The ability to think strategically in today’s global, high-tech business environment is critical to ensuring your organisation survives – and grows – into the future. By breaking down business strategy and value creation to its essential elements, you’ll develop your strategic thinking skills. And through structured learning activities including video lectures, quizzes, discussion prompts and written assessments you’ll discover how to improve your organisation’s competitiveness. This course focuses on the key principles behind the latest thinking in value co-creation, strategy and marketing, and teaches you how to apply them. By learning how to continuously plan, monitor, analyse and assess all that is necessary for an organisation to meet its goals and objectives, you will be better prepared to take your organisation forward in a viable strategic direction.
Macquarie is ranked among the top one per cent of universities in the world, and with a 5-star QS rating, we are recognised for producing graduates who are among the most sought-after professionals in the world. Since our foundation 54 years ago, we have aspired to be a different type of university: one focused on fostering collaboration between students, academics, industry and society.
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来自STRATEGIC MANAGEMENT: BE COMPETITIVE的热门评论
This course covers a lot of concepts and frameworks on a introductory basis, and plenty of examples to give the learner balanced learning perspectives and real world applications
The course has really helped me bu giving me ideas in evaluating the condition of the organisation as well as markets
Great Learning new subjects, will have overarching improvement in my understanding of the subject . Thanks
I love how this course expanded my horizons on the area of strategic management and innovation thinking.
关于 Strategising: Management for Global Competitive Advantage 专项课程