Chevron Left
返回到 Digital Product Management: Modern Fundamentals

Digital Product Management: Modern Fundamentals, 弗吉尼亚大学

4.7
607 个评分
174 个审阅

课程信息

Not so long ago, the job of product manager was about assessing market data, creating requirements, and managing the hand-off to sales/marketing. Maybe you’d talk to a customer somewhere in there and they’d tell you what features they wanted. But companies that manage product that way are dying. Being a product person today is a new game, and product managers are at the center of it. Today, particularly if your product is mostly digital, you might update it several times a day. Massive troves of data are available for making decisions and, at the same time, deep insights into customer motivation and experience are more important than ever. The job of the modern product manager is to charter a direction and create a successful working environment for all the actors involved in product success. It’s not a simple job or an easy job, but it is a meaningful job where you’ll be learning all the time. This course will help you along your learning journey and prepare you with the skills and perspective you need to: Create the actionable focus to successfully manage your product (week 1) Focus your work using modern product management methods (week 2) Manage new products and explore new product ideas (week 3) Manage and amplify existing products (week 4) This course is ideal for current product or general managers interested in today's modern product management methods. This course was developed with the generous support of the Batten Institute at UVA’s Darden School of Business. The Batten Institute’s mission is to improve the world through entrepreneurship and innovation: www.batteninstitute.org....

热门审阅

创建者 LK

Jun 25, 2018

I enjoyed this course very much! This course helped me ground myself in some of the core principles of product management and I'm confident that I will take what I've learned and put it into practice.

创建者 NK

Dec 24, 2018

This course covers all the necessary and much required fundamentals about the product management. The course structure is very well balanced and covers all the aspects of product management. Thanks

筛选依据:

174 个审阅

创建者 Daniel Frühauf

Mar 14, 2019

This course gave me a lot. Especially some tools I am using in my job and they are very effective.

MVP - Test - Experience - Add something new - Test - experience...

创建者 Nir Atar

Mar 14, 2019

I wish there was an exercise and not just quizzes.

创建者 Vitor Diniz Kneipp

Mar 13, 2019

Recommended for those interested in learning how to build a product or startup from scratch, leveraging the most updated entrepreneurship and product management theories. Very structured way to developing a product (either in a product or startup team). Tools and frameworks are relevant and explained in an easy-to-follow way.

创建者 KC Lathesh Balakrishna

Mar 06, 2019

Excellent training program which helped to understand the framework of Product management.

创建者 Oren Gruber

Mar 06, 2019

Nice insight into new methodologies that my corporation is interested in using. Also helpful to see some practices from examples and structure.

创建者 Claudia Villena

Mar 05, 2019

Overall it was a great course, even as an experienced technologist I liked reviewing some of these topics or hearing different takes on them. It's very hard to give due diligence to data science and analytics topics in 5 minute videos. I found the first part of week 4 hard to get through, it was just not as engaging as week 1 and week 2.

创建者 Haitham Gasim

Mar 03, 2019

This course has solidified and gave structure to some mental yardsticks I have had about product management. It also introduced me a variety of new tools, concepts and information that are instrumental to product management. The information delivered might seem a lot to take in initially but after a few weeks, it all start to connect together.

创建者 Ibrahem Adel Mokhtar Amer

Feb 28, 2019

Awesome!

创建者 LongNan

Feb 27, 2019

Great course structure and helped me with a structure thinking and approach on product management

创建者 Dominic Graziano

Feb 26, 2019

a great summary of the fundamentals and I learned a lot. I work for a larger corporation so some of the examples didn't quite fit with my current role, but I was easily able to extrapolate how to apply what I learned.