Using Factor Analysis to Identify Underlying Constructs - Part 4

来自 艾莫利大学 的课程
Survey analysis to Gain Marketing Insights
23 评分
23 评分
课程 4(共 6 门,Specialization Foundations of Marketing Analytics
Implementing Factor Analysis
This module will provide lectures and exercises that will inform students on how to determine the number of factors to consider in your analysis and to evaluate the fit of the data.


  • David Schweidel
    David Schweidel
    Associate Professor of Marketing
    Goizueta Business School