课程信息
4.5
842 个评分
158 个审阅
专项课程

第 2 门课程(共 4 门),位于

100% online

100% online

立即开始,按照自己的计划学习。
可灵活调整截止日期

可灵活调整截止日期

根据您的日程表重置截止日期。
完成时间(小时)

完成时间大约为12 小时

建议:3 hours/week...
可选语言

英语(English)

字幕:英语(English), 罗马尼亚语...

您将获得的技能

Strategic ManagementDecision-MakingStrategic ThinkingBusiness Strategy
专项课程

第 2 门课程(共 4 门),位于

100% online

100% online

立即开始,按照自己的计划学习。
可灵活调整截止日期

可灵活调整截止日期

根据您的日程表重置截止日期。
完成时间(小时)

完成时间大约为12 小时

建议:3 hours/week...
可选语言

英语(English)

字幕:英语(English), 罗马尼亚语...

教学大纲 - 您将从这门课程中学到什么

1
完成时间(小时)
完成时间为 1 小时

Introducing strategy formulation

In the first module of this course, we will examine and discuss the foundations of strategy formulation, emphasizing key concepts such as competitive advantage, value creation, planned vs emerging strategy, and strategic fit....
Reading
3 个视频(共 14 分钟), 2 个阅读材料, 1 个测验
Video3 个视频
Defining business strategy6分钟
Competitive advantage3分钟
Reading2 个阅读材料
Discussion forum10分钟
Strategy plans10分钟
Quiz1 个练习
Strategy formulation8分钟
2
完成时间(小时)
完成时间为 2 小时

Industry analysis

Building on the insights generated in the first session, in the second module we explore different industrial organization frameworks and discuss the importance of industry effects on firm performance. Keywords of this module include competition, industry attractiveness, and the ‘Five forces’-framework....
Reading
7 个视频(共 25 分钟), 7 个阅读材料, 4 个测验
Video7 个视频
Business environment4分钟
Competition from substitutes3分钟
Threat of entry3分钟
Rivalry between established competitors2分钟
Bargaining power of buyers3分钟
Bargaining power of suppliers2分钟
Reading7 个阅读材料
Vestas Wind Turbines10分钟
Aviation trends10分钟
The cost of energy10分钟
The case of Suzlon10分钟
The threat from China?10分钟
The vulnerability of the wind turbine industry10分钟
The supplier's fault?10分钟
Quiz4 个练习
Attractiveness of the industry2分钟
Aviation trends2分钟
Industry attractiveness2分钟
Industry analysis10分钟
3
完成时间(小时)
完成时间为 2 小时

Resources and capabilities

The purpose of this session is to understand the role of firm resources and capabilities in building and formulating a strong strategy. In particular, we will discuss concepts such as the value chain, core capabilities, heterogeneous resources, and the VRIO framework....
Reading
5 个视频(共 22 分钟), 6 个阅读材料, 5 个测验
Video5 个视频
The relationship between resources and competitive advantage4分钟
Firm resources5分钟
Organizational capabilities3分钟
Sustaining competitive advantage through resources and capabilities3分钟
Reading6 个阅读材料
ECCO's leather tanneries10分钟
The resource based view10分钟
Microsoft buying skype10分钟
What would FC Barcelona be without Messi?10分钟
How firms view organizational capabilities?10分钟
VRIO framework10分钟
Quiz5 个练习
ECCO's leather production2分钟
Microsoft and Skype2分钟
Lionel Messi2分钟
Time for reflection2分钟
Resources and capabilities10分钟
4
完成时间(小时)
完成时间为 1 小时

Global strategies and the multinational corporation

The opportunities and challenges of operating internationally are substantially different to the domestic context. Thus, to understand strategy in a global context, we focus on the multinational corporation and discuss strategic terms like foreign entry mode, location strategies, global integration/local adaptation, and distance....
Reading
4 个视频(共 14 分钟), 4 个阅读材料, 4 个测验
Video4 个视频
Defining the multinational enterprise4分钟
Motives for internationalization3分钟
Integration-responsiveness approach to global strategies3分钟
Reading4 个阅读材料
Reflections of a CEO10分钟
Definitional problems?10分钟
East India Company and Google10分钟
The balance act between local and global forces10分钟
Quiz4 个练习
Doing business in China2分钟
East India Company and Google6分钟
The case of the global beer industry2分钟
Global strategies and the multinational corporation10分钟
4.5
职业方向

33%

完成这些课程后已开始新的职业生涯
工作福利

83%

通过此课程获得实实在在的工作福利
职业晋升

22%

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热门审阅

创建者 SRFeb 25th 2016

This was a tough one. Thank you for adopting case studies like Vestas and Carlsberg to help us understand various aspects of formulation. More importantly, pitfalls to be avoided.

创建者 OOMar 13th 2017

Excellent course with rich content and accurate delivery method. The subject was well delivered with simple analysis and pertinent references from real live business environment

讲师

Avatar

Marcus Møller Larsen

Assistant Professor, Strategic Management and Globalization
Department of Strategic Management and Globalization

关于 Copenhagen Business School

Centrally located in Copenhagen, the capital of Denmark, Copenhagen Business School (CBS) is one of the largest business schools in Europe with close to 23,000 students. CBS offers world-class research-based degree programs at undergraduate, graduate, and PhD levels as well as executive and other post experience programs. ...

关于 Strategic Management and Innovation 专项课程

This Specialization explores the evolving world of business strategy, focusing on the increasingly important roles of design, user experience, and innovation in shaping competitive advantage. You’ll learn about concepts such as goal setting, value creation, global integration, and diversification, and you’ll critique classic theories and frameworks in the context of new business realities. In the final Capstone Project, you’ll create and defend a holistic business strategy in response to a realistic case study prompt....
Strategic Management and Innovation

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