Welcome to Course 2 of the E-Marketing Specialization: Strategies for Converting and Retaining Customers Online. In this course, we will begin with an introduction to Search Engine Marketing. We will then explore elements of an effective marketing campaign, landing pages, and strategies for converting and retaining your customer base.
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E-Marketing 专项课程加州大学尔湾分校课程信息
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第 2 门课程（共 3 门）
初级
No prior experience is required, however some familiarity with basic marketing concepts is helpful.
完成时间大约为11 小时
英语（English）
字幕：英语（English）, 越南语
您将学到的内容有
Explore how to leverage keywords and search engine marketing in your ad campaigns
Analyze a landing page and identify successful and unsuccessful elements
Identify tactics of customer conversion and retention to add to your digital marketing plan
您将获得的技能
- Landing Page
- Marketing
- ad campaigns
- search engine marketing
- PPC
可灵活调整截止日期
根据您的日程表重置截止日期。
可分享的证书
完成后获得证书
100% 在线
立即开始，按照自己的计划学习。
第 2 门课程（共 3 门）
初级
No prior experience is required, however some familiarity with basic marketing concepts is helpful.
完成时间大约为11 小时
英语（English）
字幕：英语（English）, 越南语
提供方
加州大学尔湾分校
Since 1965, the University of California, Irvine has combined the strengths of a major research university with the bounty of an incomparable Southern California location. UCI’s unyielding commitment to rigorous academics, cutting-edge research, and leadership and character development makes the campus a driving force for innovation and discovery that serves our local, national and global communities in many ways.
授课大纲 - 您将从这门课程中学到什么
完成时间为 2 小时
Introduction to Search Engine Marketing
Welcome to Module 1: Introduction to Search Engine Marketing. In this module, we will cover the terminology and foundational concepts associated with Search Engine Marketing or SEM. We will review the tactics and strategies that will make your website more visible on the Internet, and how to use Search Engine Optimization and Keywords to attract new consumers and grow your customer base.
完成时间为 2 小时
1 个视频 （总计 7 分钟）, 3 个阅读材料, 1 个测验
完成时间为 3 小时
Pay-Per-Click (PPC) and Search Engine Optimization (SEO)
Welcome to Module 2: Pay-Per-Click (PPC) and Search Engine Optimization (SEO). In this module, we will explore aspects of the PPC online marketing strategy. We will cover the main differences between paid and organic search engine optimization models, and how each model will affect the search results your potential customers will find. Finally, we will use this knowledge to weigh the pros and cons of each strategy and discuss how to decide which one is best for your business or website.
完成时间为 3 小时
3 个阅读材料
完成时间为 3 小时
Landing Pages
Welcome to Module 3: Landing Pages. In this module, we will explore the elements of an effective landing page and which aspects to focus on for successful conversion. We will review what mistakes to avoid when building a landing page and common problems to consider. And finally, we will build on the concepts you have learned in the previous modules to draw connections between various search engine marketing models and how they influence landing pages in terms of advertisement rankings and quality scores.
完成时间为 3 小时
1 个视频 （总计 2 分钟）, 4 个阅读材料, 1 个测验
完成时间为 3 小时
Conversion and Retention
Welcome to Module 4: Conversion and Retention. In this module, you will begin to think about conversion as a journey that the customer takes. You will also study how you can influence this journey with a creative digital strategy. You will then discuss tactics for achieving audience conversion before moving onto a lesson about the final step in the process: retention. You will learn why retention is so important in a sales strategy and the digital tactics that contribute to retaining customers. Finally, you will study microsites and how they can be instrumental in reaching the target niche audiences for your website or business.
完成时间为 3 小时
1 个视频 （总计 2 分钟）, 5 个阅读材料, 1 个测验
审阅
来自STRATEGIES FOR CONVERTING AND RETAINING CUSTOMERS ONLINE的热门评论
由 MM 提供Aug 26, 2021
This course provides essential materials in order to acquaintance with the latest tools about search engine marketing. I strongly recommend it.
由 MM 提供Mar 29, 2021
So far the content has been easy to follow and interesting for beginners. I am happy with the course work.
关于 E-Marketing 专项课程
In this specialization, students will explore the continually evolving platforms and channels of digital marketing and learn how to define and build an audience through social media, search engine marketing, and website optimization. Areas of study include mobile-first marketing, microsites, and how to measure and track conversion through analytical tools. Get ready to review and practice the most relevant digital tactics for your marketing goals.
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