课程信息

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初级
完成时间大约为14 小时
英语(English)
字幕:英语(English)

您将学到的内容有

  • How to naturally, habitually tie your team’s work to actionable analytics that help you drive to user value.

  • How to pair your hypotheses on customer personas and problem with analytics.

  • How to test propositions (a la Lean Startup) so you don’t build features no one wants.

  • How to instrument actionable observation into everything you build (a la Lean UX).

您将获得的技能

Software DevelopmentProduct ManagementAgile Software Development
可分享的证书
完成后获得证书
100% 在线
立即开始,按照自己的计划学习。
可灵活调整截止日期
根据您的日程表重置截止日期。
初级
完成时间大约为14 小时
英语(English)
字幕:英语(English)

提供方

弗吉尼亚大学 徽标

弗吉尼亚大学

教学大纲 - 您将从这门课程中学到什么

1

1

完成时间为 3 小时

Introduction and Customer Analytics

完成时间为 3 小时
13 个视频 (总计 66 分钟), 2 个阅读材料, 4 个测验
13 个视频
Review: Hypothesis-Driven Development3分钟
Agile Analytics at HVAC in a Hurry2分钟
Jobs To Be Done at HVAC in a Hurry5分钟
Getting Outside the Building With Ivan7分钟
Focal Point: The User Journey6分钟
Introducing Enable Quiz1分钟
Outlining the User Journey7分钟
Outlining with Pirate Metrics3分钟
Designing User Habits: The Hook Framework4分钟
Mapping Analytics: Trent the Technician10分钟
Mapping Analytics: Ivan the Inside Salesperson6分钟
Your Analytics Portfolio2分钟
2 个阅读材料
Course Overview & Requirements10分钟
Getting Project Management Institute (PMI) Professional Development Units (PDUs)10分钟
4 个练习
User Journeys and Pirate Metrics30分钟
User Habits and Mapping Analytics30分钟
Customer Analytics
Introduction and Customer Analytics30分钟
2

2

完成时间为 3 小时

Demand Analytics

完成时间为 3 小时
12 个视频 (总计 61 分钟)
12 个视频
Testing Motivation with MVPs3分钟
Designing Experiments4分钟
Experiment Design with MVPs4分钟
Five Experiment Charters2分钟
The Fake Feature Test4分钟
Testing Features: Running the Experiment3分钟
Testing Funnels6分钟
Testing Cohorts7分钟
Experiment Design: Testing a Coding Course for Designers & Managers4分钟
Experiment Execution: Testing a Coding Course for Designers & Managers5分钟
Interview: Laura Klein on Practice of Lean UX10分钟
4 个练习
Testing Motivations with MVPs30分钟
Experiments30分钟
Testing Features
Testing Demand and Experiment Patterns30分钟
3

3

完成时间为 5 小时

UX Analytics

完成时间为 5 小时
11 个视频 (总计 73 分钟)
11 个视频
Qualitative Usability Testing9分钟
The Test You Already Have2分钟
Pairing Your User Stories with Analytics: Trent the Technician7分钟
Pairing Your User Stories with Analytics: Ivan the Inside Salesperson10分钟
Analyzing Dependent Variables with Google Analytics4分钟
Google Analytics: The Littlest Overview10分钟
From Design to Code: Trent the Technician4分钟
From Code to Analytics: Trent the Technician4分钟
A/B Testing7分钟
Designing, Coding, and Testing: Ivan the Inside Salesperson6分钟
4 个练习
Testing Analytics30分钟
User Stories & Analytics30分钟
A/B Testing
Qualitative and Quantitative Analytics30分钟
4

4

完成时间为 3 小时

Analytics and Data Science

完成时间为 3 小时
12 个视频 (总计 75 分钟)
12 个视频
Facilitating Collaboration with Your Data Science Team4分钟
Interview: Drew Conway on Data Science8分钟
Interview: Drew Conway’s Data Science Journey9分钟
Four Types of Data Executions1分钟
Interview: Casey Lichtendahl: Data Science and You6分钟
Interview: Casey Lichtendahl: Closer Look at X, Y, Z10分钟
Interview: Casey Lichtendahl: Data at Rest vs. Data in Motion6分钟
Data Science IRL: Intro to the Casino Jack Case8分钟
Data Science IRL: Data Wrangling and Exploratory Analysis9分钟
Data Science IRL: Testing Hypotheses and Designing Interventions5分钟
Course Close1分钟
4 个练习
Data Science30分钟
Data Executions30分钟
Data Science IRL
Analytics and Data Science30分钟

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