The purpose of this course is to present, analyze and discuss the different facets of business strategy formulation. Emphasizing that strategy can be seen as a unified theme that provides coherence and direction to the actions and decisions of a firm, we will cover a variety of business strategy topics concerned with firm positioning in the context of different markets, industries and locations.
提供方
战略管理与创新 专项课程哥本哈根商学院课程信息
36,731 次近期查看
学生职业成果
38%
完成这些课程后已开始新的职业生涯
32%
通过此课程获得实实在在的工作福利
14%
加薪或升职
可分享的证书
完成后获得证书
100% 在线
立即开始，按照自己的计划学习。
第 2 门课程（共 4 门）
可灵活调整截止日期
根据您的日程表重置截止日期。
完成时间大约为16 小时
英语（English）
字幕：阿拉伯语（Arabic）, 法语（French）, （欧洲人讲的）葡萄牙语, 中文（简体）, 意大利语, 越南语, 韩语, 德语（German）, 俄语（Russian）, 土耳其语（Turkish）, 英语（English）, 西班牙语（Spanish）, 罗马尼亚语
您将获得的技能
Strategic ManagementDecision-MakingStrategic ThinkingBusiness Strategy
学生职业成果
38%
完成这些课程后已开始新的职业生涯
32%
通过此课程获得实实在在的工作福利
14%
加薪或升职
可分享的证书
完成后获得证书
100% 在线
立即开始，按照自己的计划学习。
第 2 门课程（共 4 门）
可灵活调整截止日期
根据您的日程表重置截止日期。
完成时间大约为16 小时
英语（English）
字幕：阿拉伯语（Arabic）, 法语（French）, （欧洲人讲的）葡萄牙语, 中文（简体）, 意大利语, 越南语, 韩语, 德语（German）, 俄语（Russian）, 土耳其语（Turkish）, 英语（English）, 西班牙语（Spanish）, 罗马尼亚语
提供方
哥本哈根商学院
Centrally located in Copenhagen, the capital of Denmark, Copenhagen Business School (CBS) is one of the largest business schools in Europe with close to 23,000 students. CBS offers world-class research-based degree programs at undergraduate, graduate, and PhD levels as well as executive and other post experience programs.
教学大纲 - 您将从这门课程中学到什么
完成时间为 1 小时
Introducing strategy formulation
In the first module of this course, we will examine and discuss the foundations of strategy formulation, emphasizing key concepts such as competitive advantage, value creation, planned vs emerging strategy, and strategic fit.
完成时间为 1 小时
3 个视频 （总计 14 分钟）, 2 个阅读材料, 1 个测验
完成时间为 4 小时
Industry analysis
Building on the insights generated in the first session, in the second module we explore different industrial organization frameworks and discuss the importance of industry effects on firm performance. Keywords of this module include competition, industry attractiveness, and the ‘Five forces’-framework.
完成时间为 4 小时
7 个视频 （总计 25 分钟）, 7 个阅读材料, 4 个测验
完成时间为 4 小时
Resources and capabilities
The purpose of this session is to understand the role of firm resources and capabilities in building and formulating a strong strategy. In particular, we will discuss concepts such as the value chain, core capabilities, heterogeneous resources, and the VRIO framework.
完成时间为 4 小时
5 个视频 （总计 22 分钟）, 6 个阅读材料, 5 个测验
完成时间为 3 小时
Global strategies and the multinational corporation
The opportunities and challenges of operating internationally are substantially different to the domestic context. Thus, to understand strategy in a global context, we focus on the multinational corporation and discuss strategic terms like foreign entry mode, location strategies, global integration/local adaptation, and distance.
完成时间为 3 小时
4 个视频 （总计 14 分钟）, 4 个阅读材料, 4 个测验
审阅
来自制定战略的热门评论
由 CU 提供Feb 11, 2021
Good, well structured and clear course on strategy formulation. The final project is very similar to the previous case, and it makes it less interesting, but good to prove all acquired knowledge
由 DI 提供Aug 2, 2020
A great experience of learning about business strategy..many concepts refreshed that I studied during my MBA. A great teaching approach by the faculty; a blend of readings, videos, and quizzes!!
由 IW 提供Jan 14, 2019
Very interesting, varied lectures with relevant presentations of Danish companies in all sorts of situations. The assignment was fun to do, but the grading process could be a bit smoother.
由 SR 提供Feb 24, 2016
This was a tough one. Thank you for adopting case studies like Vestas and Carlsberg to help us understand various aspects of formulation. More importantly, pitfalls to be avoided.
关于 战略管理与创新 专项课程
This Specialization explores the evolving world of business strategy, focusing on the increasingly important roles of design, user experience, and innovation in shaping competitive advantage. You’ll learn about concepts such as goal setting, value creation, global integration, and diversification, and you’ll critique classic theories and frameworks in the context of new business realities. In the final Capstone Project, you’ll create and defend a holistic business strategy in response to a realistic case study prompt.
常见问题
我什么时候能够访问课程视频和作业？
我订阅此专项课程后会得到什么？
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完成课程后，我会获得大学学分吗？
还有其他问题吗？请访问 学生帮助中心。
