About this course: The purpose of this course is to present, analyze and discuss the different facets of business strategy formulation. Emphasizing that strategy can be seen as a unified theme that provides coherence and direction to the actions and decisions of a firm, we will cover a variety of business strategy topics concerned with firm positioning in the context of different markets, industries and locations. At the end of the course, you will be able to: - Identify why a strong strategy is essential for the future business success - Formulate a business strategy that suits the needs and visions of your organization - Explain why managers too often formulate sub-optimal strategies - Extrapolate measures to optimize current business strategies Workload: 2-4 hours per week.
Taught by: Marcus Møller Larsen, Assistant Professor, Strategic Management and Globalization
Department of Strategic Management and Globalization
| Basic Info |
Course 2 of 4 in the
Strategic Management and Innovation Specialization.
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| Language | English |
| How To Pass | Pass all graded assignments to complete the course. |
| User Ratings |
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Covers all the aspects that should be taught to make someone learn strategy formulation
It was really a pleasure, with focused theoretical explanations and useful readings. The task to elaborate every answer in the questionaries in the forum was always a challenge, and forces the student many times to review again the theory. The result is an improvement in learning process.
As good as possible.
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Excellent opportunity to start put in practice the concepts presented in course 1. The Porter analysis and RBV are realy good tools to help companies define strategies.