The purpose of this course is to present, analyze and discuss the different facets of business strategy formulation. Emphasizing that strategy can be seen as a unified theme that provides coherence and direction to the actions and decisions of a firm, we will cover a variety of business strategy topics concerned with firm positioning in the context of different markets, industries and locations.
提供方
战略管理与创新 专项课程哥本哈根商学院课程信息
44,568 次近期查看
学生职业成果
42%
完成这些课程后已开始新的职业生涯
35%
通过此课程获得实实在在的工作福利
15%
加薪或升职
可分享的证书
完成后获得证书
100% 在线
立即开始，按照自己的计划学习。
第 2 门课程（共 4 门）
可灵活调整截止日期
根据您的日程表重置截止日期。
完成时间大约为16 小时
英语（English）
字幕：英语（English）, 罗马尼亚语
您将获得的技能
Strategic ManagementDecision-MakingStrategic ThinkingBusiness Strategy
学生职业成果
42%
完成这些课程后已开始新的职业生涯
35%
通过此课程获得实实在在的工作福利
15%
加薪或升职
可分享的证书
完成后获得证书
100% 在线
立即开始，按照自己的计划学习。
第 2 门课程（共 4 门）
可灵活调整截止日期
根据您的日程表重置截止日期。
完成时间大约为16 小时
英语（English）
字幕：英语（English）, 罗马尼亚语
提供方
哥本哈根商学院
Centrally located in Copenhagen, the capital of Denmark, Copenhagen Business School (CBS) is one of the largest business schools in Europe with close to 23,000 students. CBS offers world-class research-based degree programs at undergraduate, graduate, and PhD levels as well as executive and other post experience programs.
教学大纲 - 您将从这门课程中学到什么
完成时间为 1 小时
Introducing strategy formulation
In the first module of this course, we will examine and discuss the foundations of strategy formulation, emphasizing key concepts such as competitive advantage, value creation, planned vs emerging strategy, and strategic fit.
完成时间为 1 小时
3 个视频 （总计 14 分钟）, 2 个阅读材料, 1 个测验
2 个阅读材料
Discussion forum10分钟
Strategy plans10分钟
1 个练习
Strategy formulation30分钟
完成时间为 4 小时
Industry analysis
Building on the insights generated in the first session, in the second module we explore different industrial organization frameworks and discuss the importance of industry effects on firm performance. Keywords of this module include competition, industry attractiveness, and the ‘Five forces’-framework.
完成时间为 4 小时
7 个视频 （总计 25 分钟）, 7 个阅读材料, 4 个测验
7 个视频
Business environment4分钟
Competition from substitutes3分钟
Threat of entry3分钟
Rivalry between established competitors2分钟
Bargaining power of buyers3分钟
Bargaining power of suppliers2分钟
7 个阅读材料
Vestas Wind Turbines10分钟
Aviation trends10分钟
The cost of energy10分钟
The case of Suzlon10分钟
The threat from China?10分钟
The vulnerability of the wind turbine industry10分钟
The supplier's fault?10分钟
4 个练习
Attractiveness of the industry30分钟
Aviation trends30分钟
Industry attractiveness30分钟
Industry analysis30分钟
完成时间为 4 小时
Resources and capabilities
The purpose of this session is to understand the role of firm resources and capabilities in building and formulating a strong strategy. In particular, we will discuss concepts such as the value chain, core capabilities, heterogeneous resources, and the VRIO framework.
完成时间为 4 小时
5 个视频 （总计 22 分钟）, 6 个阅读材料, 5 个测验
5 个视频
The relationship between resources and competitive advantage4分钟
Firm resources5分钟
Organizational capabilities3分钟
Sustaining competitive advantage through resources and capabilities3分钟
6 个阅读材料
ECCO's leather tanneries10分钟
The resource based view10分钟
Microsoft buying skype10分钟
What would FC Barcelona be without Messi?10分钟
How firms view organizational capabilities?10分钟
VRIO framework10分钟
5 个练习
ECCO's leather production30分钟
Microsoft and Skype30分钟
Lionel Messi30分钟
Time for reflection30分钟
Resources and capabilities30分钟
完成时间为 3 小时
Global strategies and the multinational corporation
The opportunities and challenges of operating internationally are substantially different to the domestic context. Thus, to understand strategy in a global context, we focus on the multinational corporation and discuss strategic terms like foreign entry mode, location strategies, global integration/local adaptation, and distance.
完成时间为 3 小时
4 个视频 （总计 14 分钟）, 4 个阅读材料, 4 个测验
4 个视频
Defining the multinational enterprise4分钟
Motives for internationalization3分钟
Integration-responsiveness approach to global strategies3分钟
4 个阅读材料
Reflections of a CEO10分钟
Definitional problems?10分钟
East India Company and Google10分钟
The balance act between local and global forces10分钟
4 个练习
Doing business in China30分钟
East India Company and Google30分钟
The case of the global beer industry30分钟
Global strategies and the multinational corporation30分钟
审阅
来自制定战略的热门评论
由 DI 提供Aug 2, 2020
A great experience of learning about business strategy..many concepts refreshed that I studied during my MBA. A great teaching approach by the faculty; a blend of readings, videos, and quizzes!!
由 IW 提供Jan 14, 2019
Very interesting, varied lectures with relevant presentations of Danish companies in all sorts of situations. The assignment was fun to do, but the grading process could be a bit smoother.
由 SR 提供Feb 24, 2016
This was a tough one. Thank you for adopting case studies like Vestas and Carlsberg to help us understand various aspects of formulation. More importantly, pitfalls to be avoided.
由 MS 提供Jan 27, 2019
Need to have more framework for strategic monitoring . I prefer to re-write strategic decision and demonstrate any tool or framework which can be used to make a strategic decision
关于 战略管理与创新 专项课程
This Specialization explores the evolving world of business strategy, focusing on the increasingly important roles of design, user experience, and innovation in shaping competitive advantage. You’ll learn about concepts such as goal setting, value creation, global integration, and diversification, and you’ll critique classic theories and frameworks in the context of new business realities. In the final Capstone Project, you’ll create and defend a holistic business strategy in response to a realistic case study prompt.
常见问题
我什么时候能够访问课程视频和作业？
讲座和作业的访问权限取决于您的注册类型。如果您以旁听模式参加课程，则可以免费查看大多数课程资料。要访问评分作业并获得证书，您需要在旁听期间或之后购买证书体验。如果看不到旁听选项：
- 课程可能不提供旁听选项。您可以尝试免费试用，也可以申请助学金。
- 课程可能会改为提供'完整课程，没有证书'。通过此选项，您可以查看所有课程材料、提交所要求的作业，以及获得最终成绩。这也意味着您将无法购买证书体验。
我订阅此专项课程后会得到什么？
您注册课程后，将有权访问专项课程中的所有课程，并且会在完成课程后获得证书。您的电子课程证书将添加到您的成就页中，您可以通过该页打印您的课程证书或将其添加到您的领英档案中。如果您只想阅读和查看课程内容，可以免费旁听课程。
Is financial aid available?
是的，Coursera 可以为无法承担费用的学生提供助学金。通过点击左侧“注册”按钮下的“助学金”链接可以申请助学金。您可以根据屏幕提示完成申请，申请获批后会收到通知。您需要针对专项课程中的每一门课程完成上述步骤，包括毕业项目。了解更多。
完成课程后，我会获得大学学分吗？
此课程不提供大学学分，但部分大学可能会选择接受课程证书作为学分。查看您的合作院校，了解详情。Coursera 上的在线学位和 Mastertrack™ 证书提供获得大学学分的机会。
还有其他问题吗？请访问 学生帮助中心。
