关于此课程： The purpose of this course is to present, analyze and discuss the different facets of business strategy formulation. Emphasizing that strategy can be seen as a unified theme that provides coherence and direction to the actions and decisions of a firm, we will cover a variety of business strategy topics concerned with firm positioning in the context of different markets, industries and locations. At the end of the course, you will be able to: - Identify why a strong strategy is essential for the future business success - Formulate a business strategy that suits the needs and visions of your organization - Explain why managers too often formulate sub-optimal strategies - Extrapolate measures to optimize current business strategies Workload: 2-4 hours per week.
制作方： Copenhagen Business School
教学方： Marcus Møller Larsen, Assistant Professor, Strategic Management and Globalization
Department of Strategic Management and Globalization
| 基本信息 | 课程 2（共 4 门，Strategic Management and Innovation Specialization ） |
| 语言 | English, 字幕： Romanian |
| 如何通过 | 通过所有计分作业以完成课程。 |
| 用户评分 |
授课大纲
第 1 周
Introducing strategy formulation
In the first module of this course, we will examine and discuss the foundations of strategy formulation, emphasizing key concepts such as competitive advantage, value creation, planned vs emerging strategy, and strategic fit.
3 个视频, 2 个阅读材料
- Leyendo: Discussion forum
- 视频: Defining business strategy
- 视频: Competitive advantage
- Leyendo: Strategy plans
已评分: Strategy formulation
第 2 周
Industry analysis
Building on the insights generated in the first session, in the second module we explore different industrial organization frameworks and discuss the importance of industry effects on firm performance. Keywords of this module include competition, industry attractiveness, and the ‘Five forces’-framework.
7 个视频, 7 个阅读材料, 3 个练习测验
- Leyendo: Vestas Wind Turbines
- Cuestionario de práctica: Attractiveness of the industry
- 视频: Business environment
- Leyendo: Aviation trends
- Cuestionario de práctica: Aviation trends
- 视频: Competition from substitutes
- Leyendo: The cost of energy
- 视频: Threat of entry
- Leyendo: The case of Suzlon
- 视频: Rivalry between established competitors
- Leyendo: The threat from China?
- 视频: Bargaining power of buyers
- Leyendo: The vulnerability of the wind turbine industry
- 视频: Bargaining power of suppliers
- Leyendo: The supplier's fault?
- Cuestionario de práctica: Industry attractiveness
已评分: Industry analysis
第 3 周
Resources and capabilities
The purpose of this session is to understand the role of firm resources and capabilities in building and formulating a strong strategy. In particular, we will discuss concepts such as the value chain, core capabilities, heterogeneous resources, and the VRIO framework.
5 个视频, 6 个阅读材料, 4 个练习测验
- Leyendo: ECCO's leather tanneries
- Cuestionario de práctica: ECCO's leather production
- 视频: The relationship between resources and competitive advantage
- Leyendo: The resource based view
- 视频: Firm resources
- Leyendo: Microsoft buying skype
- Cuestionario de práctica: Microsoft and Skype
- Leyendo: What would FC Barcelona be without Messi?
- Cuestionario de práctica: Lionel Messi
- 视频: Organizational capabilities
- Leyendo: How firms view organizational capabilities?
- 视频: Sustaining competitive advantage through resources and capabilities
- Leyendo: VRIO framework
- Cuestionario de práctica: Time for reflection
已评分: Resources and capabilities
第 4 周
Global strategies and the multinational corporation
The opportunities and challenges of operating internationally are substantially different to the domestic context. Thus, to understand strategy in a global context, we focus on the multinational corporation and discuss strategic terms like foreign entry mode, location strategies, global integration/local adaptation, and distance.
4 个视频, 4 个阅读材料, 3 个练习测验
- Leyendo: Reflections of a CEO
- Cuestionario de práctica: Doing business in China
- 视频: Defining the multinational enterprise
- Leyendo: Definitional problems?
- 视频: Motives for internationalization
- Leyendo: East India Company and Google
- Cuestionario de práctica: East India Company and Google
- 视频: Integration-responsiveness approach to global strategies
- Leyendo: The balance act between local and global forces
- Cuestionario de práctica: The case of the global beer industry
已评分: Global strategies and the multinational corporation
第 5 周
Strategic decision making
In this module, we will investigate the processes of strategic decision making and explore how this matters for firm performance. We will discuss topics such as ‘bounded rationality’, management politics, and hidden costs.
5 个视频, 6 个阅读材料, 3 个练习测验
- Leyendo: LEGO production
- Cuestionario de práctica: LEGO
- 视频: Homo economicus and bounded rationality
- Leyendo: Bad business decisions
- 视频: Cognitive limitations
- Leyendo: Cognitive biases
- Leyendo: The Mozart of Chess
- Cuestionario de práctica: Decision making
- 视频: Strategy as forecasting
- Leyendo: Strategy as forecasting
- 视频: Hidden costs
- Leyendo: The hidden costs of offshore outsourcing
- Cuestionario de práctica: Dealing with the hidden costs
已评分: Strategic decision-making
第 6 周
Formulating a Strategy in a 21st Century Creative Company
Drawing on the content covered in this course, your job is to formulate a strategy for the Danish design company e-Types. Specifically, based on an analysis of the firm and the environment, you should formulate a strong strategy for how e-Types should move forward. Background information on the company and the assignment is provided below.
4 个视频, 3 个阅读材料
- Leyendo: Assignment information
- Leyendo: Video info
- 视频: e-Type business
- Leyendo: A strategic dilemma
- 视频: Story of e-Types - part II
- 视频: e-Types dilemma
已评分: Formulating a strategy for e-Types
常见问题解答
运作方式
Trabajo del curso
Cada curso es como un libro de texto interactivo, con videos pregrabados, cuestionarios y proyectos.
Ayuda de tus compañeros
Conéctate con miles de estudiantes y debate ideas y materiales del curso, y obtén ayuda para dominar los conceptos.
Certificados
Obtén reconocimiento oficial por tu trabajo y comparte tu éxito con amigos, compañeros y empleadores.
制作方
Copenhagen Business School
Centrally located in Copenhagen, the capital of Denmark, Copenhagen Business School (CBS) is one of the largest business schools in Europe with close to 23,000 students. CBS offers world-class research-based degree programs at undergraduate, graduate, and PhD levels as well as executive and other post experience programs.
价格
| 购买课程 | |
|---|---|
| 访问课程材料 | 可用 |
| 访问评分的材料 | 可用 |
| 收到最终成绩 | 可用 |
| 获得可共享的课程证书 | 可用 |
评分和审阅
Un curso muy completo y muy bien estructurado que aporta una visión actual sobre la formulación de estrategias.
very well explained and designed to make it easier to follow complicated concepts
Very good. I recommend it to the community.
KM
outstanding course, but please need to have a template for the assignment required.