Using Factor Analysis to Identify Underlying Constructs - Part 2

来自 艾莫利大学 的课程
Survey analysis to Gain Marketing Insights
23 评分
23 评分
课程 4(共 6 门,Specialization Foundations of Marketing Analytics
Introduction to Factor Analysis
This module will provide readings and discussions to provide an introduction to the topic of Factor Analysis. It is recommended that you complete the Meaningful Marketing Insights course offered by Coursera before taking this course.


  • David Schweidel
    David Schweidel
    Associate Professor of Marketing
    Goizueta Business School