The purpose of this course is to present, analyze and discuss the different facets of business strategy formulation. Emphasizing that strategy can be seen as a unified theme that provides coherence and direction to the actions and decisions of a firm, we will cover a variety of business strategy topics concerned with firm positioning in the context of different markets, industries and locations.
At the end of the course, you will be able to:
- Identify why a strong strategy is essential for the future business success
- Formulate a business strategy that suits the needs and visions of your organization
- Explain why managers too often formulate sub-optimal strategies
- Extrapolate measures to optimize current business strategies
Workload: 2-4 hours per week.
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教学大纲 - 您将从这门课程中学到什么
周
1Introducing strategy formulation
In the first module of this course, we will examine and discuss the foundations of strategy formulation, emphasizing key concepts such as competitive advantage, value creation, planned vs emerging strategy, and strategic fit.
3 个视频 （总计 14 分钟）, 2 个阅读材料, 1 个测验
2 个阅读材料
Discussion forum10分钟
Strategy plans10分钟
1 个练习
Strategy formulation8分钟
周
2Industry analysis
Building on the insights generated in the first session, in the second module we explore different industrial organization frameworks and discuss the importance of industry effects on firm performance. Keywords of this module include competition, industry attractiveness, and the ‘Five forces’-framework.
7 个视频 （总计 25 分钟）, 7 个阅读材料, 4 个测验
7 个视频
Business environment4分钟
Competition from substitutes3分钟
Threat of entry3分钟
Rivalry between established competitors2分钟
Bargaining power of buyers3分钟
Bargaining power of suppliers2分钟
7 个阅读材料
Vestas Wind Turbines10分钟
Aviation trends10分钟
The cost of energy10分钟
The case of Suzlon10分钟
The threat from China?10分钟
The vulnerability of the wind turbine industry10分钟
The supplier's fault?10分钟
4 个练习
Attractiveness of the industry2分钟
Aviation trends2分钟
Industry attractiveness2分钟
Industry analysis10分钟
周
3Resources and capabilities
The purpose of this session is to understand the role of firm resources and capabilities in building and formulating a strong strategy. In particular, we will discuss concepts such as the value chain, core capabilities, heterogeneous resources, and the VRIO framework.
5 个视频 （总计 22 分钟）, 6 个阅读材料, 5 个测验
5 个视频
The relationship between resources and competitive advantage4分钟
Firm resources5分钟
Organizational capabilities3分钟
Sustaining competitive advantage through resources and capabilities3分钟
6 个阅读材料
ECCO's leather tanneries10分钟
The resource based view10分钟
Microsoft buying skype10分钟
What would FC Barcelona be without Messi?10分钟
How firms view organizational capabilities?10分钟
VRIO framework10分钟
5 个练习
ECCO's leather production2分钟
Microsoft and Skype2分钟
Lionel Messi2分钟
Time for reflection2分钟
Resources and capabilities10分钟
周
4Global strategies and the multinational corporation
The opportunities and challenges of operating internationally are substantially different to the domestic context. Thus, to understand strategy in a global context, we focus on the multinational corporation and discuss strategic terms like foreign entry mode, location strategies, global integration/local adaptation, and distance.
4 个视频 （总计 14 分钟）, 4 个阅读材料, 4 个测验
4 个视频
Defining the multinational enterprise4分钟
Motives for internationalization3分钟
Integration-responsiveness approach to global strategies3分钟
4 个阅读材料
Reflections of a CEO10分钟
Definitional problems?10分钟
East India Company and Google10分钟
The balance act between local and global forces10分钟
4 个练习
Doing business in China2分钟
East India Company and Google6分钟
The case of the global beer industry2分钟
Global strategies and the multinational corporation10分钟
4.5
161 个审阅33%
完成这些课程后已开始新的职业生涯
33%
通过此课程获得实实在在的工作福利
18%
加薪或升职
热门审阅
创建者 IW•Jan 15th 2019
Very interesting, varied lectures with relevant presentations of Danish companies in all sorts of situations. The assignment was fun to do, but the grading process could be a bit smoother.
创建者 SR•Feb 25th 2016
This was a tough one. Thank you for adopting case studies like Vestas and Carlsberg to help us understand various aspects of formulation. More importantly, pitfalls to be avoided.
讲师
Marcus Møller Larsen
Assistant Professor, Strategic Management and GlobalizationDepartment of Strategic Management and Globalization
关于 哥本哈根商学院
Centrally located in Copenhagen, the capital of Denmark, Copenhagen Business School (CBS) is one of the largest business schools in Europe with close to 23,000 students. CBS offers world-class research-based degree programs at undergraduate, graduate, and PhD levels as well as executive and other post experience programs.
关于 战略管理与创新 专项课程
This Specialization explores the evolving world of business strategy, focusing on the increasingly important roles of design, user experience, and innovation in shaping competitive advantage. You’ll learn about concepts such as goal setting, value creation, global integration, and diversification, and you’ll critique classic theories and frameworks in the context of new business realities. In the final Capstone Project, you’ll create and defend a holistic business strategy in response to a realistic case study prompt.
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