In this course we will be discussing the emergence of a new story about business. This new story locates business within a societal framework. Almost every business creates or destroys value for customers, suppliers, employees, communities and society, in addition to shareholders and other financiers. A number of new models of business can be built on this idea such as corporate responsibility, philanthropy, shared value and sustainability. Profits and stakeholder value go together, and this course explains how. The final session explores the idea of how to become a stakeholder entrepreneur and create a business that makes money and makes the world a better place.
课程信息
4.6
558 个评分
您将学到的内容有
New models of how to run an effective business that makes the world a better place
Corporate responsibility, philanthropy, and building sustainable value
Creating value for stakeholders through conscious capitalism and stakeholder theory
How to develop a business idea that makes money and makes the world a better place
您将获得的技能
Business ModelManagementStakeholder TheoryEnvironmental EconomicsEntrepreneurship
教学大纲 - 您将从这门课程中学到什么
周
1完成时间为 1 小时
Business in Society: The Problem
We will begin the course learning the dominant story of business and discussing the four flaws in the dominant story. We will learn about the global financial crisis and how a new story is now emerging.
6 个视频 （总计 40 分钟）, 1 个阅读材料, 1 个测验
6 个视频
The Dominant Story of Business 6分钟
Four Flaws in the Dominant Story6分钟
The Fourth Flaw10分钟
The Global Financial Crisis5分钟
New Story is Emerging7分钟
1 个阅读材料
About the Professor10分钟
1 个练习
Business in Society: The Problem10分钟
周
2完成时间为 1 小时
Corporate Philanthropy and Corporate Social Responsibility
In our second module, we discuss both the histories and current issues surrounding corporate philanthropy, corporate social responsibility, and the environmental crisis.
7 个视频 （总计 47 分钟）, 1 个测验
7 个视频
Corporate Philanthropy Current Issues 5分钟
Corporate Social Responsibility 7分钟
Corporate Philanthropy and Corporate Social Responsibility: Next Steps 7分钟
The Environmental Crisis Argument 7分钟
The Shades of Green Argument8分钟
The Challenges of Environmentalism 5分钟
1 个练习
Corporate Responsibility, Philanthropy and Building Sustainable Value: The Role of Capitalism in Society10分钟
周
3完成时间为 2 小时
Creating Value for Stakeholders
In our third module, we look at the stakeholder approach to business, it's purpose and what it looks like to create value for stakeholders.
7 个视频 （总计 76 分钟）, 1 个测验
7 个视频
It's Purpose, Not Profits 6分钟
The Interconnection and No Trade-off Principles 6分钟
The Friction Principle 6分钟
Examples of Creating Value for Stakeholders 17分钟
Conscious Capitalism 10分钟
Employee Engagement 17分钟
1 个练习
Creating Value for Stakeholders15分钟
周
4完成时间为 1 小时
Becoming a Stakeholder Entrepreneur
We close the course by learning how to become a stakeholder entrepreneur by discussing specific examples. This module concludes with an opportunity for what your next steps might be as a stakeholder entrepreneur.
6 个视频 （总计 28 分钟）, 1 个测验
6 个视频
Husk Power 2分钟
Maggie's Ethical Auto Repair 5分钟
Red Goat Records and Passion 4分钟
Can One Person Make a Difference? 5分钟
Summary and Next Steps 3分钟
1 个练习
Becoming a Stakeholder Entrepreneur10分钟
4.6
152 个审阅50%
完成这些课程后已开始新的职业生涯
38%
通过此课程获得实实在在的工作福利
热门审阅
One of the most intriguing and thought-provoking courses I have ever done. I'm really pleased of finding and doing this course. It responds to my desire of doing good to society through business.
We had always wanted to kick start something here in Nigeria but needed a core training on what to do and how to go about it. I am excited because the course stated core practical examples .
讲师
R. Edward Freeman
University Professor; Elis and Signe Olsson Professor of Business AdministrationDarden School of Business
关于 弗吉尼亚大学
A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders.
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