The protections afforded under trademark law have created incredible value in intangible assets, with the value of the world’s most valuable brands such as Amazon, Apple and Google each exceeding $100 billion. But what exactly is trademark law, and how is such enormous value created?
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知识产权法 专项课程宾夕法尼亚大学课程信息
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第 3 门课程（共 4 门）
完成时间大约为19 小时
英语（English）
字幕：英语（English）
您将学到的内容有
Define the scope and subject matter of trademark protection
Evaluate the usefulness and limits of seeking trademark protection
Formulate a strategy for creating and protecting a strong trademark
Design processes to maintain ownership and control of a trademark and respond to possible infringement
您将获得的技能
MarketingBrand ManagementStrategic PlanningValue Proposition
可灵活调整截止日期
根据您的日程表重置截止日期。
可分享的证书
完成后获得证书
100% 在线
立即开始，按照自己的计划学习。
第 3 门课程（共 4 门）
完成时间大约为19 小时
英语（English）
字幕：英语（English）
提供方
宾夕法尼亚大学
The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies.
教学大纲 - 您将从这门课程中学到什么
完成时间为 5 小时
What is a Trademark?
What is a trademark? What can and cannot qualify as a trademark? This module answers these important threshold questions to begin our study of U.S. trademark law.
完成时间为 5 小时
5 个视频 （总计 30 分钟）, 5 个阅读材料, 4 个测验
完成时间为 5 小时
How to Choose the Right Trademark
What does it mean for a trademark to be "good?" What is a "strong" trademark? This module answers those questions, and demonstrates how to balance the sometimes competing interests of the marketing and legal departments of a business.
完成时间为 5 小时
6 个视频 （总计 33 分钟）, 4 个阅读材料, 6 个测验
完成时间为 4 小时
Why and How to Protect a Trademark
In this module, you will learn if, when, and how to file for official trademark protection.
完成时间为 4 小时
5 个视频 （总计 30 分钟）, 2 个阅读材料, 6 个测验
完成时间为 5 小时
How to Maintain a Mark and the Basics of Infringement
So you have a trademark - what now? This module will show you how to protect and police your trademark, as well as how to approach potential trademark infringement.
完成时间为 5 小时
4 个视频 （总计 42 分钟）, 4 个阅读材料, 4 个测验
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来自TRADEMARK LAW的热门评论
由 RM 提供Aug 28, 2019
The teaching is exceptionally good. I am not a law student but understood it well. The content presentation of the trademark law course is really fantastic and should be appreciated well.
由 DB 提供Aug 23, 2020
Excellent professor and interesting material. The reading assignments were wonderful, with hard core information sprinkled with some humorous stuff.
由 CH 提供Jul 16, 2019
Excellently delivered by our instructor. I learned a lot and gained a deeper understanding in Trademark Law which is important in my present role.
由 IG 提供Jun 25, 2020
Interesting subject matter and very knowledgeable instructor. I would recommend this to anyone interested in marketing and Trademark Law
关于 知识产权法 专项课程
Intellectual property is the currency of the tech world. The pharmaceutical patent for Lipitor generated over $100 billion in revenue, the copyright for the Harry Potter franchise has generated over $25 billion to date, and the trademarked brands of the world’s largest tech companies now eclipse $100 billion in value. But what makes these intangible assets so valuable?
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