The purpose of this course is to present, analyze and discuss the different facets of business strategy formulation. Emphasizing that strategy can be seen as a unified theme that provides coherence and direction to the actions and decisions of a firm, we will cover a variety of business strategy topics concerned with firm positioning in the context of different markets, industries and locations.
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战略管理与创新 专项课程哥本哈根商学院课程信息
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第 2 门课程（共 4 门）
完成时间大约为16 小时
英语（English）
字幕：阿拉伯语（Arabic）, 法语（French）, （欧洲人讲的）葡萄牙语, 意大利语, 越南语, 德语（German）, 俄语（Russian）, 英语（English）, 西班牙语（Spanish）, 罗马尼亚语
您将获得的技能
- Strategic Management
- Decision-Making
- Strategic Thinking
- Business Strategy
可灵活调整截止日期
根据您的日程表重置截止日期。
可分享的证书
完成后获得证书
100% 在线
立即开始，按照自己的计划学习。
第 2 门课程（共 4 门）
完成时间大约为16 小时
英语（English）
字幕：阿拉伯语（Arabic）, 法语（French）, （欧洲人讲的）葡萄牙语, 意大利语, 越南语, 德语（German）, 俄语（Russian）, 英语（English）, 西班牙语（Spanish）, 罗马尼亚语
提供方
哥本哈根商学院
Centrally located in Copenhagen, the capital of Denmark, Copenhagen Business School (CBS) is one of the largest business schools in Europe with close to 23,000 students. CBS offers world-class research-based degree programs at undergraduate, graduate, and PhD levels as well as executive and other post experience programs.
授课大纲 - 您将从这门课程中学到什么
完成时间为 1 小时
Introducing strategy formulation
In the first module of this course, we will examine and discuss the foundations of strategy formulation, emphasizing key concepts such as competitive advantage, value creation, planned vs emerging strategy, and strategic fit.
完成时间为 1 小时
3 个视频 （总计 14 分钟）, 2 个阅读材料, 1 个测验
完成时间为 4 小时
Industry analysis
Building on the insights generated in the first session, in the second module we explore different industrial organization frameworks and discuss the importance of industry effects on firm performance. Keywords of this module include competition, industry attractiveness, and the ‘Five forces’-framework.
完成时间为 4 小时
7 个视频 （总计 25 分钟）, 7 个阅读材料, 4 个测验
完成时间为 4 小时
Resources and capabilities
The purpose of this session is to understand the role of firm resources and capabilities in building and formulating a strong strategy. In particular, we will discuss concepts such as the value chain, core capabilities, heterogeneous resources, and the VRIO framework.
完成时间为 4 小时
5 个视频 （总计 22 分钟）, 6 个阅读材料, 5 个测验
完成时间为 3 小时
Global strategies and the multinational corporation
The opportunities and challenges of operating internationally are substantially different to the domestic context. Thus, to understand strategy in a global context, we focus on the multinational corporation and discuss strategic terms like foreign entry mode, location strategies, global integration/local adaptation, and distance.
完成时间为 3 小时
4 个视频 （总计 14 分钟）, 4 个阅读材料, 4 个测验
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- 5 stars66.61%
- 4 stars24.51%
- 3 stars6.11%
- 2 stars1.56%
- 1 star1.19%
来自制定战略的热门评论
由 ML 提供Apr 14, 2020
I think the content is good, and the exxercises are in line with the content. Though a couple of links were broken so I would recommend revising this.
由 AS 提供Dec 14, 2016
I enjoyed this course and had fun applying the principles I learnt for the assignment. The video sessions were amazing and a huge thank you to our mentor!
由 GP 提供May 11, 2016
Excellent course. Great learning. Top Notch facility. Definitely recommended for somebody who want to learn Strategy Formulation in detail.
由 DO 提供Oct 4, 2016
Contetnt is great, however sometimes it was really hard to listen presenter and see repeating gestures that confuses and not clear where is the main point.
关于 战略管理与创新 专项课程
This Specialization explores the evolving world of business strategy, focusing on the increasingly important roles of design, user experience, and innovation in shaping competitive advantage. You’ll learn about concepts such as goal setting, value creation, global integration, and diversification, and you’ll critique classic theories and frameworks in the context of new business realities. In the final Capstone Project, you’ll create and defend a holistic business strategy in response to a realistic case study prompt.
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