课程信息
4.5
99 个评分
29 个审阅
100% 在线

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立即开始,按照自己的计划学习。
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可灵活调整截止日期

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初级

初级

完成时间(小时)

完成时间大约为15 小时

建议:2-3 hours/week...
可选语言

英语(English)

字幕:英语(English)
100% 在线

100% 在线

立即开始,按照自己的计划学习。
可灵活调整截止日期

可灵活调整截止日期

根据您的日程表重置截止日期。
初级

初级

完成时间(小时)

完成时间大约为15 小时

建议:2-3 hours/week...
可选语言

英语(English)

字幕:英语(English)

教学大纲 - 您将从这门课程中学到什么

1
完成时间(小时)
完成时间为 4 小时

Course Overview & Week 1: Business & the Environment

Welcome! Before starting today's video lectures, please have a look at the course syllabus below. In this first session, we'll explore six fundamental differences between how, in my view, CEOs and board members think about the impact of business on the environment and how environmental activists, lobbyists, journalists, and legislators think about the same ideas. The session also deals with the evolution of environmental concern over the last 60 years and how business has responded. Objectives: To understand the different mindset that business has with respect to other parts of civil society and develop an appreciation for the relatively rapid evolution that has occurred in the relationship between business and the environment in the last 60 years. ...
Reading
7 个视频 (总计 54 分钟), 5 个阅读材料, 1 个测验
Video7 个视频
1. Course Introduction7分钟
2. Governance & Sustainability8分钟
3. Six Differences9分钟
4. The Last 60 Years11分钟
5. How Business Has Responded10分钟
6. Session Summary: It's Not About Right and Wrong!4分钟
Reading5 个阅读材料
About This Course2分钟
Course Syllabus5分钟
Required Reading Week 1: "A Strategic Approach to Sustainability"30分钟
Recommended Reading: Strategy & Sustainability (Optional)
Quiz 1 Solutions10分钟
Quiz1 个练习
Week 112分钟
2
完成时间(小时)
完成时间为 2 小时

Week 2 - Strategic Issues

This session calls out the strategic issues in which environmental sustainability plays a key role, such as securing a license to operate, dealing with competition, and shaping consumer and societal perception. Learning Objectives: To dig into the different ways in which the issue of environmental sustainability becomes a subject for business strategy. ...
Reading
6 个视频 (总计 43 分钟), 2 个阅读材料, 1 个测验
Video6 个视频
2. Catastrophic Risks5分钟
3. License to Operate8分钟
4. Consumer Response10分钟
5. Technological Innovation7分钟
6. Globalization7分钟
Reading2 个阅读材料
Ted Talk: Elon Musk and the mind behind Tesla20分钟
Quiz 2 Solutions10分钟
Quiz1 个练习
Week 214分钟
3
完成时间(小时)
完成时间为 2 小时

Week 3 - Strategic Options

This session first introduces the idea of environmental sensibility which will be different for companies in different business sectors and in different parts of the world. It then develops six strategic approaches that businesses might follow according to the degree to which they choose to comply with or go beyond legislation. Learning Objectives: To understand the idea of environmental sensibility and to explore different levels of response. In addition, learners will be able to determine the right approach for specific firms in a specific sector and place. ...
Reading
6 个视频 (总计 47 分钟), 3 个阅读材料, 1 个测验
Video6 个视频
2. Take the Low Road & Break the Law7分钟
3. Wait and See6分钟
4. Show and Tell8分钟
5. Pay for Principle9分钟
6. Think Ahead7分钟
Reading3 个阅读材料
Learning Objectives2分钟
Ted Talk, "Ray Anderson: The business logic of sustainability"15分钟
Quiz 3 Solutions10分钟
Quiz1 个练习
Week 312分钟
4
完成时间(小时)
完成时间为 2 小时

Week 4 - Environmental Interest Groups

Part of the issue in choosing a strategy to deal with environmental issues is to fully understand the broad spectrum of environmental interest groups. This session explores how the movement took off, distinguishing between four types of groups and examining how business might consider interacting with them (and vice versa). Learning Objectives: To explore the nature of four different types of environmental interest groups such that their motivations and behaviors can be better understood. ...
Reading
6 个视频 (总计 51 分钟), 2 个阅读材料, 1 个测验
Video6 个视频
2. Conservationists7分钟
3. Activists12分钟
4. Localists8分钟
5. Advocates5分钟
6. Non-Market Strategy4分钟
Reading2 个阅读材料
Ted Talk, "Global priorities bigger than climate change"16分钟
Quiz 4 Solutions10分钟
Quiz1 个练习
Week 410分钟

讲师

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Mike Rosenberg

Assistant Professor
Strategic Management

关于 IESE Business School

For over fifty years, IESE, the graduate business school of the University of Navarra, has been at the forefront of management education, developing and inspiring business leaders who strive to make a deep, positive and lasting impact on the people, companies and society they serve....

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