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学生对 哥本哈根商学院 提供的 战略管理 的评价和反馈

4.7
stars
2,501 个评分
565 条评论

课程概述

The world of business strategy is in transition. What used to work doesn't anymore -- not necessarily. This course prepares you to think strategically in an age when companies like Apple, Google, and Microsoft have become more valuable (in market cap terms) than companies like Exxon. Today, business value and competitive advantage arise more often from consumer perceptions of what is "cool" than from physical assets or economies of scale. In this course -- the first of a three-course specialization tailored specifically for the age of creativity and innovation -- you will gear up for the challenges of strategy formulation and implementation in a 21st century business. After taking the course, you'll be able to: - Explain why "doing" strategy is considered "the high point of managerial activity" (Mintzberg); - Recognize and avoid the old, tired ideas about strategy that are still out there, so you can adopt fresher, better ideas; - Point out how doing strategy has changed because of advancing technology and globalization; - Prepare for the Capstone Project for the Strategic Management and Innovation Specialization...

热门审阅

TV

Sep 21, 2016

I liked the course a lot, the references were great and gave me great insight about Strategic Management. The lecturer was really good, specially if you compare him to the one in Strategy Formulation.

SS

Feb 23, 2019

Awesome Course. Very well explanation of the concepts and the material content is fabulous. I will definitely recommend this course to my contacts who are interested in pursuing business strategy.

筛选依据:

526 - 战略管理 的 550 个评论(共 553 个)

创建者 IKENNA N

May 03, 2016

Very interesting course

创建者 Carina S

Apr 08, 2019

Interesting topics wi

创建者 Aabid A S

Jun 02, 2016

Very Good and helpful

创建者 Hiromi H

Jun 03, 2016

Enjoyed the course!

创建者 Santiago

Dec 22, 2015

Great course!

创建者 Meeta A

Apr 03, 2019

Thank You!

创建者 abdelrhman m a

Jan 10, 2020

It’s good

创建者 Srishti J

Sep 24, 2017

its good

创建者 Moses L

Dec 20, 2019

great

创建者 Karan d

Mar 24, 2019

Osum

创建者 Sander v d M

Jan 09, 2017

G

创建者 Nain D N

Feb 22, 2016

C

创建者 Anand G

Jan 19, 2016

G

创建者 Alexander P

May 17, 2016

Thorough introduction in the world of strategic management for each and every one who is not familiar with this field of expertise. However, the modules could provide, through simple graphics and/or easy diagrams, a better understanding of the new principles and ideas that one encounters here. Moreover, there is room for improvement as far as bibliography and in general additional reading are concerned. All in all, the particular course offers a very decent view of this very interesting world of strategy but there are many ways that it could provide an even better experience and knowledge.

创建者 Tatiana Z

Feb 17, 2016

It's clear and offers a very good foundation. Supplementary material is helpful. However in my view the course needs more practical illustrations of how some of the different strategy definition and approaches are practised (or not) today by modern-day companies. Some of the material was too abstract and was somewhat difficult to relate to.

创建者 Aakash G

Mar 10, 2019

Didn't learn anything new. Concepts were very theoretical and if you have completed an MBA. You are familiar with most of the points discussed

创建者 Brendan A

Aug 02, 2017

Great course, with some useful resources but lacks depth - even in the context of an online course.

创建者 Dylan R

Nov 09, 2015

More basic than I was expecting, I suppose it is an introductory to the specialization.

创建者 Shrinivas G

May 29, 2017

More of history than anything else.

Low amount of new learnings.

创建者 Rajat G

Jun 11, 2018

The examples were outdated.

创建者 Nesrine

Oct 26, 2015

Too much history

创建者 Ankur G

Jan 30, 2016

I had rated this course 4 star earlier but, I am downgrading it to 2 star now as the course managers - coursera + CBS seem to have abandoned the coursera while the program is still running and being charged upwards of hundreds of dollars.

The final peer assignment date has passed by close to 2 weeks and the grading process is not completed, neither there is any communication from course managers about the same.

Very disappointing from Coursera and CBS. For free, the course may be still useful as early introduction to strategy but as paid course, refrain for the time being.

My earlier review below.

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Delivery of the course - presentation, videos, sequencing and articles for each video are very well organized and executed. Referring cases studies is good as well.

However, the material seems simplified and is very much a basic course and not intermediate or advanced course.

Additionally, the quizzes are very simple and have ample room to increase the difficulty level in order to make the course more challenging.

创建者 Sasha B

May 04, 2016

Great start. Many promises. But week 3 and 4 go in a wrong direction. Instead of speaking about Strategy - author goes into unrelated fields. Trash bins as a reference of a new strategical approach - misses a point that it is not a mass product. What strategical decisions did it involve that were not related to marketing? Almost none. Strategy is much, much wider term. Regarding new tendencies... Globalization has happened yesterday... Today it's time to open new horizons in relation to application of IT solutions to management problems. After AlphaGo proved that a computer program is more skillful in a complex game of GO than one of the top human players - it will not take much to the next step - strategical decision making on a corporate level. What companies need to do today? Infrastructure - probably. New organizational structure? - Definitely.

创建者 Alexander Z

Apr 11, 2019

I found this course abit too basic and theoretical with frequent reference to a toilet brush production business

创建者 Alex C

May 31, 2016

A bit light in terms of content, this probably could have been condensed down into 2 lessons.