课程信息

100% 在线

立即开始,按照自己的计划学习。

可灵活调整截止日期

根据您的日程表重置截止日期。

初级

完成时间大约为11 小时

建议:7 hours/week...

英语(English)

字幕:英语(English)

您将学到的内容有

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    Identifying the forces that shape competition for economic exchanges

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    Analysing the sources of value in company offerings and how do segment markets in order to create value

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    Developing strategic options that are suitable, feasible, and acceptable

您将获得的技能

Competitor AnalysisValue PropositionPorter'S Five Forces AnalysisCustomer analysis

100% 在线

立即开始,按照自己的计划学习。

可灵活调整截止日期

根据您的日程表重置截止日期。

初级

完成时间大约为11 小时

建议:7 hours/week...

英语(English)

字幕:英语(English)

教学大纲 - 您将从这门课程中学到什么

1
完成时间为 3 小时

The importance of value for competitive strategy

This week you will be introduced to the strategy framework that captures the components of competitive strategy. The components of competitive strategy are: strategy content, internal strategy context, and external strategy context. You will develop an understanding of how those components contribute to value creation and value capture. You will gain understanding of the key characteristics of competitive strategy, starting with two foundational topics: First, we will establish that organisations are all about value creation. You will understand what value means, and also how value creation has become a central topic in organisations. Second, you will learn about what strategy actually is and what the characteristics of competitive strategy are. ...
5 个视频 (总计 24 分钟), 5 个阅读材料, 2 个测验
5 个视频
Week 1 outline1分钟
The nature of value7分钟
What is competitive strategy?9分钟
Week 1 - Habit Corner1分钟
5 个阅读材料
Become a Global MBA learner1分钟
Course overview1分钟
Learning activities3分钟
Value and opportunity10分钟
Key elements of strategy10分钟
2 个练习
Recall30分钟
Week 1 Quiz
2
完成时间为 2 小时

Know your Customers and Competitors

This week you will learn to analyse the aspects of the external strategy context directly related to your business: customers and competitors. You will learn how to conduct customer segmentation and targeting, assess the competitive landscape in an industry, and know which factors affect the degree of competition in an industry....
3 个视频 (总计 20 分钟), 2 个阅读材料, 2 个测验
3 个视频
Customer analysis and segmentation8分钟
Competitor analysis9分钟
2 个阅读材料
Conducting customer analysis20分钟
Understanding competitor behaviour20分钟
2 个练习
Recall15分钟
Week 2 quiz
3
完成时间为 2 小时

Know your industry

This week you will continue to look at the external strategy context, this time analysing the industry and the broader macro-environment. You will learn how to discover the stakeholders that affect your industry, know which industry forces affect competitive strategies,and identify which macro-environmental factors affect competitive strategies. You will develop understanding of the Porter's 5 Forces framework to analyse the forces in the industry context. You will also learn how to conduct a PESTEL analysis to assess the impact of Political, Economic, Social, Technological, Environmental/physical and Legal (PESTEL) factors on business....
3 个视频 (总计 19 分钟), 2 个阅读材料, 2 个测验
3 个视频
Know the forces that drive your industry9分钟
Macro-environmental factors7分钟
2 个阅读材料
Porter's five (5) forces20分钟
Global trends20分钟
2 个练习
Recall30分钟
Week 3
4
完成时间为 3 小时

Know your competitive options

This week, you will focus on the competitive strategy content. you will learn about the so-called generic competitive strategies, which are also often called positioning strategies. After conducting customer segmentation, competitor analysis, and a macro-environmental scan, you have to decide which competitive strategy and strategic positioning is most promising in your industry and for the respective segments: differentiating your products based on provided benefits or following a low cost strategy?You will develop skills to help you understand how to position your organisation as a value for money provider by being a cost leader in the market, and how to become a differentiated provider. ...
4 个视频 (总计 25 分钟), 3 个阅读材料, 2 个测验
4 个视频
Generic competitive strategies5分钟
Differentiation (+ Focus)6分钟
Cost Leadership (+ Focus)8分钟
3 个阅读材料
Strategic positioning20分钟
Differentiation strategies: A case study20分钟
Examples of cost leadership20分钟
2 个练习
Recall30分钟
Week 4
5
完成时间为 2 小时

Know your organisation

This week, you will learn how to analyse your organisation’s strategic options. You will understand the importance of strategic fit and how to achieve it. You will learn how to assess key capabilities to competitive strategy, and evaluate and choose between strategic options. You will learn about a set of criteria and frameworks, based on the Resource Based View, to evaluate capabilities and strategic options to achieve competitive advantage....
4 个视频 (总计 22 分钟), 3 个阅读材料, 2 个测验
4 个视频
Internal and external fit6分钟
The resource-based view on strategy7分钟
Option evaluation5分钟
3 个阅读材料
A systems thinking approach to strategic fit20分钟
VRIO and its application20分钟
Evaluating strategic options20分钟
2 个练习
Recall30分钟
Week 530分钟
6
完成时间为 3 小时

Develop and evaluate your strategic options

This week, you will be introduced to the idea of ambidexterity and the need to set up your strategy to exploit current advantages and opportunities, while simultaneously using your resources & capabilities to form new advantages. This week you will learn how to develop growth strategies for your organisation by thinking about your organisation as a portfolio of businesses. You will learn about analytical frameworks such as the growth share matrix and the Ansoff matrix. You will learn how to come up with new value offerings for your customers by applying blue ocean thinking to create value propositions....
4 个视频 (总计 21 分钟), 3 个阅读材料, 2 个测验
4 个视频
Portfolio analysis / ambidexterity5分钟
Creating value through firm growth / The Ansoff matrix5分钟
Blue Ocean strategy overview / Value innovation6分钟
3 个阅读材料
Ambidexterity and corporate failure20分钟
The Ansoff matrix20分钟
Blue ocean strategy20分钟
2 个练习
Recall30分钟
Week 6

讲师

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Associate Professor Ralf Wilden

Department of Marketing
Macquarie University

关于 麦考瑞大学

Macquarie is ranked among the top one per cent of universities in the world, and with a 5-star QS rating, we are recognised for producing graduates who are among the most sought-after professionals in the world. Since our foundation 54 years ago, we have aspired to be a different type of university: one focused on fostering collaboration between students, academics, industry and society....

关于 Strategising: Management for Global Competitive Advantage 专项课程

Leaders must have the ability to develop and deploy effective strategies. This specialisation will prepare you to be the strategic change-maker capable of enabling your organisation to compete into the future. You will learn: how to think strategically to make your organisation more competitive (Be Competitive); how crucial it now is for supply chains to effectively meet customer demands (Be Global); how to leverage technology and innovation to disrupt and reshape your organisation (Be Disruptive); and how to make a positive contribution to the world while effectively maintaining the bottom line (Be Sustainable)....
Strategising: Management for Global Competitive Advantage

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