In this course we will be discussing the emergence of a new story about business. This new story locates business within a societal framework. Almost every business creates or destroys value for customers, suppliers, employees, communities and society, in addition to shareholders and other financiers. A number of new models of business can be built on this idea such as corporate responsibility, philanthropy, shared value and sustainability. Profits and stakeholder value go together, and this course explains how. The final session explores the idea of how to become a stakeholder entrepreneur and create a business that makes money and makes the world a better place.
New Models of Business in Society
提供方
University of Virginia
课程信息
4.6
543 个评分
您将学到的内容有
New models of how to run an effective business that makes the world a better place
Corporate responsibility, philanthropy, and building sustainable value
Creating value for stakeholders through conscious capitalism and stakeholder theory
How to develop a business idea that makes money and makes the world a better place
您将获得的技能
Business ModelManagementStakeholder TheoryEnvironmental EconomicsEntrepreneurship
教学大纲 - 您将从这门课程中学到什么
周
1Business in Society: The Problem
We will begin the course learning the dominant story of business and discussing the four flaws in the dominant story. We will learn about the global financial crisis and how a new story is now emerging.
6 个视频 （总计 40 分钟）, 1 个阅读材料, 1 个测验
6 个视频
The Dominant Story of Business 6分钟
Four Flaws in the Dominant Story6分钟
The Fourth Flaw10分钟
The Global Financial Crisis5分钟
New Story is Emerging7分钟
1 个阅读材料
About the Professor10分钟
1 个练习
Business in Society: The Problem10分钟
周
2Corporate Philanthropy and Corporate Social Responsibility
In our second module, we discuss both the histories and current issues surrounding corporate philanthropy, corporate social responsibility, and the environmental crisis.
7 个视频 （总计 47 分钟）, 1 个测验
7 个视频
Corporate Philanthropy Current Issues 5分钟
Corporate Social Responsibility 7分钟
Corporate Philanthropy and Corporate Social Responsibility: Next Steps 7分钟
The Environmental Crisis Argument 7分钟
The Shades of Green Argument8分钟
The Challenges of Environmentalism 5分钟
1 个练习
Corporate Responsibility, Philanthropy and Building Sustainable Value: The Role of Capitalism in Society10分钟
周
3Creating Value for Stakeholders
In our third module, we look at the stakeholder approach to business, it's purpose and what it looks like to create value for stakeholders.
7 个视频 （总计 76 分钟）, 1 个测验
7 个视频
It's Purpose, Not Profits 6分钟
The Interconnection and No Trade-off Principles 6分钟
The Friction Principle 6分钟
Examples of Creating Value for Stakeholders 17分钟
Conscious Capitalism 10分钟
Employee Engagement 17分钟
1 个练习
Creating Value for Stakeholders15分钟
周
4Becoming a Stakeholder Entrepreneur
We close the course by learning how to become a stakeholder entrepreneur by discussing specific examples. This module concludes with an opportunity for what your next steps might be as a stakeholder entrepreneur.
6 个视频 （总计 28 分钟）, 1 个测验
6 个视频
Husk Power 2分钟
Maggie's Ethical Auto Repair 5分钟
Red Goat Records and Passion 4分钟
Can One Person Make a Difference? 5分钟
Summary and Next Steps 3分钟
1 个练习
Becoming a Stakeholder Entrepreneur10分钟
讲师
R. Edward Freeman
University Professor; Elis and Signe Olsson Professor of Business AdministrationDarden School of Business
关于 University of Virginia
A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders.
常见问题
我什么时候能够访问课程视频和作业？
注册以便获得证书后，您将有权访问所有视频、测验和编程作业（如果适用）。只有在您的班次开课之后，才可以提交和审阅同学互评作业。如果您选择在不购买的情况下浏览课程，可能无法访问某些作业。
我购买证书后会得到什么？
您购买证书后，将有权访问所有课程材料，包括评分作业。完成课程后，您的电子课程证书将添加到您的成就页中，您可以通过该页打印您的课程证书或将其添加到您的领英档案中。如果您只想阅读和查看课程内容，可以免费旁听课程。
退款政策是如何规定的？
有助学金吗？
还有其他问题吗？请访问 学生帮助中心。
