课程信息
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第 2 门课程(共 5 门)

100% 在线

立即开始,按照自己的计划学习。

可灵活调整截止日期

根据您的日程表重置截止日期。

初级

Some familiarity with business is helpful, but not required.

完成时间大约为13 小时

建议:4 weeks of study, 2-6 hours/week...

英语(English)

字幕:英语(English), 韩语, 阿拉伯语(Arabic)

您将学到的内容有

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    The dynamics of competition, the competitive life cycle, and strategies to survive and thrive through industry disruption

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    Internationalization strategies, how, where, and when to enter foreign markets, and foreign direct investment

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    How businesses compete across industries, the value of being in different markets, and the right degree of diversification

  • Check

    Stakeholder management and how engaging with non-capital stakeholders can create value

您将获得的技能

Strategic ManagementStrategic ThinkingBusiness Strategybusiness competition

第 2 门课程(共 5 门)

100% 在线

立即开始,按照自己的计划学习。

可灵活调整截止日期

根据您的日程表重置截止日期。

初级

Some familiarity with business is helpful, but not required.

完成时间大约为13 小时

建议:4 weeks of study, 2-6 hours/week...

英语(English)

字幕:英语(English), 韩语, 阿拉伯语(Arabic)

教学大纲 - 您将从这门课程中学到什么

1
完成时间为 3 小时

Dynamic Strategy

9 个视频 (总计 58 分钟), 5 个阅读材料, 1 个测验
9 个视频
The Dynamic Capabilities Perspective6分钟
Introduction to the Competitive Life Cycle8分钟
Competitive Life Cycle: Common Patterns9分钟
Why Incumbent Firms Fail or Survive8分钟
Competitive Life Cycle Analysis7分钟
Module Lessons1分钟
Strategist's Toolkit: Competitive Life Cycle Analysis3分钟
Sony PlayStation 4 Case Debrief8分钟
5 个阅读材料
Course Overview10分钟
Course Requirements10分钟
Get to Know Your Classmates10分钟
Using the Discussion Forums10分钟
Sony PlayStation 4: Aim and Fire20分钟
1 个练习
Dynamic Strategy40分钟
2
完成时间为 2 小时

International Strategy

10 个视频 (总计 60 分钟), 1 个阅读材料, 1 个测验
10 个视频
Patterns of Internationalization7分钟
Where to Compete4分钟
Entering Foreign Markets: Exporting5分钟
Entering Foreign Markets: Licensing and Alliances5分钟
Entering Foreign Markets: Foreign Direct Investment4分钟
Foreign Direct Investment: Entry Mode5分钟
Module Lessons4分钟
Strategist's Toolkit: Internationalization Analysis8分钟
Orascom Telecom Holding Case Debrief6分钟
1 个阅读材料
Orascom Telecom Holding: Wind and Weather20分钟
1 个练习
International Strategy40分钟
3
完成时间为 2 小时

Diversification Strategy

10 个视频 (总计 51 分钟), 1 个阅读材料, 1 个测验
10 个视频
Financial Reasons to Diversify5分钟
Operational Reasons to Diversify4分钟
Strategic Reasons to Diversify6分钟
Why Firms Exist: Theory of the Firm7分钟
Limits on Firm Scope4分钟
The Right Degree of Diversification2分钟
Module Lessons1分钟
Strategist's Toolkit: Diversification Matrices3分钟
Walt Disney Co Case Debrief9分钟
1 个阅读材料
Walt Disney Co: Mickey Mouse or Media Mammoth?6分钟
1 个练习
Diversification Strategy40分钟
4
完成时间为 6 小时

Stakeholder Strategy

9 个视频 (总计 58 分钟), 2 个阅读材料, 3 个测验
9 个视频
Creating Value for Stakeholders5分钟
Aligning Key Stakeholders5分钟
Aligning Secondary Stakeholders6分钟
Sources of Institutional Pressure9分钟
Value Creation and Your Values3分钟
Module Lessons3分钟
Strategist's Toolkit: Stakeholder Analysis4分钟
GE Healthcare India Case Debrief15分钟
2 个阅读材料
GE Healthcare in India: An (Ultra)Sound Strategy?15分钟
Assignment Overview20分钟
2 个练习
Stakeholder Strategy40分钟
Practice Reviewing an Assignment30分钟
4.7
102 个审阅Chevron Right

40%

通过此课程获得实实在在的工作福利

22%

加薪或升职

来自高级企业战略的热门评论

创建者 ASNov 11th 2017

Great Course and excellent insight about strategy approach for any business. Its has really given a full overview about business strategy approach.\n\nThanks for professors to design such module.

创建者 MMMay 26th 2016

Really advanced thinking in strategy, excellent work by Darden Business School. Particular appreciation for Prof. Jared D. Harris and Mike Lenox for their competency in the subject matter.

讲师

Avatar

Michael Lenox

Senior Associate Dean and Chief Strategy Officer
Darden School of Business
Avatar

Jared Harris

Samuel L. Slover Research Chair in Business Administration
Darden School of Business

关于 弗吉尼亚大学

A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders....

关于 商业战略 专项课程

This Specialization covers both the dynamics and the global aspects of strategic management. With cases drawn from leading companies like Disney, Microsoft and Zappos, you'll learn how to evaluate industry evolution, build and sustain competitive advantage, formulate and assess business strategies, and align efforts to organizational strategy. In the final Capstone Project, you’ll apply your skills by creating a comprehensive Strategic Analysis for an existing business or a venture of your own....
商业战略

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