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Pricing Strategy in Practice, University of Virginia

4.5
60 个评分
9 个审阅

课程信息

In this project-centered course, Darden's Ron Wilcox and BCG's Thomas Kohler will walk you through a real-world case, from problem statement to detailed analyses. You'll use all three lenses (cost, customer value, and competition) to recommend an optimal price—and then adjust to market disruptions. Utilizing the concepts, tools and techniques taught in previous Specialization courses—from basic techniques of economics to knowledge of customer segments, willingness to pay, and customer decision making to analysis of market prices, share, and industry dynamics—you will practice setting profit maximizing prices to improve price realization. You'll finish the course with a portfolio-building project that demonstrates your pricing prowess....

热门审阅

创建者 UE

Jun 12, 2017

An excellent specialisation - I enjoyed every minute of it. Good teachers, well thought through material presented with some humour.

创建者 OO

Jul 24, 2018

Very insightful course, I am very happy I came across this.

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8 个审阅

创建者 Oluyinka Olaniyi-Dada

Jul 24, 2018

Very insightful course, I am very happy I came across this.

创建者 Caodu Buren

Apr 01, 2018

This is a very useful course that I have taken in pricing. I enjoyed learning it and it is very helpful for me.

创建者 Paraic McCague

Mar 06, 2018

This was my least favorite of the 4 courses. It felt more like busy work than actually learning.

创建者 Ajit Pandey

Sep 23, 2017

I really appreciate instructors for their hard work and dedication for sharing the material. This course summarizes the previous three courses and brings the concepts all together. Tons of practical examples. I highly recommend this course.

创建者 Sanjay Kumar

Sep 01, 2017

Excellent business and application oriented course

创建者 Vikash Punglia

Aug 27, 2017

Just superb. One of the best MOOCs ever.

创建者 Danilo Cuzzuol Pedrini

Jul 20, 2017

I think that this case is nice, but we should have more exercises do practice on them!

创建者 Ulf Ekman

Jun 12, 2017

An excellent specialisation - I enjoyed every minute of it. Good teachers, well thought through material presented with some humour.