of the queezes in the course -- they all require trivial -- you just need to correct the R script to pass. It doesn't bring any addititional value to the material you've just learned. And third drawback -- small amount of real students and a lot of cheaters, who submit random stuff and copy-paste your work after that. I see it for the first time on coursera(