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返回到 Strategic Innovation: Building and Sustaining Innovative Organizations

学生对 伊利诺伊大学香槟分校 提供的 Strategic Innovation: Building and Sustaining Innovative Organizations 的评价和反馈

4.8
290 个评分
49 个审阅

课程概述

Innovation strategy is about creating unique value for consumers by delivering a great product that satisfies their needs and capturing value back from consumers. At the core of a successful innovation strategy is a great product concept. Product is an all-encompassing term that includes physical goods, intangible services, and even ideas. There are three pillars to a successful product strategy: a clear understanding of (a) the target customers (WHO), (b) the specific elements of the product offering (WHAT) that satisfies consumer needs and dovetails with company capabilities, and (c) the tactical plans to reach end consumers (HOW). The value proposition has to be embedded in a coherent business model in order to create and capture value. But well-laid innovation plans can go awry without a consideration of the business ecosystem that includes competitors, collaborators, including suppliers, distributors, and retailers, or the contextual environment in which the company operates. In an interdependent world, fostering an integrated ecosystem is critically important for companies interested in maximizing the odds of innovation success. Drawing from many years of research, this course will offer a set of frameworks, tools, and concepts in order to develop innovative strategies in a holistic way so as to achieve leadership positions....

热门审阅

T

Nov 05, 2019

I very much enjoyed completing my first course in coursera! It was very convenient with my schedule and I will be continuing these courses until I receive full completion in this particular course.

GL

Feb 21, 2019

The course is great! The product cycle, business model and the tool that this Innovation course offers makes total sense and are useful to help you track your way to success on innovation segment.

筛选依据:

26 - Strategic Innovation: Building and Sustaining Innovative Organizations 的 46 个评论(共 46 个)

创建者 Hani A

Oct 04, 2018

Really Great Course

创建者 Mariana I

Sep 17, 2018

Good course to start understanding how innovation works and its impact.

创建者 Emeka J E

Apr 25, 2019

Great and empowering course for innovation.

创建者 Alejandra A A

May 13, 2019

The course provides valuable insights and tools with which get to a better understanding of the process of sustainable innovation and competition.

创建者 Kyoung H P

Apr 15, 2019

This class is an innovative course! I enjoyed a lot during taking the course!

创建者 zubin v

Apr 16, 2019

Excellent. Practical. Put to Use immediately

创建者 Andriy V

Apr 22, 2019

Amazing professors, amazing content, well worth your time!

创建者 Swapnil D

Jun 24, 2019

I absolutely liked this course. The content is very relevant and is well paced for self-learning. I would highly recommend to anyone who wants to understand strategic innovation.

创建者 Randy R

May 07, 2019

Professor Love does an outstanding job with this course! Excellent!

创建者 Janis D

Aug 20, 2019

Good lecturer and many usefull examples. Good, interesting language. Almoust no blablabla

创建者 Timothy A A

Nov 05, 2019

I very much enjoyed completing my first course in coursera! It was very convenient with my schedule and I will be continuing these courses until I receive full completion in this particular course.

创建者 Andrés B R

Oct 14, 2019

Excelente

创建者 Ajeeth A

Oct 04, 2019

Great introductory material to those unfamiliar to business concepts. Great examples and structure to the course, I highly recommend this to all prospective learners.

创建者 Giacomo M

Oct 07, 2019

Good course, proper contents fit in the right time frame and packages.

创建者 Hernan M

Feb 27, 2019

The best way to continuous learning and improve yourself and from the best!

创建者 Anil

Aug 10, 2017

good course

创建者 Oziel C

Oct 22, 2017

I would like to have more readings available in order to reinforce the learning.

创建者 Hammad S

Nov 05, 2018

Exceptional!!!

Learned many thing connected to strategic innovation and planning.

创建者 YAN B

Jun 01, 2019

This course is fairly good, while a little difficult for beginners to learn.

创建者 Refaat M E E S A

Jun 09, 2019

i enjoyed it very much

创建者 Bradley J S

Sep 03, 2019

I thought the class was well formatted and the instructor made some really thought provoking moments. I would say an improvement that could be made would be to updated the material a bit as many of the references were quite dated.