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Digital Product Management: Modern Fundamentals, 弗吉尼亚大学

4.7
701 个评分
198 个审阅

课程信息

Not so long ago, the job of product manager was about assessing market data, creating requirements, and managing the hand-off to sales/marketing. Maybe you’d talk to a customer somewhere in there and they’d tell you what features they wanted. But companies that manage product that way are dying. Being a product person today is a new game, and product managers are at the center of it. Today, particularly if your product is mostly digital, you might update it several times a day. Massive troves of data are available for making decisions and, at the same time, deep insights into customer motivation and experience are more important than ever. The job of the modern product manager is to charter a direction and create a successful working environment for all the actors involved in product success. It’s not a simple job or an easy job, but it is a meaningful job where you’ll be learning all the time. This course will help you along your learning journey and prepare you with the skills and perspective you need to: Create the actionable focus to successfully manage your product (week 1) Focus your work using modern product management methods (week 2) Manage new products and explore new product ideas (week 3) Manage and amplify existing products (week 4) This course is ideal for current product or general managers interested in today's modern product management methods. This course was developed with the generous support of the Batten Institute at UVA’s Darden School of Business. The Batten Institute’s mission is to improve the world through entrepreneurship and innovation: www.batteninstitute.org....

热门审阅

创建者 LK

Jun 25, 2018

I enjoyed this course very much! This course helped me ground myself in some of the core principles of product management and I'm confident that I will take what I've learned and put it into practice.

创建者 NK

Dec 24, 2018

This course covers all the necessary and much required fundamentals about the product management. The course structure is very well balanced and covers all the aspects of product management. Thanks

筛选依据:

198 个审阅

创建者 Johannes Bambang Wirawan

May 23, 2019

I'm totally a Newbie about Digital Product Management. I learn a lot of New Things. I hope this Certificate will advance my career. Thank you Professor Alex Cowan for teaching me a lot of things.

创建者 Sridhar Raghunathan

May 20, 2019

I have been a product professional for more than 5 yearns now. Even at my experience level, I could gain a lot of insights and practical frameworks which I could use at my everyday work.

创建者 Joao Gilberto Chaves Gulde Maia Bezerra

May 20, 2019

I liked the course content, even though i do not work - yet - with product. It gave me a good overview of what to expect in the near future, when i expect to be able to put the knowledge into action.

创建者 Christoph Gilles

May 19, 2019

Great course with a lot of fresh ideas and smart approaches. 2 areas to improve from my personal point of view:

1)Pay some more attention to Week 2's structure of the content. W2 was PACKED with too many approaches and ideas (design thinking, agile, HOOK, Lean Startup, prototyping and more) which became a bit messy. More structure hear would have helped.

2) Make Quizzed more relevant by letting us students USE the tools we just learned. For example we answere what a BMC is good for, but we did not fill out one in any quiz although this would have been possible with one of the example companies included.

创建者 Kanushka Sanjaya Jayakody

May 19, 2019

This is an excellent course indeed in every aspects. I have learned the much needed Product Management fundamental and also current trends and best practices. Alex has a great teaching and practical experience in delivering what we want to learn and the course is well organized. I really like the talk sessions with industry partners. The resources section have lots of valuable things that we can learn. Thank you Alex, UOV - Darden School of Business and Coursera platform for giving me this valuable opportunity to learn.

创建者 Ogonna Moronu

May 16, 2019

Great theoretical concepts. However i would have loved a more practical session with compulsory assignments

创建者 Shiv Abbott

May 14, 2019

I've been a Product Manager for a little over a year now, and have been working in the digital sector for over two. This is a really great course, consolidated much of my existing Product Management knowledge and built on other areas where I was lacking. I have taken notes to use as my 'cheat sheets' in my day to day Product Management to ensure I don't forget to implement things from it. Recommend!

创建者 Upahar Sood

May 13, 2019

Very useful to my journey in building a product manager's mindset as well as skillset

创建者 Try L. Muller

May 12, 2019

Strong product management course even for experienced PMs since it discusses the application of modern methodologies derived from leading practices in experimentation, customer creation and innovation management. It also has comprehensive sections about exploring a new product idea and performing incremental innovation depending on the problem-solving phase.

创建者 Deborah Kablotsky

May 10, 2019

Excellent course - great as a refresher of basic skills/knowledge and also as a intro/overview of current trends/areas with respect to data science and business models. Thank you!