Chevron Left
返回到 战略管理

战略管理, 哥本哈根商学院

2,179 个评分
509 个审阅


The world of business strategy is in transition. What used to work doesn't anymore -- not necessarily. This course prepares you to think strategically in an age when companies like Apple, Google, and Microsoft have become more valuable (in market cap terms) than companies like Exxon. Today, business value and competitive advantage arise more often from consumer perceptions of what is "cool" than from physical assets or economies of scale. In this course -- the first of a three-course specialization tailored specifically for the age of creativity and innovation -- you will gear up for the challenges of strategy formulation and implementation in a 21st century business. After taking the course, you'll be able to: - Explain why "doing" strategy is considered "the high point of managerial activity" (Mintzberg); - Recognize and avoid the old, tired ideas about strategy that are still out there, so you can adopt fresher, better ideas; - Point out how doing strategy has changed because of advancing technology and globalization; - Prepare for the Capstone Project for the Strategic Management and Innovation Specialization...


创建者 TV

Sep 21, 2016

I liked the course a lot, the references were great and gave me great insight about Strategic Management. The lecturer was really good, specially if you compare him to the one in Strategy Formulation.

创建者 S

May 13, 2017

Awesome Course. Very well explanation of the concepts and the material content is fabulous. I will definitely recommend this course to my contacts who are interested in pursuing business strategy.


497 个审阅

创建者 Srinath Rangarajan

Apr 22, 2019

Well structured and case study based learning has made the learning experience more apt.

创建者 David Creony H. Javier

Apr 16, 2019

Insights were exceptional. Very recommended!

创建者 Anivaldo Pereira Santiago

Apr 12, 2019

Curso simplesmente EXCEPCIONAL, aborda a estratégia empresarial com uma visão crítica muito inteligente. Fiquei motivado para concluir a especialização da CBS.

创建者 Alexander Zadirov

Apr 11, 2019

I found this course abit too basic and theoretical with frequent reference to a toilet brush production business

创建者 Carina Schug

Apr 08, 2019

Interesting topics wi


Apr 08, 2019


创建者 Maria Gomez Moriano

Apr 07, 2019


创建者 Meeta Arora

Apr 03, 2019

Thank You!

创建者 Karan dev

Mar 24, 2019


创建者 G Sridhar

Mar 16, 2019

Strategic Management by Denmark's Copenhagen school Management has excellent course content , passes on great strategic and tactical experience to learners and professions from Industries. It sharpens the acumen for strategy formulation & development .