课程信息
4.6
541 个评分
150 个审阅
In this course we will be discussing the emergence of a new story about business. This new story locates business within a societal framework. Almost every business creates or destroys value for customers, suppliers, employees, communities and society, in addition to shareholders and other financiers. A number of new models of business can be built on this idea such as corporate responsibility, philanthropy, shared value and sustainability. Profits and stakeholder value go together, and this course explains how. The final session explores the idea of how to become a stakeholder entrepreneur and create a business that makes money and makes the world a better place....
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100% 在线课程

立即开始,按照自己的计划学习。
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建议:4 weeks of study, 1-2 hours/week

完成时间大约为5 小时
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English

字幕:English, Portuguese (Brazilian)

您将获得的技能

Environmental EconomicsBusiness ModelStakeholder TheoryManagement
Globe

100% 在线课程

立即开始,按照自己的计划学习。
Calendar

可灵活调整截止日期

根据您的日程表重置截止日期。
Clock

建议:4 weeks of study, 1-2 hours/week

完成时间大约为5 小时
Comment Dots

English

字幕:English, Portuguese (Brazilian)

教学大纲 - 您将从这门课程中学到什么

1

章节
Clock
完成时间为 1 小时

Business in Society: The Problem

We will begin the course learning the dominant story of business and discussing the four flaws in the dominant story. We will learn about the global financial crisis and how a new story is now emerging. ...
Reading
6 个视频(共 40 分钟), 1 个阅读材料, 1 个测验
Video6 个视频
The Dominant Story of Business 6分钟
Four Flaws in the Dominant Story6分钟
The Fourth Flaw10分钟
The Global Financial Crisis5分钟
New Story is Emerging7分钟
Reading1 个阅读材料
About the Professor10分钟
Quiz1 个练习
Business in Society: The Problem10分钟

2

章节
Clock
完成时间为 1 小时

Corporate Philanthropy and Corporate Social Responsibility

In our second module, we discuss both the histories and current issues surrounding corporate philanthropy, corporate social responsibility, and the environmental crisis. ...
Reading
7 个视频(共 47 分钟), 1 个测验
Video7 个视频
Corporate Philanthropy Current Issues 5分钟
Corporate Social Responsibility 7分钟
Corporate Philanthropy and Corporate Social Responsibility: Next Steps 7分钟
The Environmental Crisis Argument 7分钟
The Shades of Green Argument8分钟
The Challenges of Environmentalism 5分钟
Quiz1 个练习
Corporate Responsibility, Philanthropy and Building Sustainable Value: The Role of Capitalism in Society10分钟

3

章节
Clock
完成时间为 2 小时

Creating Value for Stakeholders

In our third module, we look at the stakeholder approach to business, it's purpose and what it looks like to create value for stakeholders....
Reading
7 个视频(共 76 分钟), 1 个测验
Video7 个视频
It's Purpose, Not Profits 6分钟
The Interconnection and No Trade-off Principles 6分钟
The Friction Principle 6分钟
Examples of Creating Value for Stakeholders 17分钟
Conscious Capitalism 10分钟
Employee Engagement 17分钟
Quiz1 个练习
Creating Value for Stakeholders15分钟

4

章节
Clock
完成时间为 1 小时

Becoming a Stakeholder Entrepreneur

We close the course by learning how to become a stakeholder entrepreneur by discussing specific examples. This module concludes with an opportunity for what your next steps might be as a stakeholder entrepreneur....
Reading
6 个视频(共 28 分钟), 1 个测验
Video6 个视频
Husk Power 2分钟
Maggie's Ethical Auto Repair 5分钟
Red Goat Records and Passion 4分钟
Can One Person Make a Difference? 5分钟
Summary and Next Steps 3分钟
Quiz1 个练习
Becoming a Stakeholder Entrepreneur10分钟

讲师

R. Edward Freeman

University Professor; Elis and Signe Olsson Professor of Business Administration
Darden School of Business

关于 University of Virginia

A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders....

常见问题

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

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