The protections afforded under trademark law have created incredible value in intangible assets, with the value of the world’s most valuable brands such as Amazon, Apple and Google each exceeding $100 billion. But what exactly is trademark law, and how is such enormous value created?
提供方
课程信息
22,693 次近期查看
您将学到的内容有
Define the scope and subject matter of trademark protection
Evaluate the usefulness and limits of seeking trademark protection
Formulate a strategy for creating and protecting a strong trademark
Design processes to maintain ownership and control of a trademark and respond to possible infringement
您将获得的技能
MarketingBrand ManagementStrategic PlanningValue Proposition
可分享的证书
完成后获得证书
100% 在线
立即开始，按照自己的计划学习。
第 3 门课程（共 4 门）
可灵活调整截止日期
根据您的日程表重置截止日期。
完成时间大约为10 小时
建议：4 weeks of study, 3-4 hours/week
英语（English）
字幕：英语（English）
提供方
宾夕法尼亚大学
The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies.
教学大纲 - 您将从这门课程中学到什么
完成时间为 4 小时
What is a Trademark?
What is a trademark? What can and cannot qualify as a trademark? This module answers these important threshold questions to begin our study of U.S. trademark law.
完成时间为 4 小时
5 个视频 （总计 30 分钟）, 5 个阅读材料, 4 个测验
5 个视频
Introduction2分钟
The Policy Behind Trademarks7分钟
What Can Qualify as a Trademark?3分钟
Trademark vs. Other Important Company Identifiers6分钟
Designations That Cannot be Trademarked9分钟
5 个阅读材料
Pre-Course Survey (Optional)10分钟
Trademark Overview45分钟
Examples of the Universe of Possible Trademarks15分钟
Contrasting Trademarks to Company Registrations and Domain Names25分钟
Limits on Trademark Protection45分钟
4 个练习
Practice Quiz4分钟
Practice Quiz4分钟
Practice Quiz4分钟
Graded Quiz10分钟
完成时间为 2 小时
How to Choose the Right Trademark
What does it mean for a trademark to be "good?" What is a "strong" trademark? This module answers those questions, and demonstrates how to balance the sometimes competing interests of the marketing and legal departments of a business.
完成时间为 2 小时
6 个视频 （总计 33 分钟）, 4 个阅读材料, 6 个测验
6 个视频
The Importance of Enforceability2分钟
Can You "Fix" a Descriptive Mark?4分钟
Should You Search a Potential Mark?7分钟
Designing a Clearance Search4分钟
Interpreting the Search Results7分钟
4 个阅读材料
Different Perspectives on What Makes a Good Trademark45分钟
Introduction to Secondary Meaning10分钟
How to Search10分钟
Optional Reading: Non-Legal Considerations10分钟
6 个练习
Practice Quiz2分钟
Practice Quiz6分钟
Practice Quiz4分钟
Practice Quiz4分钟
Practice Quiz4分钟
Graded Quiz15分钟
完成时间为 3 小时
Why and How to Protect a Trademark
In this module, you will learn if, when, and how to file for official trademark protection.
完成时间为 3 小时
5 个视频 （总计 30 分钟）, 2 个阅读材料, 6 个测验
5 个视频
When Are You Ready to File an Application?6分钟
Filing a Federal Trademark Application Part 15分钟
Filing a Federal Trademark Application Part 24分钟
What Happens After the Application is Filed?5分钟
2 个阅读材料
Overview of the Registration Process1小时
Overview of the Process After Filing10分钟
6 个练习
Practice Quiz8分钟
Practice Quiz6分钟
Practice Quiz6分钟
Practice Quiz
Practice Quiz10分钟
Graded Quiz20分钟
完成时间为 5 小时
How to Maintain a Mark and the Basics of Infringement
So you have a trademark - what now? This module will show you how to protect and police your trademark, as well as how to approach potential trademark infringement.
完成时间为 5 小时
4 个视频 （总计 42 分钟）, 4 个阅读材料, 4 个测验
4 个视频
Policing and Maintenance Part 19分钟
Policing and Maintenance Part 211分钟
Addressing Trademark Infringement13分钟
4 个阅读材料
Optional Reading: Safeguarding Your Trademark45分钟
Discovering Infringement45分钟
Concluding Thoughts10分钟
Post-Course Survey (Optional)10分钟
3 个练习
Practice Quiz6分钟
Practice Quiz6分钟
Practice Quiz2分钟
审阅
4.9
来自TRADEMARK LAW的热门评论
由 RM 提供Aug 28, 2019
The teaching is exceptionally good. I am not a law student but understood it well. The content presentation of the trademark law course is really fantastic and should be appreciated well.
由 CH 提供Jul 16, 2019
Excellently delivered by our instructor. I learned a lot and gained a deeper understanding in Trademark Law which is important in my present role.
由 AA 提供Jan 19, 2020
Great course and introduction to Trademark Law! Highly recommend to others seeking an introduction to the field.
由 MA 提供Feb 29, 2020
It was a mindful course to explore the knowledge for the protection of the right involving trade.
关于 知识产权法 专项课程
Intellectual property is the currency of the tech world. The pharmaceutical patent for Lipitor generated over $100 billion in revenue, the copyright for the Harry Potter franchise has generated over $25 billion to date, and the trademarked brands of the world’s largest tech companies now eclipse $100 billion in value. But what makes these intangible assets so valuable?
Through the courses in this specialization, you will learn the differences between the various forms of U.S. intellectual property rights, including patents, copyrights, and trademarks, and their various applications to human innovations. Drawing from that knowledge, you will then work to develop a trademark strategy for a company, analyze a patent document, and address a copyright cease-and-desist request. After completing these hands-on projects, you will have the necessary framework to craft integrated intellectual property strategies tailored to an organization’s core business goals.
常见问题
我什么时候能够访问课程视频和作业？
注册以便获得证书后，您将有权访问所有视频、测验和编程作业（如果适用）。只有在您的班次开课之后，才可以提交和审阅同学互评作业。如果您选择在不购买的情况下浏览课程，可能无法访问某些作业。
我订阅此专项课程后会得到什么？
您注册课程后，将有权访问专项课程中的所有课程，并且会在完成课程后获得证书。您的电子课程证书将添加到您的成就页中，您可以通过该页打印您的课程证书或将其添加到您的领英档案中。如果您只想阅读和查看课程内容，可以免费旁听课程。
退款政策是如何规定的？
有助学金吗？
还有其他问题吗？请访问 学生帮助中心。