本课程是知识产权法专项课程专项课程的一部分

Cynthia Dahl

提供方

知识产权法专项课程宾夕法尼亚大学

课程信息

15,806 次近期查看

The protections afforded under trademark law have created incredible value in intangible assets, with the value of the world’s most valuable brands such as Amazon, Apple and Google each exceeding $100 billion. But what exactly is trademark law, and how is such enormous value created?
This course examines the fundamentals of U.S. trademark law and the ways in which the manufacturers of various products and services can establish and protect their identities and the identities of their products in the marketplace.  

We will explore the purpose of trademark law, identify the different types of trademarks, including names, designs, logos, and trade dress, and explore strategies for choosing and protecting strong, potentially valuable trademarks. We will also discuss strategies for strengthening descriptive marks, and lay out the steps for filing for federal trademark protection. Finally, we will address how to design an ongoing maintenance strategy to protect, extend, and maximize the value of trademarks, and discuss strategies for responding to possible trademark infringement.

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第 3 门课程（共 4 门）

知识产权法专项课程

可灵活调整截止日期

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完成时间大约为19 小时

英语（English）

字幕：英语（English）

您将学到的内容有

Define the scope and subject matter of trademark protection

Evaluate the usefulness and limits of seeking trademark protection

Formulate a strategy for creating and protecting a strong trademark

Design processes to maintain ownership and control of a trademark and respond to possible infringement

您将获得的技能

MarketingBrand ManagementStrategic PlanningValue Proposition

可分享的证书

完成后获得证书

100% 在线

立即开始，按照自己的计划学习。

第 3 门课程（共 4 门）

知识产权法专项课程

可灵活调整截止日期

根据您的日程表重置截止日期。

完成时间大约为19 小时

英语（English）

字幕：英语（English）

讲师

授课教师评分

4.92/5 （15 个评分）

Cynthia Dahl

Practice Professor of Law

Penn Law

3,767 个学生

1 门课程

提供方

宾夕法尼亚大学

The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies.

教学大纲 - 您将从这门课程中学到什么

周

周 1

完成时间为 5 小时

What is a Trademark?

What is a trademark? What can and cannot qualify as a trademark? This module answers these important threshold questions to begin our study of U.S. trademark law.

完成时间为 5 小时

5 个视频（总计 30 分钟）, 5 个阅读材料, 4 个测验

5 个视频

Introduction2分钟

The Policy Behind Trademarks7分钟

What Can Qualify as a Trademark?3分钟

Trademark vs. Other Important Company Identifiers6分钟

Designations That Cannot be Trademarked9分钟

5 个阅读材料

Pre-Course Survey (Optional)10分钟

Trademark Overview45分钟

Examples of the Universe of Possible Trademarks15分钟

Contrasting Trademarks to Company Registrations and Domain Names25分钟

Limits on Trademark Protection45分钟

4 个练习

Practice Quiz30分钟

Graded Quiz10分钟

周

周 2

完成时间为 5 小时

How to Choose the Right Trademark

What does it mean for a trademark to be "good?" What is a "strong" trademark? This module answers those questions, and demonstrates how to balance the sometimes competing interests of the marketing and legal departments of a business.

完成时间为 5 小时

6 个视频（总计 33 分钟）, 4 个阅读材料, 6 个测验

6 个视频

What Makes a Good Trademark?6分钟

The Importance of Enforceability2分钟

Can You "Fix" a Descriptive Mark?4分钟

Should You Search a Potential Mark?7分钟

Designing a Clearance Search4分钟

Interpreting the Search Results7分钟

4 个阅读材料

Different Perspectives on What Makes a Good Trademark45分钟

Introduction to Secondary Meaning10分钟

How to Search10分钟

Optional Reading: Non-Legal Considerations10分钟

6 个练习

Practice Quiz30分钟

Graded Quiz15分钟

周

周 3

完成时间为 4 小时

Why and How to Protect a Trademark

In this module, you will learn if, when, and how to file for official trademark protection.

完成时间为 4 小时

5 个视频（总计 30 分钟）, 2 个阅读材料, 6 个测验

5 个视频

Federal vs. State Trademark Registration7分钟

When Are You Ready to File an Application?6分钟

Filing a Federal Trademark Application Part 15分钟

Filing a Federal Trademark Application Part 24分钟

What Happens After the Application is Filed?5分钟

2 个阅读材料

Overview of the Registration Process1小时

Overview of the Process After Filing10分钟

6 个练习

Practice Quiz30分钟

Practice Quiz

Practice Quiz10分钟

Graded Quiz20分钟

周

周 4

完成时间为 5 小时

How to Maintain a Mark and the Basics of Infringement

So you have a trademark - what now? This module will show you how to protect and police your trademark, as well as how to approach potential trademark infringement.

完成时间为 5 小时

4 个视频（总计 42 分钟）, 4 个阅读材料, 4 个测验

4 个视频

Proper Trademark Marking and Use8分钟

Policing and Maintenance Part 19分钟

Policing and Maintenance Part 211分钟

Addressing Trademark Infringement13分钟

4 个阅读材料

Optional Reading: Safeguarding Your Trademark45分钟

Discovering Infringement45分钟

Concluding Thoughts10分钟

Post-Course Survey (Optional)10分钟

3 个练习

Practice Quiz30分钟

关于知识产权法专项课程

Intellectual property is the currency of the tech world. The pharmaceutical patent for Lipitor generated over $100 billion in revenue, the copyright for the Harry Potter franchise has generated over $25 billion to date, and the trademarked brands of the world’s largest tech companies now eclipse $100 billion in value. But what makes these intangible assets so valuable?

Through the courses in this specialization, you will learn the differences between the various forms of U.S. intellectual property rights, including patents, copyrights, and trademarks, and their various applications to human innovations. Drawing from that knowledge, you will then work to develop a trademark strategy for a company, analyze a patent document, and address a copyright cease-and-desist request. After completing these hands-on projects, you will have the necessary framework to craft integrated intellectual property strategies tailored to an organization’s core business goals.

常见问题

我什么时候能够访问课程视频和作业？
讲座和作业的访问权限取决于您的注册类型。如果您以旁听模式参加课程，则可以免费查看大多数课程资料。要访问评分作业并获得证书，您需要在旁听期间或之后购买证书体验。如果看不到旁听选项：
课程可能不提供旁听选项。您可以尝试免费试用，也可以申请助学金。
课程可能会改为提供'完整课程，没有证书'。通过此选项，您可以查看所有课程材料、提交所要求的作业，以及获得最终成绩。这也意味着您将无法购买证书体验。
我订阅此专项课程后会得到什么？
您注册课程后，将有权访问专项课程中的所有课程，并且会在完成课程后获得证书。您的电子课程证书将添加到您的成就页中，您可以通过该页打印您的课程证书或将其添加到您的领英档案中。如果您只想阅读和查看课程内容，可以免费旁听课程。
Is financial aid available?
是的，Coursera 可以为无法承担费用的学生提供助学金。通过点击左侧“注册”按钮下的“助学金”链接可以申请助学金。您可以根据屏幕提示完成申请，申请获批后会收到通知。您需要针对专项课程中的每一门课程完成上述步骤，包括毕业项目。了解更多。

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Trademark Law