课程信息
4.7
500 个评分
84 个审阅
专项课程

第 3 门课程(共 6 门)

100% 在线

100% 在线

立即开始,按照自己的计划学习。
可灵活调整截止日期

可灵活调整截止日期

根据您的日程表重置截止日期。
初级

初级

Some familiarity with business is helpful, but not required.

完成时间(小时)

完成时间大约为13 小时

建议:4 weeks of study, 2-6 hours/week...
可选语言

英语(English)

字幕:英语(English), 韩语, 阿拉伯语(Arabic)

您将学到的内容有

  • Check

    The dynamics of competition, the competitive life cycle, and strategies to survive and thrive through industry disruption

  • Check

    Internationalization strategies, how, where, and when to enter foreign markets, and foreign direct investment

  • Check

    How businesses compete across industries, the value of being in different markets, and the right degree of diversification

  • Check

    Stakeholder management and how engaging with non-capital stakeholders can create value

您将获得的技能

Strategic ManagementStrategic ThinkingBusiness Strategybusiness competition
专项课程

第 3 门课程(共 6 门)

100% 在线

100% 在线

立即开始,按照自己的计划学习。
可灵活调整截止日期

可灵活调整截止日期

根据您的日程表重置截止日期。
初级

初级

Some familiarity with business is helpful, but not required.

完成时间(小时)

完成时间大约为13 小时

建议:4 weeks of study, 2-6 hours/week...
可选语言

英语(English)

字幕:英语(English), 韩语, 阿拉伯语(Arabic)

教学大纲 - 您将从这门课程中学到什么

1
完成时间(小时)
完成时间为 3 小时

Dynamic Strategy

Studebaker, Remington, Sears, Kodak. Companies that were leaders in their time but failed to adapt to change. In this module, we'll explore the impact of disruptive innovations and how companies can navigate these changes, evolve over time, and avoid the pitfalls of the competitive life cycle. By the end of this module, you will be able to complete a competitive life cycle analysis and apply this tool in a case study of Sony. Let's get started....
Reading
9 个视频 (总计 58 分钟), 5 个阅读材料, 1 个测验
Video9 个视频
The Dynamic Capabilities Perspective6分钟
Introduction to the Competitive Life Cycle8分钟
Competitive Life Cycle: Common Patterns9分钟
Why Incumbent Firms Fail or Survive8分钟
Competitive Life Cycle Analysis7分钟
Module Lessons1分钟
Strategist's Toolkit: Competitive Life Cycle Analysis3分钟
Sony PlayStation 4 Case Debrief8分钟
Reading5 个阅读材料
Course Overview10分钟
Course Requirements10分钟
Get to Know Your Classmates10分钟
Using the Discussion Forums10分钟
Sony PlayStation 4: Aim and Fire20分钟
Quiz1 个练习
Dynamic Strategy40分钟
2
完成时间(小时)
完成时间为 2 小时

International Strategy

Welcome! Industry and firm globalization has taken off in the past few decades. Firms can realize great gains by moving into foreign markets, but they only do so if they act strategically. In this module, we'll discuss the rise of globalization and explore two primary strategic questions: Where to compete and how to enter that market. We'll consider the pros and cons of strategic options for entering foreign markets. By the end of this module, you'll be able to complete an internationalization analysis and apply this tool to a case study about Orascom Telecom....
Reading
10 个视频 (总计 60 分钟), 1 个阅读材料, 1 个测验
Video10 个视频
Patterns of Internationalization7分钟
Where to Compete4分钟
Entering Foreign Markets: Exporting5分钟
Entering Foreign Markets: Licensing and Alliances5分钟
Entering Foreign Markets: Foreign Direct Investment4分钟
Foreign Direct Investment: Entry Mode5分钟
Module Lessons4分钟
Strategist's Toolkit: Internationalization Analysis8分钟
Orascom Telecom Holding Case Debrief6分钟
Reading1 个阅读材料
Orascom Telecom Holding: Wind and Weather20分钟
Quiz1 个练习
International Strategy40分钟
3
完成时间(小时)
完成时间为 2 小时

Diversification Strategy

Corporate strategy is often a question of diversification. How can firms leverage their current position across markets to build profits? In this module, we'll discuss firm scope and the financial, operational, and strategic reasons to expand and diversify. We'll explore the theory of the firm--or why firms exist and how this relates to their scope. By the end of this module, you'll be able to develop a diversification matrix and apply this tool in a case study about Disney. ...
Reading
10 个视频 (总计 51 分钟), 1 个阅读材料, 1 个测验
Video10 个视频
Financial Reasons to Diversify5分钟
Operational Reasons to Diversify4分钟
Strategic Reasons to Diversify6分钟
Why Firms Exist: Theory of the Firm7分钟
Limits on Firm Scope4分钟
The Right Degree of Diversification2分钟
Module Lessons1分钟
Strategist's Toolkit: Diversification Matrices3分钟
Walt Disney Co Case Debrief9分钟
Reading1 个阅读材料
Walt Disney Co: Mickey Mouse or Media Mammoth?6分钟
Quiz1 个练习
Diversification Strategy40分钟
4
完成时间(小时)
完成时间为 6 小时

Stakeholder Strategy

How can a firm's values add value to the firm? Stakeholder management is a way of thinking about ethical considerations impacting an organization's strategy. In this module, we'll discuss how effective business strategy considers the impact of a firm's decisions and actions on various stakeholders, both primary and secondary, and uses that knowledge to guide strategic actions. By the end of this module, you'll be able to complete a stakeholder analysis and apply this tool in a case study about GE Healthcare. ...
Reading
9 个视频 (总计 58 分钟), 2 个阅读材料, 3 个测验
Video9 个视频
Creating Value for Stakeholders5分钟
Aligning Key Stakeholders5分钟
Aligning Secondary Stakeholders6分钟
Sources of Institutional Pressure9分钟
Value Creation and Your Values3分钟
Module Lessons3分钟
Strategist's Toolkit: Stakeholder Analysis4分钟
GE Healthcare India Case Debrief15分钟
Reading2 个阅读材料
GE Healthcare in India: An (Ultra)Sound Strategy?15分钟
Assignment Overview20分钟
Quiz2 个练习
Stakeholder Strategy40分钟
Practice Reviewing an Assignment30分钟
4.7
84 个审阅Chevron Right
工作福利

44%

通过此课程获得实实在在的工作福利
职业晋升

25%

加薪或升职

热门审阅

创建者 ASNov 11th 2017

Great Course and excellent insight about strategy approach for any business. Its has really given a full overview about business strategy approach.\n\nThanks for professors to design such module.

创建者 MMMay 26th 2016

Really advanced thinking in strategy, excellent work by Darden Business School. Particular appreciation for Prof. Jared D. Harris and Mike Lenox for their competency in the subject matter.

讲师

Avatar

Michael Lenox

Senior Associate Dean and Chief Strategy Officer
Darden School of Business
Avatar

Jared Harris

Samuel L. Slover Research Chair in Business Administration
Darden School of Business

关于 University of Virginia

A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders....

关于 Business Strategy 专项课程

This Specialization covers both the dynamics and the global aspects of strategic management. With cases drawn from leading companies like Disney, Microsoft and Zappos, you'll learn how to evaluate industry evolution, build and sustain competitive advantage, formulate and assess business strategies, and align efforts to organizational strategy. In the final Capstone Project, you’ll apply your skills by creating a comprehensive Strategic Analysis for an existing business or a venture of your own....
Business Strategy

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