课程信息
8,789 次近期查看

100% 在线

立即开始,按照自己的计划学习。

可灵活调整截止日期

根据您的日程表重置截止日期。

初级

完成时间大约为9 小时

建议:13 hours/week...

英语(English)

字幕:英语(English)

您将学到的内容有

  • Check

    Identifying the forces that shape competition for economic exchanges

  • Check

    Analysing the sources of value in company offerings and how do segment markets in order to create value

  • Check

    Developing strategic options that are suitable, feasible, and acceptable

您将获得的技能

Competitor AnalysisValue PropositionPorter'S Five Forces AnalysisCustomer analysis

100% 在线

立即开始,按照自己的计划学习。

可灵活调整截止日期

根据您的日程表重置截止日期。

初级

完成时间大约为9 小时

建议:13 hours/week...

英语(English)

字幕:英语(English)

教学大纲 - 您将从这门课程中学到什么

1
完成时间为 3 小时

The importance of value for competitive strategy

5 个视频 (总计 24 分钟), 4 个阅读材料, 2 个测验
5 个视频
Week 1 outline1分钟
The nature of value7分钟
What is competitive strategy?9分钟
Week 1 - Habit Corner1分钟
4 个阅读材料
Course overview1分钟
Learning activities3分钟
Value and opportunity10分钟
Key elements of strategy10分钟
2 个练习
Recall30分钟
Week 1 Quiz1小时
2
完成时间为 2 小时

Know your Customers and Competitors

3 个视频 (总计 20 分钟), 2 个阅读材料, 2 个测验
3 个视频
Customer analysis and segmentation8分钟
Competitor analysis9分钟
2 个阅读材料
Conducting customer analysis20分钟
Understanding competitor behaviour20分钟
2 个练习
Recall15分钟
Week 2 quiz1小时
3
完成时间为 2 小时

Know your industry

3 个视频 (总计 19 分钟), 2 个阅读材料, 2 个测验
3 个视频
Know the forces that drive your industry9分钟
Macro-environmental factors7分钟
2 个阅读材料
Porter's five (5) forces20分钟
Global trends20分钟
2 个练习
Recall30分钟
Week 31小时
4
完成时间为 3 小时

Know your competitive options

4 个视频 (总计 25 分钟), 3 个阅读材料, 2 个测验
4 个视频
Generic competitive strategies5分钟
Differentiation (+ Focus)6分钟
Cost Leadership (+ Focus)8分钟
3 个阅读材料
Strategic positioning20分钟
Differentiation strategies: A case study20分钟
Examples of cost leadership20分钟
2 个练习
Recall30分钟
Week 41小时
5.0
9 个审阅Chevron Right

来自Strategic management: Be competitive的热门评论

创建者 RBOct 17th 2019

The lectures were very informative and easy to understand.

讲师

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Associate Professor Ralf Wilden

Department of Marketing
Macquarie University

立即开始攻读硕士学位

此 课程 隶属于 麦考瑞大学 提供的 100% 在线 Global Master of Business Administration (Global MBA)。如果您被录取参加全部课程,您的课程将计入您的学位学习进程。

关于 麦考瑞大学

Macquarie is ranked among the top one per cent of universities in the world, and with a 5-star QS rating, we are recognised for producing graduates who are among the most sought-after professionals in the world. Since our foundation 54 years ago, we have aspired to be a different type of university: one focused on fostering collaboration between students, academics, industry and society....

关于 Strategising: Management for Global Competitive Advantage 专项课程

Leaders must have the ability to develop and deploy effective strategies. This specialisation will prepare you to be the strategic change-maker capable of enabling your organisation to compete into the future. You will learn: how to think strategically to make your organisation more competitive (Be Competitive); how crucial it now is for supply chains to effectively meet customer demands (Be Global); how to leverage technology and innovation to disrupt and reshape your organisation (Be Disruptive); and how to make a positive contribution to the world while effectively maintaining the bottom line (Be Sustainable)....
Strategising: Management for Global Competitive Advantage

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