The protections afforded under trademark law have created incredible value in intangible assets, with the value of the world’s most valuable brands such as Amazon, Apple and Google each exceeding $100 billion. But what exactly is trademark law, and how is such enormous value created?
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知识产权法 专项课程宾夕法尼亚大学课程信息
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第 3 门课程（共 4 门）
完成时间大约为19 小时
英语（English）
字幕：英语（English）
您将学到的内容有
Define the scope and subject matter of trademark protection
Evaluate the usefulness and limits of seeking trademark protection
Formulate a strategy for creating and protecting a strong trademark
Design processes to maintain ownership and control of a trademark and respond to possible infringement
您将获得的技能
- Marketing
- Brand Management
- Strategic Planning
- Value Proposition
可灵活调整截止日期
根据您的日程表重置截止日期。
可分享的证书
完成后获得证书
100% 在线
立即开始，按照自己的计划学习。
第 3 门课程（共 4 门）
完成时间大约为19 小时
英语（English）
字幕：英语（English）
提供方
宾夕法尼亚大学
The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies.
授课大纲 - 您将从这门课程中学到什么
完成时间为 5 小时
What is a Trademark?
What is a trademark? What can and cannot qualify as a trademark? This module answers these important threshold questions to begin our study of U.S. trademark law.
完成时间为 5 小时
5 个视频 （总计 30 分钟）, 5 个阅读材料, 4 个测验
完成时间为 5 小时
How to Choose the Right Trademark
What does it mean for a trademark to be "good?" What is a "strong" trademark? This module answers those questions, and demonstrates how to balance the sometimes competing interests of the marketing and legal departments of a business.
完成时间为 5 小时
6 个视频 （总计 33 分钟）, 4 个阅读材料, 6 个测验
完成时间为 4 小时
Why and How to Protect a Trademark
In this module, you will learn if, when, and how to file for official trademark protection.
完成时间为 4 小时
5 个视频 （总计 30 分钟）, 2 个阅读材料, 6 个测验
完成时间为 5 小时
How to Maintain a Mark and the Basics of Infringement
So you have a trademark - what now? This module will show you how to protect and police your trademark, as well as how to approach potential trademark infringement.
完成时间为 5 小时
4 个视频 （总计 42 分钟）, 4 个阅读材料, 4 个测验
审阅
- 5 stars86.95%
- 4 stars10.32%
- 3 stars2.17%
- 2 stars0.54%
来自TRADEMARK LAW的热门评论
由 IG 提供Jun 25, 2020
Interesting subject matter and very knowledgeable instructor. I would recommend this to anyone interested in marketing and Trademark Law
由 AA 提供Jan 19, 2020
Great course and introduction to Trademark Law! Highly recommend to others seeking an introduction to the field.
由 DB 提供Aug 23, 2020
Excellent professor and interesting material. The reading assignments were wonderful, with hard core information sprinkled with some humorous stuff.
由 SC 提供Jun 4, 2020
It was an amazing experience attending lectures and undergoing the course.
关于 知识产权法 专项课程
Intellectual property is the currency of the tech world. The pharmaceutical patent for Lipitor generated over $100 billion in revenue, the copyright for the Harry Potter franchise has generated over $25 billion to date, and the trademarked brands of the world’s largest tech companies now eclipse $100 billion in value. But what makes these intangible assets so valuable?
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