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Strategic Management of Innovation, 巴黎高等商学院

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This course will prepare you for making strategic decisions specifically about innovation. It will give you an understanding of why firms innovate, why and how they compete on innovation, and what role innovation plays in shaping the strategic decisions of companies. You will learn how to source innovation, the types and patterns of innovation, how to compete in dynamic standards battles and how to gain dominance, how to protect innovation from imitation, and the crucial question of timing - a new product launch and market entry. This course is part of the HEC Paris MSc in Innovation and Entrepreneurship. If you are admitted to the online Master, your coursework will count towards your degree program....

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创建者 Jerome Tierrie

Feb 04, 2018

Nice cases study!