Anchoring and Price Primacy

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From the course by University of Virginia
Customer Value in Pricing Strategy
41 ratings
University of Virginia

Customer Value in Pricing Strategy

41 ratings
Course 2 of 4 in the Specialization Pricing Strategy Optimization
From the lesson
Considering the Human Nature of Customers

Meet the Instructors

  • Jean Manuel Izaret
    Jean Manuel Izaret
    Senior Partner and Managing Director, Leader of BCG’s Global Pricing Practice
  • Thomas Kohler
    Thomas Kohler
    Associate Director, Pricing
    Marketing, Sales & Pricing Practice
  • Ronald T. Wilcox
    Ronald T. Wilcox
    NewMarket Corporation Professor of Business Administration & Senior Associate Dean for Degree Programs
    Marketing