This course will prepare you for making strategic decisions specifically about innovation. It will give you an understanding of why firms innovate, why and how they compete on innovation, and what role innovation plays in shaping the strategic decisions of companies. You will learn how to source innovation, the types and patterns of innovation, how to compete in dynamic standards battles and how to gain dominance, how to protect innovation from imitation, and the crucial question of timing - a new product launch and market entry.
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来自STRATEGIC MANAGEMENT OF INNOVATION的热门评论
Amazing Course! I have learnt so much and will be able to use the knowledge I have gained for the creation of my tech start-up.
Excellent materials, well-chosen exercises and evaluations. The professor was engaging and clear. I would recommend.
It explores extremely interesting and useful insights for those looking for professional development
Excellent topics and ideas. I can see myself making use of this knowledge on everything I do
I enjoyed every video and cherished every reading. This course has been truly enriching.
great class. like how the focus was on the financial practicality of innovation.
Good course and content. Interview videos and question phrasing could be better
HEC Paris, founded in 1881 by the Paris Chamber of Commerce and Industry, is one of France’s oldest elite higher education Grandes Ecoles. Throughout its 130-year history, HEC Paris has consistently attracted individuals highly capable and talented, innovative and entrepreneurial, ambitious and open-minded, capable of becoming architects of a responsible world. What makes HEC unique is its conviction shared by the HEC community: knowledge determines the freedom and entrepreneurship required for a better world.
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