AI is everywhere! By harnessing the power of Artificial Intelligence, businesses and marketers have amazing growth potential, and the opportunities to enhance marketing with AI are always expanding. But how can businesses use AI tools to drive their success and gain sustainable competitive advantages? What are the challenges faced by businesses as they implement AI into their marketing strategies?
提供方
Artificial Intelligence in Marketing
弗吉尼亚大学课程信息
24,911 次近期查看
可分享的证书
完成后获得证书
100% 在线
立即开始，按照自己的计划学习。
可灵活调整截止日期
根据您的日程表重置截止日期。
初级
No prior experience needed to participate in and benefit from this course.
完成时间大约为11 小时
英语（English）
字幕：英语（English）
您将学到的内容有
How to use data-driven AI to improve customer engagement
How to develop networked business models and leverage network effects
How to build a sustainable competitive advantage from data gathered on digital platforms
How to use algorithms, networks, and data to create AI Relationship Moments that are personalized to individual customers
您将获得的技能
Business ModelDigital MarketingNetwork EffectsMarketing StrategyCustomer Engagement
可分享的证书
完成后获得证书
100% 在线
立即开始，按照自己的计划学习。
可灵活调整截止日期
根据您的日程表重置截止日期。
初级
No prior experience needed to participate in and benefit from this course.
完成时间大约为11 小时
英语（English）
字幕：英语（English）
提供方
弗吉尼亚大学
A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders.
教学大纲 - 您将从这门课程中学到什么
完成时间为 2 小时
What Is AI?
Welcome to our course! We'll begin with an introduction to AI (artificial intelligence), where we'll define the term and explore the history of the technology. Then we'll dive into machine learning and deep learning, and see how algorithms are used to create effective AI such as Google Images and IBM’s Watson, the machine that was able to defeat human opponents on Jeopardy!
完成时间为 2 小时
7 个视频 （总计 30 分钟）, 2 个阅读材料, 3 个测验
完成时间为 2 小时
Networks and Network Effects
Can you imagine an autonomous self-driving Ford F150 truck? This week we'll explore the future of vehicles that will use AI to take on the open road and look at how preconceptions about brands and driverless cars may prove incorrect as the industry moves into the future. We'll also see how networks and network effects work to create AI capable of one day crossing the "Uncanny Valley" in the autonomous vehicle market.
完成时间为 2 小时
11 个视频 （总计 31 分钟）, 1 个阅读材料, 2 个测验
完成时间为 2 小时
Data-Driven AI
As businesses become more successful, they also become a more attractive target for competitors. But data-driven AI can provide a crucial edge. This week we'll explore how businesses use data to build a sustainable competitive advantage in their industries. We'll look at the fierce competition in the world of video streaming and explore how Disney+ seeks to overtake Netflix as the dominant streaming platform.
完成时间为 2 小时
9 个视频 （总计 29 分钟）, 2 个阅读材料, 2 个测验
完成时间为 4 小时
AI Relationship Moments
We've been introduced to the three forces that enable AI in marketing - algorithms, networks, and data - but how do they come together to give marketers a competitive advantage? This week we'll see how the three forces combine to form AI Relationship Moments that can drive effective AI marketing strategies. To illustrate this, we'll explore the innovations that have enabled the Washington Post to compete with the New York Times in the digital space. Patrick Cullen, senior director of Zeus technology at the Washington Post, will join Raj to discuss how these innovations have helped position the newspaper for an AI future.
完成时间为 4 小时
11 个视频 （总计 42 分钟）
审阅
来自ARTIFICIAL INTELLIGENCE IN MARKETING的热门评论
由 AK 提供May 4, 2021
One of the best course for a person starting to understand the use of AI in marketing. Raj has explained concepts very well.
由 FT 提供Dec 6, 2020
Very interesting course , learned about machine learning , AI & Data in marketing . Practical examples analyzed .
由 AK 提供May 11, 2021
I learned a lot about AI in marketing. Raj was great instructor.
常见问题
我什么时候能够访问课程视频和作业？
我购买证书后会得到什么？
Is financial aid available?
还有其他问题吗？请访问 学生帮助中心。
