Chevron Left
返回到 Digital Product Management: Modern Fundamentals

学生对 弗吉尼亚大学 提供的 Digital Product Management: Modern Fundamentals 的评价和反馈

4.7
3,283 个评分
952 条评论

课程概述

Not so long ago, the job of product manager was about assessing market data, creating requirements, and managing the hand-off to sales/marketing. Maybe you’d talk to a customer somewhere in there and they’d tell you what features they wanted. But companies that manage product that way are dying. Being a product person today is a new game, and product managers are at the center of it. Today, particularly if your product is mostly digital, you might update it several times a day. Massive troves of data are available for making decisions and, at the same time, deep insights into customer motivation and experience are more important than ever. The job of the modern product manager is to charter a direction and create a successful working environment for all the actors involved in product success. It’s not a simple job or an easy job, but it is a meaningful job where you’ll be learning all the time. This course will help you along your learning journey and prepare you with the skills and perspective you need to: Create the actionable focus to successfully manage your product (week 1) Focus your work using modern product management methods (week 2) Manage new products and explore new product ideas (week 3) Manage and amplify existing products (week 4) This course is ideal for current product or general managers interested in today's modern product management methods. This course was developed with the generous support of the Batten Institute at UVA’s Darden School of Business. The Batten Institute’s mission is to improve the world through entrepreneurship and innovation: www.batteninstitute.org....

热门审阅

LK
Jun 24, 2018

I enjoyed this course very much! This course helped me ground myself in some of the core principles of product management and I'm confident that I will take what I've learned and put it into practice.

JB
May 19, 2019

I liked the course content, even though i do not work - yet - with product. It gave me a good overview of what to expect in the near future, when i expect to be able to put the knowledge into action.

筛选依据:

426 - Digital Product Management: Modern Fundamentals 的 450 个评论(共 951 个)

创建者 Fan Y

Aug 12, 2018

Thanks Alex for this PM course, very informative and I will try something out in my daily work.

创建者 Denis P J

Mar 23, 2021

Great course with a lot of very good insights on the importance and role of a Product Manager.

创建者 Jorge M A

Sep 7, 2020

it is an excellent course .It gives you a big view of what digital product management is about

创建者 Olajide O

Jun 13, 2020

It is a really comprehensive course that introduces you to product management. I learned a lot

创建者 Kristin B

May 6, 2020

Excellent course I learned so much! I hope to take some more courses to pursue PM as a career.

创建者 Maciej M

Aug 24, 2018

A bit dry delivery of the lectures, but very useful, full of actionable tips & just practical.

创建者 Akhil N

Sep 1, 2020

This course helps to understand the fundamentals of product management in a clear defined way

创建者 CESAR I R I

Jul 17, 2020

Excellent, well explained, the instructor is clear and gives a real world vision of the topic

创建者 Daniel B

May 7, 2020

Nice coherent view on PM. Pretty dense. Community board looks a bit messy so I didn't use it.

创建者 Stephen L

Nov 27, 2018

Very practical advice and tools to update my PM skillset. Off to brush up my SQL skiils now!

创建者 Jennifer A

Jun 24, 2020

The courses had great content, learning pace was quick, and I really enjoyed each interview!

创建者 Josep M T C

Dec 23, 2019

Great introduction, great teacher and slides clarifying what you need to become a great PM!!

创建者 Douglas E

Sep 11, 2019

Curso fantastico! Bastante completo e traz uma perspectiva bacana para aplicar no dia a dia.

创建者 Douglas B

Sep 11, 2017

Lots to take away-love the arsenal of useable tools I have to my disposal after this course.

创建者 Jetinder S

Apr 3, 2021

This course in very informatic and useful to get the insights of Digital Product Management

创建者 Felia S W

Mar 25, 2021

very useful, i have many more new knowledge and deep understanding about product management

创建者 Kamruzzaman A

Jul 19, 2020

This has been one of the most amazing and interactive course I have come across in Coursera

创建者 Karen N A P

Jul 1, 2020

Gives excellent tools and insights regarding all the steps to creating or scaling a project

创建者 Arka C

Oct 2, 2018

An engaging and informative approach to understanding the intricacies of product management

创建者 Ronald J C S

Jul 9, 2020

Great, wide variety of topics. And very significant in the practice of product management.

创建者 KC L B

Mar 6, 2019

Excellent training program which helped to understand the framework of Product management.

创建者 Anto T

Jul 16, 2017

Excellent course with a ton of very useful techniques and frameworks for product managers.

创建者 Obi N

Jul 8, 2020

Excellent course by Alex. A great insight into all the key aspects of product management.

创建者 Md. M A J

Jan 11, 2019

awesome reading material with great examples and real life experience of many PMs. Thanks

创建者 Martin I

Feb 21, 2021

Such a practical course especially if you are working on an agile product-based project.