课程信息

100% 在线

立即开始,按照自己的计划学习。

可灵活调整截止日期

根据您的日程表重置截止日期。

初级

完成时间大约为17 小时

建议:6 hours/week...

英语(English)

字幕:英语(English)

您将学到的内容有

  • Check

    Identifying the forces that shape competition for economic exchanges

  • Check

    Analysing the sources of value in company offerings and how do segment markets in order to create value

  • Check

    Developing strategic options that are suitable, feasible, and acceptable

您将获得的技能

Competitor AnalysisValue PropositionPorter'S Five Forces AnalysisCustomer analysis

100% 在线

立即开始,按照自己的计划学习。

可灵活调整截止日期

根据您的日程表重置截止日期。

初级

完成时间大约为17 小时

建议:6 hours/week...

英语(English)

字幕:英语(English)

教学大纲 - 您将从这门课程中学到什么

1
完成时间为 3 小时

The importance of value for competitive strategy

This week you will be introduced to the strategy framework that captures the components of competitive strategy. The components of competitive strategy are: strategy content, internal strategy context, and external strategy context. You will develop an understanding of how those components contribute to value creation and value capture. You will gain understanding of the key characteristics of competitive strategy, starting with two foundational topics: First, we will establish that organisations are all about value creation. You will understand what value means, and also how value creation has become a central topic in organisations. Second, you will learn about what strategy actually is and what the characteristics of competitive strategy are. ...
5 个视频 (总计 24 分钟), 6 个阅读材料, 2 个测验
5 个视频
Week 1 outline1分钟
The nature of value7分钟
What is competitive strategy?9分钟
Habit Corner1分钟
6 个阅读材料
Special welcome to beta testers10分钟
Become a Global MBA learner1分钟
Course overview1分钟
Learning activities and assessment1分钟
Value and opportunity10分钟
Key elements of strategy10分钟
2 个练习
Recall30分钟
Week 1 Quiz
2
完成时间为 2 小时

Know your Customers and Competitors

This week you will learn to analyse the aspects of the external strategy context directly related to your business: customers and competitors. You will learn how to conduct customer segmentation and targeting, assess the competitive landscape in an industry, and know which factors affect the degree of competition in an industry....
3 个视频 (总计 20 分钟), 2 个阅读材料, 2 个测验
3 个视频
Customer analysis and segmentation8分钟
Competitor analysis9分钟
2 个阅读材料
Conducting customer analysis10分钟
Understanding competitor behaviour10分钟
2 个练习
Practice quiz30分钟
Week 2 quiz
3
完成时间为 2 小时

Know your industry

This week you will continue to look at the external strategy context, this time analysing the industry and the broader macro-environment. You will learn how to discover the stakeholders that affect your industry, know which industry forces affect competitive strategies,and identify which macro-environmental factors affect competitive strategies. You will develop understanding of the Porter's 5 Forces framework to analyse the forces in the industry context. You will also learn how to conduct a PESTEL analysis to assess the impact of Political, Economic, Social, Technological, Environmental/physical and Legal (PESTEL) factors on business....
3 个视频 (总计 19 分钟), 2 个阅读材料, 2 个测验
3 个视频
Know the forces that drive your industry9分钟
Macro-environmental factors7分钟
2 个阅读材料
Porter's 5 Forces10分钟
Global trends15分钟
2 个练习
Week 3 Recall30分钟
Week 3 Quiz
4
完成时间为 3 小时

Know your competitive options

This week, you will focus on the competitive strategy content. you will learn about the so-called generic competitive strategies, which are also often called positioning strategies. After conducting customer segmentation, competitor analysis, and a macro-environmental scan, you have to decide which competitive strategy and strategic positioning is most promising in your industry and for the respective segments: differentiating your products based on provided benefits or following a low cost strategy?You will develop skills to help you understand how to position your organisation as a value for money provider by being a cost leader in the market, and how to become a differentiated provider. ...
4 个视频 (总计 25 分钟), 3 个阅读材料, 2 个测验
4 个视频
Generic competitive strategies5分钟
Differentiation (+ Focus)6分钟
Cost Leadership (+ Focus)8分钟
3 个阅读材料
Strategic positioning10分钟
Differentiation strategies: A case study20分钟
Examples of cost leadership20分钟
2 个练习
Week 4 Recall30分钟
Week 4 Quiz

讲师

Avatar

Associate Professor Ralf Wilden

Department of Marketing
Macquarie University

关于 麦考瑞大学

Macquarie is ranked among the top one per cent of universities in the world, and with a 5-star QS rating, we are recognised for producing graduates who are among the most sought-after professionals in the world. Since our foundation 54 years ago, we have aspired to be a different type of university: one focused on fostering collaboration between students, academics, industry and society....

关于 Strategising: Management for Global Competitive Advantage 专项课程

Leaders must have the ability to develop and deploy effective strategies. This specialisation will prepare you to be the strategic change-maker capable of enabling your organisation to compete into the future. You will learn: how to think strategically to make your organisation more competitive (Be Competitive); how crucial it now is for supply chains to effectively meet customer demands (Be Global); how to leverage technology and innovation to disrupt and reshape your organisation (Be Disruptive); and how to make a positive contribution to the world while effectively maintaining the bottom line (Be Sustainable)....
Strategising: Management for Global Competitive Advantage

常见问题

  • 注册以便获得证书后,您将有权访问所有视频、测验和编程作业(如果适用)。只有在您的班次开课之后,才可以提交和审阅同学互评作业。如果您选择在不购买的情况下浏览课程,可能无法访问某些作业。

  • 您注册课程后,将有权访问专项课程中的所有课程,并且会在完成课程后获得证书。您的电子课程证书将添加到您的成就页中,您可以通过该页打印您的课程证书或将其添加到您的领英档案中。如果您只想阅读和查看课程内容,可以免费旁听课程。

还有其他问题吗?请访问 学生帮助中心