课程信息
4.0
22 个评分
8 个审阅
New ideas based on high-technology research have a high failure rate because they hit the ground running with lopsided priorities and misalignments. Students complete this course with an Innovation Creed (“Why are you doing this?”) and a customized Idea Filter (“Are you working on the right priorities?”)—2 simple tools that steer concept-stage commercialization to success....
Globe

100% 在线课程

立即开始,按照自己的计划学习。
Calendar

可灵活调整截止日期

根据您的日程表重置截止日期。
Clock

Approx. 12 hours to complete

建议:1-3 hours/week...
Comment Dots

English

字幕:English...
Globe

100% 在线课程

立即开始,按照自己的计划学习。
Calendar

可灵活调整截止日期

根据您的日程表重置截止日期。
Clock

Approx. 12 hours to complete

建议:1-3 hours/week...
Comment Dots

English

字幕:English...

教学大纲 - 您将从这门课程中学到什么

Week
1
Clock
完成时间为 3 小时

Week 1 - Case for Action

Welcome to the technology commercialization revolution! And Foundational starting point: Your Innovation Creed...
Reading
12 个视频(共 96 分钟), 1 个阅读材料, 2 个测验
Video12 个视频
Welcome to the Revolution 16分钟
Interview with Rob Clark, Senior Vice President for Research and Dean of Engineering & Applied Sciences 8分钟
Interview with Duncan Moore, Vice Provost for Entrepreneurship 10分钟
Innovation Creed Books 5分钟
Dimensions around Innovation: Setting, Scope, Change 10分钟
Dimensions around Innovation: Technology 6分钟
Dimensions around Innovation: Integration5分钟
Dimensions around Innovation: Reach 3分钟
Personal Drivers: Your Innovation Creed9分钟
Team Creed 4分钟
Instructions for Week #1 Assignment4分钟
Reading1 个阅读材料
The TEAM Program10分钟
Quiz2 个练习
Exam for Week 140分钟
Innovation Creed Assignment12分钟
Week
2
Clock
完成时间为 2 小时

Week 2 - Why so hard?

Top reasons why commercializing technology is so difficult...
Reading
6 个视频(共 58 分钟), 1 个测验
Video6 个视频
Top Challenges That Stunt Commercialization: #3 -­‐ #7 7分钟
Top Challenges That Stunt Commercialization: #8 -­‐ #16 10分钟
Questions That Uncover These Challenges 8分钟
Interview with Andrew Ainslie, Dean of the Simon Graduate School of Business 9分钟
Interview with Bill Anderson, Vice President of Business Development at Excelsior Medical 13分钟
Quiz1 个练习
Exam for Week 240分钟
Week
3
Clock
完成时间为 1 小时

Week 3 - Customizing Your Filter

Turning those challenges into an Idea Filter...
Reading
10 个视频(共 66 分钟), 1 个测验
Video10 个视频
Perfect Answers to the World’s Perfect Idea 9分钟
Customizing YOUR Idea Filter: Add a Factor, Tweak the Wording, Assign Weights 6分钟
Customizing YOUR Idea Filter: Calibrate the Rating Scale, Determine Hurdles 7分钟
Test the Filter 5分钟
Idea Filter Books 5分钟
Medical Devices10分钟
Week 3 Assignment Part 19分钟
Idea Filter for Radical Invention 5分钟
Week 3 Assignment Part 2 3分钟
Quiz1 个练习
Idea Filter Assignment12分钟
Week
4
Clock
完成时间为 2 小时

Week 4 - Discussing Filters from Different Creeds hard?

Customizing Your Idea Filter: the best ideas for your particular Creed and Examples of various Filters for differing dimensions of Creed...
Reading
12 个视频(共 92 分钟), 1 个测验
Video12 个视频
Life-Style Vs Investable/Scalable Innovation 6分钟
Social Entrepreneurship7分钟
Radical vs Incremental Innovation 15分钟
Using the Filter: Green Crayon Filtering 7分钟
Hypothetical Idea Being Scored 10分钟
Using the Filter to Rate a Collection of Ideas 11分钟
David Chauncey: Introduction & Filter Set Up11分钟
David Chauncey: Corporate Business Development 4分钟
David Chauncey: Rendering the Possibilities 5分钟
David Chauncey: Sales Calls and the Back of an Envelope6分钟
Closing Message 分钟
Quiz1 个练习
Exam for Week 440分钟
4.0
Briefcase

83%

通过此课程获得实实在在的工作福利

热门审阅

创建者 MSJan 15th 2017

It is a great course to take for anyone who is active in field of technology commercialization.

创建者 AFOct 30th 2017

Proved to be very useful for me personally. Would be great to see part 2 now!

讲师

Mark Wilson

Lecturer in Entrepreneurship
Simon Business School

关于 University of Rochester

The University of Rochester is one of the nation's leading private universities. Located in Rochester, N.Y., the University provides exceptional opportunities for interdisciplinary study and close collaboration with faculty through its unique cluster-based curriculum. Its College, School of Arts and Sciences, and Hajim School of Engineering and Applied Sciences are complemented by its Eastman School of Music, Simon School of Business, Warner School of Education, Laboratory for Laser Energetics, School of Medicine and Dentistry, School of Nursing, Eastman Institute for Oral Health, and the Memorial Art Gallery....

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