Assessing the Value of Information

来自 艾莫利大学 的课程
Managing Uncertainty in Marketing Analytics
30 评分
30 评分
课程 2(共 6 门,Specialization Foundations of Marketing Analytics
Randomness and Probability
Module 1 focuses on developing an understanding where randomness appears in marketing problems. You will learn basic rules for calculating the probability of outcomes. We will also examine how these rules can be applied to determine the value of information


  • David Schweidel
    David Schweidel
    Associate Professor of Marketing
    Goizueta Business School